🚀 Ignite your growth: Discover 30+ new tools to get ahead in our new Ecwid Igniter. Learn more →
Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

Top 15+ Trending Products to Sell in 2023

16 min read

As a business owner, it’s important to stay up-to-date on consumer trends to ensure you’re selling products that are in high demand.

In this blog post, we’ll discuss some of the trending products based on insights from Klarna’s consumer trends report. Read on to ensure your inventory is aligned with current customer needs—make sure to take notes!

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

What Products Are Customers Looking for in 2023?

Consumer behavior and trends reports are the perfect place to start if you’re looking to stock up on popular products that customers want right now. Such reports share data that can tell you what products are most in demand right now. If you do a deep dive on these kinds of reports, you can get a leg up on your competition and cater to consumer needs first.

As always, Ecwid is here to help you parse through the confusing details. We created a list of trending products you can sell in 2023. To do so, we’ve looked into the insights from The Checkout. It’s a consumer trend report by Klarna, a popular payment gateway.

They analyzed online purchases made with Klarna in the US, UK, Germany, Sweden, Netherlands, Austria, Spain, France, Italy, Norway, and Finland from 2021 to September 2022. Then, they put it into a snazzy report that tells us what’s up—make sure to check it out!

You can use Klarna as your payment gateway in your Ecwid store, including Buy Now, Pay Later payment options. Learn more about Klarna in our Help Center.

In the Checkout, Klarna highlights the main trend, which they found to be “nostalgia.” They also found there were five subtrends:

  • Vintage tech
  • Early 00’s aesthetics
  • Hyper-femininity
  • Counter-culture aesthetics
  • Victorian- and Regency-era styles (regencycore).

Check out the products that spiked consumer interest, plus some advice for how to sell them effectively online.

If you don’t find a product that suits your store, no worries: there are plenty of other ways to find what customers in your niche want to buy. We’ve shared some proven practices and tools (including free ones) in the guide below:

How to Find In-Demand Products to Sell Online

Learn how to identify customer preferences and find trending products you can sell online or at a brick-and-mortar store.

Please enter a valid email address

Trending Electronics Products

The latest buzz in electronics is all about vintage technology. With a modern take on retro gadgets, customers can mix the nostalgic fun of the past with the enhanced features of today to get the best of both worlds.

Here are the products that spiked the highest nostalgia-induced interest in vintage technology:

Wired Headphones

Believe it or not, people are going back to the basics. Instead of Bluetooth, they are opting for the classic design and sound quality of wired headphones.

Wired headphones can inspire full outfits, according to Pinterest

Flip Phones and Basic Feature Phones

This trend is likely inspired by privacy concerns and constant digital overload. People are turning away from smartphones and towards the simplicity of flip phones and basic phones.

Vinyl Records and Turntables

Even with all kinds of audio streaming services available, customers want turntables and vinyl records. Not only are they stylish, but they also provide the warm sound of analog audio that can’t be replicated digitally.

Boomboxes and iPods

The classic boombox and the iconic iPod are making a comeback. People are drawn to their simplicity, durability, and fun design.

Product listings for iPods on eBay

What Else You Can Sell

To cater to customers who are looking for retro electronics, focus on offering products that have modern features but also capture the vintage vibe. For example, you can offer vintage-style headphones with modern sound and noise cancellation capabilities.

How to Sell Retro Electronics

eBay is a known destination for anyone looking to buy one-of-a-kind or vintage products. If you want to reach customers looking for these products, we recommend opening an eBay store and listing your items there.

With Ecwid by Lightspeed, you can sync your online store with eBay to sell on your website and eBay at once. Your products and orders will be synced to prevent overselling and make managing your sales effortless.

Trending Apparel Items

Consumers are always on the lookout for the newest trends in apparel. This year, customers are leaning towards hyper-femininity, early 00’s aesthetics, and Victorian-Regency era styles. Here are the products that are purchased the most:

Crop Tops (Baby Tees)

Crop tops gained popularity in the early 00s and have been making a comeback in the 20s. They are versatile pieces that can be paired with high-waisted jeans, skirts, or shorts to create stylish outfits.

Videos with baby tees get thousands of views on TikTok

Tulle Dresses and Skirts

Remember we talked about the hyper-femininity trend? This is its embodiment. They offer a whimsical and romantic look that is perfect for special occasions, or even just a normal day when you want to feel special.

“How to style X” videos are great for promoting an apparel business on social media

Opera Gloves

Opera gloves are one of the top-selling products inspired by regencycore trend. It has become popular due to its romantic and vintage aesthetic. Also, maybe the Netflix series Bridgerton has something to do with it… Don’t quote us on that, just a wild guess!

Social media like Instagram help spread trends in apparel and accessories niches

What Else You Can Sell

If you sell apparel, pay attention to anything related to the early 00s (low-rise jeans, velour tracksuits) and hyper-feminine pieces (ballet flats, micro skirts). If you’d like to cater to regencycore fans, add off-shoulder dresses and tops to your store.

Don’t forget about another leading trend—counter-culture. Sheer tops, leather jackets, and chunky boots are among the top-selling products inspired by the counter-culture trend.

How to Sell Nostalgia-Inspired Apparel

If you sell apparel, then Instagram, TikTok, and Pinterest are three platforms that will make your store prosper. By using these platforms, you can showcase your products in an aesthetic way that attracts potential customers. Additionally, social media platforms allow for easy sharing and tagging, so your products can quickly reach a wider audience through user-generated content.

