Entrepreneurs need to make adjustments and Jesse and Rich had a cancellation due to a tornado. So they took the opportunity to answer questions from listeners.
You’ll learn about:
- Instagram only stores
- Instant Site launch and where to go down the road
- Name and URLs
Jesse: What’s going on, Richard?
Richard: What’s happening? How are you?
Jesse: Good. I’m good. New music there. I feel like we got a re
Richard: Yeah, it’s good. I love it. It fits the theme of our show. Entrepreneurs adjust, we’re constantly adjusting.
Jesse: Exactly. We’ve got new music. This is probably episode
Richard: And just so you know in case you’re listening on a different day than we’re recording, this is actually being recorded on for 1919. Don’t worry if you’re listening to a future date, start calling your relatives in Tampa. (laughing)
Jesse: Yeah, please, don’t use us as your news source. Come on. (laughing)
Richard: Just for
Richard: Yeah, it’s kind of been just to go with that for a quick second. I mean if you think of every single thing in life, do you start knowing it all? Whether it’s sports…
Jesse: We talked about as a baby or… (laughing)
Richard: The teenage years don’t count because we all think we knew it all. Yeah, that’s true. But like whether it’s Tiger Woods, we just saw him make adjustments. I mean, man, look how many years went by and then all of a sudden — boom, right back up in the mix and there’s a lot of good players right now. Crazy. Sports teams constantly making adjustments. And as an entrepreneur, you’re not going to know all the answers all the time. You got to get started and then you just make adjustments along the way. And we thought why not just roll with that as the theme in today’s podcast. We get a lot of questions at Ecwid at specifically podcasts — with an s
Jesse: So the note there is hey, everybody, we always appreciate those surveys and things like that because real people actually read that information and we see it and we incorporate it into the product and things like today’s podcast.
Richard: Yeah. And then we want to talk about it, we want to cover those things and we pick three questions at random, wasn’t like the top questions necessarily, but we’ve seen these multiple times and we just thought: Let’s go for it. Let’s make an adjustment. Let’s show what entrepreneurs do and let’s answer some of your questions as you are entrepreneurs trying to make adjustments to your site.
Jesse: Yeah. And I think the questions we picked out are interesting because sometimes the answer is not three words. It’s like well, it kinda depends. Here’s the situation, here’s what I think you meant by that and here’s what you do. So the podcast is a perfect time for that type of a slightly bigger discussion that maybe the tone of an email wouldn’t sound right. I think we’re on the right path here.
Richard: Perfect. All right. So what we have in question number one is I just want to sell on Instagram. I don’t want to build out a site. Can I just build out an Instagram store?
Jesse: All right. The answer here, say, it’s multilayered. So, Rich, the first thing I want to say is Come on, you’re being a little bit lazy. You just want to take over the world but you don’t wanna do any work. Okay.
Richard: I’m glad you put that on me. (laughing)
Jesse: I’m looking directly at you saying that. The answer is yeah, come on, you can do a little bit more work. But yes, we have a solution for that. If you don’t have to build a site, you can just sell on Instagram. OK. The thought process here is if you want to sell on Instagram, those products need to live somewhere. They need to be in a product catalog, so that when Instagram is referencing that Shoppable post, the tag. It needs to reference something. It’s referencing your store, your product catalog, it just so happens Ecwid is actually perfect for that because we’re more of lighter weight
Richard: You’ve got that collecting the money part is pretty important part. Entrepreneurialism in general.
Jesse: Yeah, people are like I want to be really easy and then you’re like Yeah, but you’re just going to post some stuff on Instagram and then how are you going to get paid? People are going to get paid by Venmo and everything is going to be a pain in the butt every single time. Go ahead. Good luck. All right. I’m not trying to be mean there, I’m just like Hey, you found the right place. Just take a couple more steps here and take care that basically shopping cart functions which is what we provide. So now let’s say you’re still set on I don’t want to do a starter set. OK. I don’t want to do a website. Fine, you can do the product catalog and everything is going to work on Instagram. I would also say by the way, if you can fill out your Facebook profile and an Instagram profile, it’s not all that different from the one page Instant Site, where it’s a little bit of the name of your store and the address and the hours and the contact info and a little bit of About us. If you can fill out a little profile on Instagram, that’s basically about us. Copy and paste and put it over your Instant Site and man up a little bit here and put the work into it to do your store. Anyway, yes, you absolutely can do an Instagram store without building a site but I think you might be missing something there. Just also do a site, it’s very easy.
