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Shipping online store
Posted Apr 20, 2016 by Lauren White, 71lbs

How to Improve Shipping Processes for Your E-commerce Business

Do you currently know how shipping impacts your business? Is it positive? Negative? Unsure? A few simple ways you can improve your shipping process for your e-commerce business platforms include Free Shipping, Upselling, Shipping Calculators, and Address Suggestions.

Offer Free Shipping

Offering Free Shipping to your customers has started to become the norm. One of the biggest problems with offering Free Shipping is it affects your bottom line. So, how can you remain competitive and still make it cost effective and beneficial to your customer? Fortunately, there are a few ways:

  • Require a minimum purchase amount to qualify for Free Shipping
  • Only offer the slowest and least expensive shipping solutions for Free (USPS, UPS Surepost, FedEx SmartPost, DHL Global Mail)
  • Require your shoppers to enter the Free Shipping Promo Code upon checkout.

Upsell Shipping Options

Many sellers provide the free shipping with an option to pay an additional fee to upgrade their shipping to receive products faster. This can create a new profit center for your business.

Shipping Calculators vs. Flat Rate Shipping

When it comes to pricing out your shipping costs, you can do one of two things. Either show them a cost based on the distance or find the average cost to be your flat rate. In some cases, the shipping calculator method may cause shopping cart abandonment.

According to Statista, 37% of consumer abandonment occurs when they are presented with additional fees and charges that populate in the shopping cart, such as shipping costs. If presenting free or flat rate shipping this can be presented ahead of time on banners throughout the site while a customer is shopping and will not be surprised at the additional fee.

Note: Did you know that FedEx and UPS have a money-back guarantee (MBG) on late deliveries? If your overnight, ground or international shipment arrives late by 60 seconds or more, you are entitled to a full refund. 71lbs is the fastest and most convenient way to collect your due shipping refunds. The set-and-forget service takes less than 2 minutes to get started.

Address Suggestions in Shopping carts

Another way to help lower your costs related to shipping is to avoid any address corrections from the carriers. You can do this by adding a feature to the shopping cart to verify your customer’s address and suggest any potential corrections. Simple address corrections such as “Street” to “ST” can cost your business $11 every time. Do not rely on your customers to enter in the correct address every time.


Remember as you build your e-commerce business to take into account how you want to provide your customers with the best shipping options to improve customer satisfaction, lower your costs, and improve your margins.

About the author
Lauren White, a Senior Sales Executive, consults customers on ways to improve their business by leveraging 71lbs.com solutions. 71lbs is dedicated to helping businesses maximize shipping spend. Solutions include money-back guarantee refunds, invoice auditing, lost and damaged claims and consulting on opportunities to manage and optimize supply-chain expenses.