With Ecwid by Lightspeed, you can leverage product tags on Instagram and make every piece of your content shoppable. Let customers buy that dress they loved right from your Reel!

Instagram users can buy these chunky boots with a couple of taps

As for TikTok and Pinterest, you can run effective ad campaigns that feature your products with Ecwid. Make it easier for potential customers to buy your items at the moment of product discovery on the platform.

Trending Accessories

As you might’ve guessed, accessories are inspired by the same nostalgic trends as apparel. Let’s see what accessories attract the most customers.

Baguette Bags

Small baguette bags are a nod to the early 00s. They got so popular that when Panera (yes, the restaurant) released their BAGuette purse at the beginning of the year, it sold out in just nine hours. The bag caused a movement among TikTok fashion lovers for a restock.

TikTok fashionistas were not happy when the baguette bag sold out

Sun Earrings

Inspired by counter-culture trends, sun earrings are one of the top-selling accessories. They can be made from a variety of materials, such as gold, silver, or bronze.

Pearl Earrings and Necklaces

It’s not hard to guess that pearl jewelry is another regencycore trend associated with elegance, sophistication, and femininity. It has grown in popularity due to its ability to add a touch of class to any outfit.

What Else You Can Sell

By now, you might’ve realized that the easiest way to get customers’ attention this year is nostalgic, hyper-feminine, or counter-culture pieces. Don’t hesitate to add products like claw clips, headbands (especially feather and padded ones), hairbows, or black lace accessories to your store.

According to Google Trends, search volume for claw clips rose significantly in 2022

How to Sell Accessories

When it comes to selling accessories, social media is your friend. Pin your products on Pinterest, make fun Instagram Reels and TikToks featuring popular accessories, and get ready for an influx of trendy customers. You should also enable Instagram product tags for easy purchasing and run Pinterest and TikTok ads to reach a wider audience.

This accessories brand leverages Instagram Shopping

Trending Cosmetics

If you sell cosmetic products, you can diversify your product range to cater to nostalgic shoppers. Pay attention to the following items:


The bold, dramatic look of graphic eyeliner is a symbol of rebellion against traditional beauty standards and has long been associated with counter-culture. As more people embrace self-expression, it’s no surprise that eyeliner has become such a popular product.

When selling cosmetics on Instagram, don’t forget to make your content shoppable

Metallic Eyeshadow

The early 2000’s were all about shiny and bold looks. Obviously, metallic eyeshadow perfectly captures that aesthetic. The trend has made a comeback as people add Y2K flair to their makeup regime.

Nail Diamonds

Nail diamonds offer a playful way for people to express themselves creatively. These decorations come in different shapes, sizes, and colors to create unique designs that reflect a person’s distinctive style. And it aligns with the hyper-femininity trend, of course.

What Else You Can Sell

If you sell cosmetics, pay special attention to the following trending products:

  • Glitter has always been a staple for festivals, but it is gaining popularity to add glimmer to every day.
  • Pearl nail polish is another trending product that adds sophistication and elegance to any manicure.
  • Lip gloss has made a comeback in recent years as more people opt for glossy lips over matte finishes.

How to Sell Cosmetics

Selling cosmetics online can be a lucrative venture—if done right. To start, it’s important to have high-quality product descriptions and photos that accurately showcase the benefits of each product.

Offering free samples can help customers feel more confident in their purchases. Here’s how to offer samples if you have an Ecwid store.

Kissed by a Bee offer samples in their Ecwid store

Collaborating with influencers in the beauty industry can also bring attention to your brand and products.

How to Find Trending Products in Other Niches

We totally get that at this point of the article, you might be wondering: what if I don’t sell electronics, apparel, accessories, or cosmetics? What can I sell to stay on top of the trends?

Don’t worry, you can still get ahead of the competition and cater to your target audience. We strongly encourage you to study similar consumer behavior reports. They provide valuable insights into the preferences, needs, and behaviors of consumers. This allows you to make informed decisions about how to position your business and anticipate future demand for your products or services.

One of the reports we advise you to check out is Pinterest Predicts. It is an annual report published by Pinterest that highlights emerging trends in various industries. The report is based on data from the platform’s users and identifies key trends that are likely to gain popularity over the coming year.

Given that Pinterest has 445 million monthly active users worldwide, it’s not surprising that 80% of their trends proved accurate over the last three years.

Filter trends by categories to find ones relevant to your business

Even though Pinterest is mostly associated with fashion, beauty, event planning, and home decor, you can find helpful insights in their report even if you don’t sell such products. For example, one of the current trending topics on Pinterest is money-saving challenges.

Also, such trend insights can help you inspire fresh content ideas for your social media pages or inform your ad aesthetic.

In the guide below, we share more consumer trend reports and tools you can use for product research.

How to Find In-Demand Products to Sell Online

Learn how to identify customer preferences and find trending products you can sell online or at a brick-and-mortar store.

Please enter a valid email address

More About Finding Trending Products

In the Ecwid by Lightspeed Blog, we regularly write about ecommerce trends to help you stay ahead of the competition.

Check out the following articles:

Also, don’t forget to download our guide on tips and tools for finding in-demand products to sell online. We’re here to help!

Happy selling!


Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.