New Feature for Ecwid Merchants: Starter SiteJul 23, 2014 by Matt Kuritsyn,
One of the unique Ecwid features is that you can add it to any DIY sitebuilder, blog,
A quick way to start selling online
We always strive to make Ecwid the best
See Starter Site in action in our demo store: mdemo.ecwid.com
Starter Site is a basic
ready-to-go mobile friendly storefront
Mobile commerce is on the rise and we at Ecwid believe that every online store should have a
That’s why Starter Site and Ecwid are
If you added your store to your existing website and don’t use Starter Site as your main web presence, you can still use Starter Site as your separate mobile storefront. It is convenient if your website isn’t responsive and doesn’t look good on mobile devices.
If you have Ecwid embedded on a website with a mobile ready layout, you don’t need to do anything — thanks to Ecwid responsive design your store will adapt to any device automatically.
As your store grows…
Starter Site is available for all Ecwid merchants, so you already have your own Starter Site that will always work for you. However, as your store grows, you’ll want to add extra pages, custom navigation, forums/feedback/contact us sections, blogs/news and so on
To build your own web site and extend your online presence with new pages and features, we recommend using one of the various sitebuilder/CMS solutions, to which you can add your Ecwid store:
Whether you just started selling online or are an experienced web guru, Ecwid provides you with an easy way to create an online shop and start selling in minutes.
What is Starter Site? How can I get one?
Starter Site is a basic
Starter Site provides a fast and simple web presence for those Ecwid users who don’t have their own web site. If you have your own web site, blog or prefer to sell from Facebook, you don’t need Starter Site — just continue using Ecwid. Business as usual. If you’re in the beginning of creating your business online and don’t yet have your own web presence, Starter Site will be your first site.
How can I brand my Starter Site?
Your Starter Site looks great as soon as you create an Ecwid account and add a few products to your store. Still, you may want to customize your Starter Site’s look and feel to make it more representative of your business. You can update the Starter Site settings in your Ecwid Control Panel at System Settings —> General —> Starter Site.
1. Starter Site URL
Your Starter Site link by default appears as store[store id].ecwid.com where store id is your store’s unique ID. We recommend you change the URL address to something you like so your store has a unique domain. Of course, you’re not limited to Ecwid’s domain when naming your site. Ecwid paid users can assign their own domain to their Ecwid Starter Site so that the site URL will look like www.thebeststoreintheworld.com — you will find the instructions on the Starter Site setting page.
2. Starter Site logo
Navigate to the Starter Site settings page and upload the picture that will be displayed in the header of your Starter Site.
3. Advanced design modifications of the Starter Site
As any Ecwid storefront, your Starter Site is super flexible when it comes to design customization. You can change styles of any text, buttons and other blocks of your storefront by means of CSS modifications. Find more details on the matter in our Help center.
Where can I find a mobile version of my Ecwid store?
One of the key Ecwid features — responsive design — makes every Ecwid storefront look good on any device your customers use. Ecwid automatically detects when a screen is narrow and adjusts accordingly, ensuring that the online store displays optimally. So, if your site itself is
Where is the old
simple-store version of my Ecwid storefront?
Many Ecwid users remember
Starter Site is a better simple store. It’s a simple store on steroids: Starter Site looks better, it is more responsive and resides on cleaner URLs which improves your customers’ experience and drives engagement. All product and category links automatically migrate to the corresponding Starter Site links to ensure a smooth transition. So, you may consider this transition as an instant upgrade of your
What happened to the plain HTML version of my store for mobile devices (Mobile catalog)?
The mobile catalog version has been upgraded to Starter Site as well.
Previously, every Ecwid store had one more representation of Ecwid storefront — a lightweight plain HTML version of Ecwid store, which we also used to call mobile catalog for feature phones. Some of you placed a link to your Ecwid HTML catalog on your sites for the visitors with old mobile phones. This purpose defined the look and functionality of that HTML version — it was a very basic version of your shop with plain texts, buttons and navigation. It lacked great Ecwid features available on regular storefronts and slowly became obsolete.
The market for users of feature phones has been cannibalized by users with smartphones, tablets and desktop computers. Moreover, the studies indicated that most of these users don’t browse web on their devices. So, it’s time to move on. We upgraded the old mobile catalogs to Starter Site — no actions are required from your side. You can rest assured all of your links and navigation will continue working well. We redirected all of the mobile catalog pages to the corresponding pages of your Starter Site, so all of your customers will get to the desired page with no trouble.
I want to add more features to my Starter Site: more pages, a contact form, a blog, etc. What should I do?
Starter Site was designed to provide a quick and painless way to start selling for those who don’t have a web site yet. A merchant can register an Ecwid account and start selling online in minutes — that’s why it’s so
To extend and personalize your web presence, you may want to add extra features or content (e.g. a blog, contact form or custom menu). At this point, you should consider using one of the sitebuilders or CMS systems widely available on the web (e.g. Yola , Wix, WordPress, Joomla or others). That would be an easy switch for you since Ecwid is compatible with any sitebuilder. You’ll get access to the new site building features while keeping all of your store products and settings intact. Just add your existing Ecwid store to your new site and continue selling with no downtime.
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