Sell anywhere
Sell around the world on a website, social media, marketplaces like Amazon and eBay, and anywhere else that strikes your fancy.
Promote
Marketing your business has never been easier. Google advertising, Facebook advertising, Search Engine Optimization, and more. Yes please.
Manage
Simplicity at its finest.
Learn
Get the knowledge you need to build a successful e-commerce store with Ecwid’s comprehensive user guides.
Partners
Get started today in our customizable and intuitive partnership program, and watch your business grow!
Sell on Snapchat
Posted Aug 22, 2019 by Anastasia Prokofieva

Sell on Snapchat with the Snapchat Pixel for Ecwid

With Ecwid, you can sell anywhere — from your personal website to marketplaces and social media. And now that “anywhere” includes Snapchat, the photo and video sharing app famous for sparkly augmented realities and that one face filter that makes your head look like a vase.

Recently, brands began riding the Snapchat train with new advertising tools and branded Snapchat channels to share their own news and content. So Ecwid decided to help our merchants get in on the action with our very own Snap Pixel integration.

With the Snap Pixel integrated into your Ecwid store, you can advertise your products on Snapchat, gather data about who’s buying from your ads, and reach more Snapchat users like them.

The Snapchat Pixel works like a bridge that connects your store to Snapchat. It allows the two platforms to exchange data on user behavior to make your ads more effective. But unlike building a bridge, installing your own Pixel is actually pretty easy. Read on to find out who should advertise on Snapchat and how to do that with the Snap Pixel for Ecwid stores.

In this post:

Subscribe to the Ecwid E-commerce blog
Please enter a valid email address

What Is the Snap Pixel?

The Snap Pixel is a piece of code that records user behavior for website visitors who came to your site through a Snapchat ad click. By adding this tiny tool to your website, you can see what actions people take in your store through your Snap Ads Manager.

To help you optimize your ads, the Snapchat Pixel records these customer actions:

  • Page View — a user views any store page.
  • View Content — a user views a product or catalog page.
  • Add Cart — a user adds a product to their cart.
  • Start Checkout — a user added one or more products to their cart, and proceeded to the checkout, but didn’t place an order. You’ll also see an abandoned cart in your Ecwid control panel when this happens.
  • Add Billing — a user chose a payment method at checkout.
  • Purchase — a user placed an order in your store.
  • Search — a user searched for something in your store.

With all this data, you can:

  • Measure and optimize your ad performance. Your Pixel lets you know what percentage of users visited your store after engaging with your Snapchat ads. By uncovering which of your ads are performing and how much money they’re making, you’ll be able to better plan and optimize your marketing budget.
  • Run remarketing ads. People may visit your store and like your products, but they won’t always complete their purchase the first time around. With the Snap Pixel, you can create ads to remind these shoppers about the items they liked but didn’t buy.

    snapchat tricks and tips


    Users will see your ad while scrolling their feed (Source: Snapchat)

  • Target people similar to your shoppers. Create ads for people who are similar to your customers to show your ads to the Snapchat users who are most likely to be interested in your products.

How to Set up the Snap Pixel for Your Ecwid Store

The Snap Pixel is available on all Ecwid plans including our Forever Free plan. All you have to do to claim your pixel is copy and paste the code into your Ecwid Control Panel.

Step 1. Get the Snapchat Pixel

  1. Go to your Snapchat Ads Manager and log into your existing account or create a new one.
  2. Click on the menu in the top-left corner → Manage → Snap pixel.
  3. Click Create my Snap Pixel.

    create snap pixel
  4. Click Set up Pixel in the upper-right corner.
  5. Copy your Pixel ID.

Step 2. Add the Snapchat Pixel to Ecwid

  1. Go to your Ecwid Control Panel → Settings → General → Tracking & Analytics.
  2. Find the Snap Pixel section and paste the Pixel ID into the field.
  3. Click Save.

You’re all set. If you want to make sure your Snap Pixel is working correctly, use the Snap Pixel Helper Chrome extension. Install it on your Chrome browser and open a storefront, use the search box, or add products to your bag. The extension will show what events are passed on in the pixel. Сheck out Snap Pixel Help Center for more information.

How to Use the Snap Pixel

Once you’ve installed the Snap Pixel, it’s time to get the most out of it. Here are several examples of how it can help you.

Analyze your audience

With the Snap Pixel’s data, you can better analyze your customers’ behavior: how people engage with your website, which pages they visit most often, if they have a habit of abandoning carts, etc etc.

How to see your Pixel data:

  1. Go to Snapchat Ads Manager.
  2. In the top-corner menu, select “Snap Pixel,” and you’ll see the statistics for your Pixel data. Note: these stats will include all events on your website, not just the events driven by your Snapchat campaigns.

