🚀 Ignite your growth: Discover 30+ new tools to get ahead in our new Ecwid Igniter. Learn more →
Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

Selling Event Tickets and Maximizing Impact as a Nonprofit

8 min read

Welcome to the “Success Stories” section of the Ecwid blog, where we proudly present inspiring stories of business owners who use Ecwid by Lightspeed. Get ready to connect with like-minded entrepreneurs and discover valuable insights on using Ecwid to grow your business.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

What is Aspen Gay Ski Week?

Aspen Gay Ski Week (AGSW) is a week-long gay ski event that has been taking place in Aspen, Colorado, for 47 years. The event is one of Aspen’s largest LGBTQ+ non-profit fundraisers.

45th Aspen Gay Ski Week Parade

All of the funds raised help support AspenOUT’s free mental health counseling, college scholarships, and grants to nonprofit organizations in the LGBTQ+ community.

AGSW has been using our ecommerce solution for the past 4 years and has recently adopted Lightspeed Payments as their payment provider for ticket sales.

3,750+ participants annually come to Aspen to celebrate, make connections, and ski. The organization also partners with local retailers and restaurant owners who help support the community, Lightspeed being one of them.

Aspen Gay Ski Week 2022  Downhill Contest

Let’s look at how AGSW uses Ecwid’s shopping cart to sell tickets in order to maximize funds for their nonprofit and grow their fundraising efforts.

Challenge: Maximizing Funds as a Nonprofit

Lukas, the marketing and events coordinator for AGSW, emphasized the importance of optimizing revenue in the nonprofit sector. He explained, “In a nonprofit world, it’s important to maximize donations, operate on a small budget, and give the most back.”

45th Aspen Gay Ski Week Parade

Solution: Ecwid by Lightspeed Provides AGSW With a Cost-Effective Place to Sell Tickets

With an affordable and user-friendly solution, Ecwid by Lightspeed is able to help Aspen Gay Ski Week effortlessly maximize its funds and focus on growing the fundraiser. Here are the tools they’ve leveraged to achieve this goal:

45th Aspen Gay Ski Week Parade

An Efficient Payment Provider With Lightspeed Payments

revenue on a singular day processed without a hitch

To process payments in its online store, the nonprofit uses Lightspeed Payments. With an attractive percentage rate, Lightspeed Payments allows them to save on extra expenses that they could put toward their fundraising efforts.

 Lightspeed Payments makes our accountant very happy. The rate is very cost-effective, and we get all of our funds released in a timely manner without any holds or delays. Lukas Volk, Marketing and Events Coordinator, Aspen Gay Ski Week

Given ASGW’s popularity and the sale of both individual and weekly passes, significant revenue is generated all at once when tickets first become available for purchase. Lightspeed Payments releases all of these funds quickly, regardless of the amount, and without any issues.

A Seamless WordPress Integration

Aspen Gay Ski Week had built the website for their event on WordPress and ranked highly in terms of SEO. The team was searching to integrate a shopping cart onto their existing website — and Ecwid by Lightspeed has the capability to do so quite easily. 

AGSW’s homepage built on WordPress, linking to their shopping cart to purchase tickets

They simply added their shopping cart to their existing site and started selling their event tickets in no time. 

 Ecwid is a quality product that is easily manageable and very easy to set up on WordPress. It is just like advertised: you can have a store running in minutes. Lukas Volk

A Shopping Cart Without Unnecessary Fees

saved per ticket on service fees

Before Ecwid, AGSW used a traditional third-party ticketing platform to sell tickets for their annual event. But they were being charged a pretty significant amount per ticket sale. This did not leave them with much profit in return for their fund.

The executives then decided it was time to switch to an online shopping cart, and that’s when they switched to Ecwid by Lightspeed’s shopping cart, which does not charge any additional fees per sale.

Aspen Gay Ski Week tickets for sale on their storefront

Other Helpful Tools That AGSW Benefits From and Recommends

Abandoned cart recovery emails: When someone leaves items in their carts, gets sidetracked, or falls into a separate loop, ASGW sends abandoned cart recovery emails. Sending potential customers email reminders helps encourage that final purchase. 

revenue recovered from abandoned carts

Automated email sent to cart abandoners

Custom checkout fields: When offering apparel with a ticket sale, AGSW uses custom checkout fields to ask for the customer’s size and facilitate the process.

Donations: At checkout, the nonprofit asks for donations. The customer can select the amount they wish to donate. This helps collect extra money for the fundraiser. 

Real-time inventory tracking: Ecwid tracks inventory of all tickets and sponsored tickets, and AGSW can mark them as sold out (half their tickets for the 2024 event are currently sold out!) 

Sold out tickets and passes on their storefront

 The features that keep getting added on Ecwid are great; every year, the platform just keeps getting better. Lukas Volk

Result: ASGW Maximizes Funds for the LGBTQ+ Community and Continues to Grow

Thanks to Ecwid by Lightspeed, ASGW now sells their tickets through a user-friendly online store, saves on additional costs, and can focus on raising funds and expanding their event into different areas.

Supporting Pride Is Part of Our Culture at Lightspeed

With a cause so close to our hearts, Ecwid by Lightspeed is proud to be the ecommerce platform and one of the sponsors for this event.  

Lightspeed participates in a range of initiatives for the community, including donations to various LGBTQ+ charities, participation in pride events, a relocation policy that supports LGBTQ+ employees who wish to move to safer regions, among many other efforts.

Lightspeed at the Pride Parade in Montréal, QC

Lightspeed was founded in Montreal’s gay village — the founder and the first four employees were part of the LBTQ+ community. This helped shape our company culture, making diversity and inclusivity integral to our DNA.

Be Featured On Our Next Success Story

How has Ecwid contributed to the growth of your online business? Share your story with us, and you can be featured on our blog! Our success stories help give advice and inspire fellow Ecwid merchants. Contact us at blog@ecwid.com, and we’ll take it from there! 

Explore more Ecwid Success stories.

Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Victoria is a content specialist at Ecwid. Fueled by matcha, she dives into the ecommerce world and provides insights to help entrepreneurs succeed online.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.