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Top 15 Free WordPress Themes For Your E-commerce Website

8 min read

WordPress is one of the easiest and most powerful blogging and website content management systems (CMS) available today. It’s a wonderful resource that allows you to build a beautiful website with ease. Even non-designers and non-programmers find it easy to use.

There are thousands of WordPress themes you can select to create your website, many of which are free. To design a visually appealing website with an intent to sell products and yield profit from your sales, simply install the Ecwid store plugin. Our plugin feature gives you the ability to embed rich online content on your site — and the possibilities for design are endless.

Get the Ecwid Plugin

What Is a WordPress Theme?

A WordPress theme is a collection of website templates used to define the appearance and display of a website powered with WordPress. There are various free and paid WordPress themes available.

Small business owners often look for free e-commerce websites templates and design themes because they allow them to create a professional looking website while on a budget.

How do I choose the best WordPress theme?

If you just started looking for a theme for your site, you might be wondering: “What is the best WordPress e-commerce theme? How do I choose one?”

You can’t go wrong with a theme that:

  • Is responsive — meaning it adjusts the layout across different screen sizes and devices
  • Looks great on different browsers (Google Chrome, Safari, etc)
  • Is compatible with most used WordPress page builders
  • Is SEO friendly
  • Has good documentation and a support option.

Once you’ve chosen an e-commerce theme and installed the Ecwid plugin, the look and layout of your online store will automatically be updated to match the format, design, and color scheme of your website theme. That will enhance the appearance and hopefully attract your potential customer’s eye. Remember, lots of purchases start with visual interest.

You can switch out your e-commerce theme as often as you’d like to find the best design for your brand and your store.

Also: Why I Use Ecwid for WordPress E-Commerce

Free E-commerce WordPress Themes

Below is our selection of the best e-commerce WordPress themes. They are well-sited for different types of online businesses, and can easily be integrated with Ecwid E-commerce.


A WordPress theme made with farming and agricultural businesses in mind. But we think it would work great for a restaurant too, or any other business promoting a healthy diet or natural products.


An elegant e-commerce theme perfect for food-related businesses. Ample white space and clean fonts will make your photos pop. This responsive theme provides a delightful reader experience across all devices.


A bold and clean e-commerce theme with lots of space for pictures. It’s a great choice for creating an online presence for your business, no matter what you sell.


A functional and responsive multi-purpose e-commerce theme that can be adapted to any kind of business. Add an online store with Ecwid and you’re ready to sell.


A modern theme that works well with Elementor and Gutenberg. The theme’s design makes your content stand out. Plus, you can choose from a variety of background modifiers including sliders, images, video, and more.



A flexible, feature-rich and multipurpose theme that is compatible with popular page builders. If you’re interested in a modern and professional website, this theme is your ideal pick.


This theme can be used for just about any purpose, and allows you to select from different starter sites from e-commerce, blogs, health, restaurants, and more.


This theme allows you to showcase a variety of types of content. It’s a perfect choice for creating a personal or professional website to showcase your experiences in different niches. Also great for bloggers and freelancers.


This theme is multi-purpose: use it on your personal website, business website, as a blog, or as an e-commerce theme for your store. It makes great use of a highly customizable and well-organized layout — what more could you want from a theme?


This WordPress theme has been optimized and tested for a fast page load time. It features minimalist design elements, and offers clean and secure code.

Sophistic Lite

This is a great e-commerce theme to select if you’re looking for a responsive online store. It offers easy customization, and it is great for translations and multilingual content.


Pinnacle is loaded with all the features and tools you’d expect from an e-commerce theme. It can also be used to create a portfolio or personal site. This responsive and speed optimized WordPress theme also supports multilingual plugins and allows you to choose from 800+ Google fonts.


This clear and simple WordPress theme is multipurpose, so you can build an online store, a business or portfolio website, or create a blog. It adapts to all screen sizes and allows you to change colors, fonts, and layouts.


This business theme allows you to display portfolios, services, team member bios, and even testimonials. It offers a full homepage slider, feature blocks, and widgets. Choose this theme if your style favors a neutral design and flexibility.




This responsive restaurant and business WordPress theme comes with a ton of great features like a header slideshow, customizable colors and layout, and translation-readycode. It also helps to create an SEO-friendly site that is accessible from any device.

More on WordPress E-commerce

At the start of this article, you might have been wondering: “What is the best free WordPress e-commerce theme?” Hopefully, this list helped you find your answer. Every one of these business and e-commerce themes can be used with the full variety of Ecwid features. Read the following article to learn more about adding Ecwid to your WordPress website.

By the way, Ecwid E-commerce plugin is compatible with the Elementor page builder and the Gutenberg editor. That means you can create an e-commerce website with WordPress without any coding!

What’s your favorite WordPress theme? How does it look with your Ecwid plugin?

Do you want to learn more about selling online with WordPress?

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About the author

Jesse is the Marketing Manager at Ecwid and has been in e-commerce and internet marketing since 2006. He has experience with PPC, SEO, conversion optimization and loves to work with entrepreneurs to make their dreams a reality.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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