Build custom audiences for ad targeting

Pixel Custom Audiences are snapchatters who’ve already engaged with your website. This is a valuable advertising group because people who’ve already engaged with your website are more likely to respond to an ad and make a purchase. Advertising to this group is called retargeting.

Once a minimum of 1,000 people have completed an action (for example, viewed a product page), an audience will be automatically generated for that event. Each segment will be titled: “Snap Pixel — [EVENT_TYPE] — Auto-created.”

To find Pixel Custom Audiences, go to Snapchat Ads Manager and select “Audiences” in the top-corner menu.

How to create a retargeting campaign:

  1. Go to Snapchat Ads Manager, and in the top-corner menu, select “Create Ads”.
  2. Select your objective, type a campaign name, and set campaign limits.
  3. Make sure your Snap Pixel is attached.

    snapchat marketing
  4. Choose Custom Audience (auto-generated audiences will be created once an event reaches 1,000 occurrences).

    snap advertising
  5. Set devices and delivery characteristics.
  6. Review and publish your campaign.

Find more people like your customers

When you’re ready to increase your sales volume, you’ll want to advertise to a bigger audience. Creating a “Lookalike” audience allows you to reach shoppers who are likely to make a purchase by finding Snapchat users who are similar to your existing customers.

Here’s how to create a Lookalike audience:

  1. Go to Snapchat Ads Manager, and select “Audiences” from the top-corner menu.
  2. Click “New Audience” and select “Lookalike Audience.”
  3. Choose “Pixel Custom Audience” as your seed audience.

    snapchat tips
  4. Choose a country.
  5. Choose your Lookalike type: Similarity (smaller audience with the closest resemblance to your seed audience), Balance (mid-sized audience that balances resemblance and reach), or Reach (larger audience that has the broadest resemblance to your seed audience).
  6. Enter your audience name and description.
  7. Click “Create.”

Why Sell on Snapchat

The youth-oriented app powers 3 billion “snaps” on a daily basis. So, even if you haven’t used Snapchat personally, there’s a pretty good chance you’ve seen its content — thanks in part to popular photo filters like the gender-swap, all types of flower crowns, and the ubiquitous animal ears.

snapchat ad


Animal ears are one of the most popular Snapchat filters

Despite assumptions that the platform would wain in popularity after its recent redesign, Snapchat numbers have actually grown, reaching over 200 million daily active users in the second quarter of 2019.

Snapchat users


Statista shows the growth in Snapchat’s audience

Today, Snapchat is among the top 20 most-used social networking platforms, with the US, France, the UK, Brazil, Saudi Arabia, and India boasting the most Snapchatters.

The popularity of Snapchat can be attributed to its key features:

  • The platform attracts users with augmented reality: masks and filters keep the app fun, and the resulting images are perfect for sharing with friends.
  • Because Snaps are only visible for a short period of time before being deleted by the app, Snapchat reduces the stress of sharing images online and encourages users to express themselves and communicate freely, without the need for perfection that’s intrinsic in other social media posts.

In addition to its original charms, Snapchat recently announced new camera features, a gaming platform, and a new lineup of original shows.

Who uses Snapchat?

Snapchat has been successful at keeping young people’s attention, reaching 75% of 13 to 34-year-olds and 90% of 13 to 24-year-olds in the U.S. — more than either Facebook or Instagram — with 61% of Snapchat users being female.

snapchat pixel


Distribution of Snapchat users worldwide by age and gender (Statista)

71% of Snapchat users visit the platform multiple times per day, with the average user opening their app 20 times per day, for a total of 30 minutes of engagement.

Users say they turn to Snapchat to talk to friends, share photos and videos about their day, and, of course, play with filters and lenses. People tend to use Snapchat on the go when commuting, traveling, socializing, and shopping.

Who should sell on Snapchat

Snapchat’s advertising audience had jumped an astounding 19% by July 2019, with ads now reaching 369 million users on the platform. At the same time, there’s also less competition on Snapchat as more marketers are turning to Instagram Stories. If your products are aimed at teenagers and young adults, Snapchat ads could be a huge avenue for growth.

And if you advertise on Instagram Stories, you can repurpose that same content for Snapchat ads.

Snapchat content should be entertaining, with the latest trends rewarding gamification. Think your brand is too “serious” for Snapchat? Check out how CNN used Snapchat to effectively reach millennial audiences that had eluded them on traditional media.

snap ad


CNN creates Snapchat stories with user generated content

Get Ready to Sell on Snapchat

Ready to sell on Snapchat? Ecwid makes selling on Snapchat easy with our Snap Pixel integration. And that’s not all. As an omni-channel e-commerce platform, we’ve got everything you need to sell around the internet, with marketing integrations for Facebook, Pinterest, and Google ads.

Need some more help getting started? Subscribe to our blog and visit the Ecwid Help Center, and start building the e-commerce store of your dreams. Happy selling!

About the author
Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.
We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.