Richard: And you might as well have multiple locations. If you’re selling a product, you’d like to have it in Target and other locations as well. Not just one store. So why not have both? But the easy answer to the question that a few people have asked now is you can, as long as you get your products in there and you see the basic setup. You don’t necessarily have to route anyone to that store but at least when that is set up, it can also be sold on that store, should someone find that store. But you can do exactly what the question was, you could just set up an Instagram store, just do these other things, you can actually collect the money.
Jesse: You’re one step away from actually having a site. So why don’t you…
Richard: Might as well finish. I get it. I just want to clarify that they could do that and there it is. You might as well have in two places. Two is better than one in most cases.
Jesse: Now, Rich, hold on here. I’m going to throw in a little bonus tip here that we did not talk about. So with Instagram, I think it’s important for people to know there is an approval process. If you sell products that are questionable under any way, there are certain states that you can’t sell this or certain cultures. Instagram is probably not going to approve you for that. That’s not us. We’re not Instagram and there’s not a lot of people, there’s not like you can call the
Richard: No problem. Thanks for the bonus there. All right. And speaking with or I should say continuing to go with the Instant Site comment, there was one specifically around. Someone saying almost the exact opposite: Instant Site is too basic for my needs. Is there something I am missing? So this person isn’t lazy. They want it. They want to actually do some work there.
Jesse: They’re overachievers. (laughing) All right. I like the overachievers over the lazy person. A couple of things here, I think this is actually good. A podcast is good because there’s a lot to be discussed here. By the way, it is called a Instant Site. This is for people to get their start. It is a
Richard: To that point, it’s back to the theme of the show too. It’s adjustments, so they can get started really easy with the Instant Site and for this person that’s like the high achiever, they may or may not have and we will send them this link to this podcast and letting them know that we’re…
Jesse: Trying to be nice, I was mean and I’m sorry. Just trying to be real here, being honest with people.
Richard: Now they know, there are other content management systems that they could be building out whichever their preferred platform is. It’s great, fine, and there’s not going to be a lot of heavy lifting. To your point, you don’t have to start all over. Even those who start their site and do this other thing. Do you have this other blog and you want to connect the two, it’s going to be relatively seamless. I mean it’s a plugin, teeny bit of work but it’s less time than the amount of time we’ve been talking.
Jesse: Absolutely. And by the way, this is how Ecwid was created, as a company was meant to be an answer for people. Say, well I already have this great website. Now I just need that little shopping cart thing, I just need to add
Richard: That’s awesome for the people who want to dive deeper. You gave him the answers. So here we go. All right. Question 3. This is the question around the name of the store and URL. And it says I want my store to reflect my brand better. How do I actually name my store, my brand name? And this came up on one of our podcasts where we actually had one of the Ecwid users, Kissed by a Bee, that came on and this has come up many times. So what we have to say about that, Jess?
Jesse: Shout out to Akilah, Kissed by a Bee. Thanks for that question because I see it come up quite a bit actually. I see a lot of different stores and I see that the name of the store will be where we started off again, we default to the easiest options. So your store name is going to start off with
Richard: Yeah. No, it’s perfect. And it fits the theme of the entire episode, it’s entrepreneurs start out with goals. And then they have questions that come up, they have concerns that come up, they have issues that come up. It’s not about things not coming up, it’s about making adjustments and correcting towards the vision that you’re wanting to do. So perfect. That was a perfect example. Our Ecwid that could have said: Oh my gosh, it’s gone on YouTube, it should be renamed. Of course, we’re not going to rename our…
Jesse: We couldn’t get it on YouTube. We just said: Well, we’ll do Ecwid team. And so we got over it.
Richard: Don’t get too paranoid. There’s one thing I’m going to add, try to get them if you can, to Jesse’s point, but if you can’t, maybe it’s an underscore, something across, whatever it is, but just keep adjusting, keep doing these things. Definitely, appreciate these questions. They’re your questions. They’re not questions we made up. So I would say one of the things that’s most important in this whole process is remembering we are here to help you find tips and tricks and make adjustments to your store. These were questions provided by you. There are also questions that come up with some of the Ecwid users that come on the actual Ecwid
Jesse: There’s a ton of places you can go, our email is firstname.lastname@example.org. That way you can give us a bit more, you can tell us a question, you can tell us you want to be a guest. That’s the idea, come on, be a guest. You can get
Richard: Get out there, get in the business, make adjustments, and come back, listen again. Send your questions to us.
Jesse: Thanks, guys. Bye.