Get your own unique domain through Ecwid and give your customers an easy way to find you. Learn more →
Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

Understanding Passive Income: Types, Taxes and Examples

12 min read

Passive income may sound like a dream come true. Can you really make money without any effort or physical investment? The answer, in some cases, is yes.

It is possible to bring in passive income without actively working for it. However, this does not mean there is no effort or investment involved in generating passive income.

There is usually an initial investment required, either a financial investment or work to create a product or service. But once that initial work is out of the way, passive income streams generate money without your direct involvement.

Sounds great, right? It can be. But you should know the ins and outs of passive income, and how it’s taxed, before you dive in. So what is passive income exactly? How is it defined and taxed, and how can you start a passive income business?

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

What is Passive Income?

Passive income, as the name suggests, is income that can be collected with little to no personal involvement. The IRS provides the following definition for passive activities:

Passive activities include trade or business activities in which you don’t materially participate. You materially participate in an activity if you’re involved in the operation of the activity on a regular, continuous, and substantial basis.

There are a few different ways to collect passive income. Rental activities, selling certain products online, and business investments are among the most common examples of passive income sources.

The advantages of being able to generate passive income are obvious. Normally, you would be limited by time, resources, and energy in terms of how much money you can make. But passive income opens up new opportunities to make money without any of those personal restrictions.

With that said, passive income is still taxed. Also, most people do need to put in some initial work to get the ball rolling on passive income.

What is Passive Income Tax?

Some people might wonder if passive income is taxed or not. And the answer to that question is yes. Passive income may be taxed differently than other income sources in some cases. But, in most cases, passive income is taxed. What is the passive income tax, exactly?

A lot of passive income, but not all of it, is taxed similarly to active income, or your personal salary. You should make sure all passive income is documented on your tax returns, just as you would your work earnings.

With that said, there are several exceptions and unique rules when it comes to passive income taxation. For instance, not all rental activities are counted as passive income by the IRS:

…rental real estate activities in which you materially participate aren’t passive activities if you qualify as a real estate professional. Additionally, there’s a limited exception for rental real estate activities in which you actively participate.

Essentially, what this means is that real estate professionals who invest in numerous properties do not qualify for passive income from rental properties. However, most other rental activities, such as renting out a garage or in-home apartment, are considered passive income.

Additionally, taxpayers are allowed to group certain sources of passive income together in their tax filings in some cases. Passive income businesses that are geographically linked, or share a common customer base, may be counted as one passive income stream for tax purposes.

What Passive Income Is Not Taxed?

Certain types of passive income are not taxed at all. There are only a few examples of this, however, so most passive income earners should be prepared to pay taxes.

For instance, some investment accounts, such as a 401(k) or IRA are not taxed. High-yield savings accounts or other investment types are taxed, however.

There are also some exceptions when it comes to rental properties. Properties or rooms that are rented out for fewer than 14 days in a year do not need to be reported as passive income. Additionally, you may claim certain expenses if you are involved in the management or upkeep of the properties you rent.

Additionally, taxpayers can write off losses from passive activities on their taxes in most cases. However, in most cases, you cannot claim a tax deduction for passive losses which exceed passive gains.

What is a Passive Income Stream Example?

Now that you know all that, you’re probably wondering about some passive income examples. You know about a few different wants to earn passive income already.

But what is the most profitable passive income type? And how can you get started with earning passive income? Here are some of the most common ways to earn passive income.

Passive Income Examples

Rental activities

As mentioned, rental activities are one of the most common ways to gain passive income. There are certain exceptions to rental income being classified as passive. But, in most cases, the owner of a rental property does not actively or materially participate in accruing income. Rental property owners or Airbnb hosts, for example, almost always file their earnings as passive income.

Investments

Another way to make passive income is through investments or stocks. Again, there are some exceptions to this. When you invest a sum of money into a business for a percentage of the earnings without participating in its operations, that is passive income.

But, if you invest in a business and participate in operations in a substantial capacity, the income is not passive. The distinction made by the IRS to determine passive versus active income in these cases is known as material participation. If you perform any regular or consistent activity associated with a business or organization, you are materially participating in it.

However, silent investments, in which an investor provides money but is not otherwise involved, are a classic example of passive income. As you can see, this passive income is not earned or acquired by doing nothing. The investor is still required to make the initial investment, which would likely be backed by extensive research beforehand. But the income is “passive” because they are not required to do any work to continue earning from the investment.

Online businesses

There are several potentially lucrative options for earning passive income online. For instance, if you are an expert on a topic or skill, you could write an e-book or produce a webinar on that subject. You can then sell that product online for a fee without needing to do any additional work after the fact. This subsequent income would be considered passive, even though there was initial work done in creating the service.

A more common type of online passive income business would involve selling products online. Selling products online that you (or your company) did not produce, store, or ship is a form of passive income. This type of passive income business model has become more prevalent with the rise in popularity of dropshipping in recent years.

Dropshipping allows businesses to sell products at a markup after purchasing them wholesale from a supplier. In this arrangement, the supplier is responsible for both storage and shipping of the products. The seller’s primary responsibility is to facilitate product sales and provide customer service.

Again, there may be some exceptions where selling products online is not passive income. Obviously, if your business is selling your own manufactured products online, there is material participation. But online stores selling products that are made and shipped by a third party is a common passive income example.

Setting Up a Passive Income Business

You may have realized this already, but it should be stressed that “passive income” does not mean “free money”.

If you want to run a truly successful passive income business, you need to make sound financial decisions. Investments and rental properties need to be carefully researched before committing time and resources to them. Likewise, setting up an online store requires a bit of legwork if you want to make money.

There are a lot of factors that go into setting up and running an online store. Researching what products to sell and where to sell them should be the first step. Following that, figuring out your product pricing is the next crucial step, along with making product listings.

If you follow all of these steps well, and don’t actively participate in the business afterward, you can have a very profitable passive income stream. You might also perform other tasks like marketing or scaling your business later on. But these can be considered material participation. This is not a bad thing, especially if your goal is to grow your business. However, it’s important to be mindful (for tax purposes) of when your income is active, rather than passive.

If you are looking to create your own online store, Ecwid can help you. Ecwid’s easy-to-use platform makes it more convenient to ever to design, manage, and grow your own online store from anywhere.

Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.