Get your own unique domain through Ecwid and give your customers an easy way to find you. Learn more →
Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

Sell on Snapchat

Sell on Snapchat with the Snapchat Pixel for Ecwid

12 min read

With Ecwid, you can sell anywhere — from your personal website to marketplaces and social media. And now that “anywhere” includes Snapchat, the photo and video sharing app famous for sparkly augmented realities and that one face filter that makes your head look like a vase.

Recently, brands began riding the Snapchat train with new advertising tools and branded Snapchat channels to share their own news and content. So Ecwid decided to help our merchants get in on the action with our very own Snap Pixel integration.

With the Snap Pixel integrated into your Ecwid store, you can advertise your products on Snapchat, gather data about who’s buying from your ads, and reach more Snapchat users like them.

The Snapchat Pixel works like a bridge that connects your store to Snapchat. It allows the two platforms to exchange data on user behavior to make your ads more effective. But unlike building a bridge, installing your own Pixel is actually pretty easy. Read on to find out who should advertise on Snapchat and how to do that with the Snap Pixel for Ecwid stores.

In this post:

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

What Is the Snap Pixel?

The Snap Pixel is a piece of code that records user behavior for website visitors who came to your site through a Snapchat ad click. By adding this tiny tool to your website, you can see what actions people take in your store through your Snap Ads Manager.

To help you optimize your ads, the Snapchat Pixel records these customer actions:

  • Page View — a user views any store page.
  • View Content — a user views a product or catalog page.
  • Add Cart — a user adds a product to their cart.
  • Start Checkout — a user added one or more products to their cart, and proceeded to the checkout, but didn’t place an order. You’ll also see an abandoned cart in your Ecwid control panel when this happens.
  • Add Billing — a user chose a payment method at checkout.
  • Purchase — a user placed an order in your store.
  • Search — a user searched for something in your store.

With all this data, you can:

  • Measure and optimize your ad performance. Your Pixel lets you know what percentage of users visited your store after engaging with your Snapchat ads. By uncovering which of your ads are performing and how much money they’re making, you’ll be able to better plan and optimize your marketing budget.
  • Run remarketing ads. People may visit your store and like your products, but they won’t always complete their purchase the first time around. With the Snap Pixel, you can create ads to remind these shoppers about the items they liked but didn’t buy.

    snapchat tricks and tips

    Users will see your ad while scrolling their feed (Source: Snapchat)

  • Target people similar to your shoppers. Create ads for people who are similar to your customers to show your ads to the Snapchat users who are most likely to be interested in your products.

How to Set up the Snap Pixel for Your Ecwid Store

The Snap Pixel is available on all Ecwid plans including our Forever Free plan. All you have to do to claim your pixel is copy and paste the code into your Ecwid Control Panel.

Step 1. Get the Snapchat Pixel

  1. Go to your Snapchat Ads Manager and log into your existing account or create a new one.
  2. Click on the menu in the top-left corner → Manage → Snap pixel.
  3. Click Create my Snap Pixel.

    create snap pixel

  4. Click Set up Pixel in the upper-right corner.
  5. Copy your Pixel ID.

Step 2. Add the Snapchat Pixel to Ecwid

  1. Go to your Ecwid Control Panel → Settings → General → Tracking & Analytics.
  2. Find the Snap Pixel section and paste the Pixel ID into the field.
  3. Click Save.

You’re all set. If you want to make sure your Snap Pixel is working correctly, use the Snap Pixel Helper Chrome extension. Install it on your Chrome browser and open a storefront, use the search box, or add products to your bag. The extension will show what events are passed on in the pixel. Сheck out Snap Pixel Help Center for more information.

How to Use the Snap Pixel

Once you’ve installed the Snap Pixel, it’s time to get the most out of it. Here are several examples of how it can help you.

Analyze your audience

With the Snap Pixel’s data, you can better analyze your customers’ behavior: how people engage with your website, which pages they visit most often, if they have a habit of abandoning carts, etc etc.

How to see your Pixel data:

  1. Go to Snapchat Ads Manager.
  2. In the top-corner menu, select “Snap Pixel,” and you’ll see the statistics for your Pixel data. Note: these stats will include all events on your website, not just the events driven by your Snapchat campaigns.

Build custom audiences for ad targeting

Pixel Custom Audiences are snapchatters who’ve already engaged with your website. This is a valuable advertising group because people who’ve already engaged with your website are more likely to respond to an ad and make a purchase. Advertising to this group is called retargeting.

Once a minimum of 1,000 people have completed an action (for example, viewed a product page), an audience will be automatically generated for that event. Each segment will be titled: “Snap Pixel — [EVENT_TYPE] — Auto-created.”

To find Pixel Custom Audiences, go to Snapchat Ads Manager and select “Audiences” in the top-corner menu.

How to create a retargeting campaign:

  1. Go to Snapchat Ads Manager, and in the top-corner menu, select “Create Ads”.
  2. Select your objective, type a campaign name, and set campaign limits.
  3. Make sure your Snap Pixel is attached.

    snapchat marketing

  4. Choose Custom Audience (auto-generated audiences will be created once an event reaches 1,000 occurrences).

    snap advertising

  5. Set devices and delivery characteristics.
  6. Review and publish your campaign.

Find more people like your customers

When you’re ready to increase your sales volume, you’ll want to advertise to a bigger audience. Creating a “Lookalike” audience allows you to reach shoppers who are likely to make a purchase by finding Snapchat users who are similar to your existing customers.

Here’s how to create a Lookalike audience:

  1. Go to Snapchat Ads Manager, and select “Audiences” from the top-corner menu.
  2. Click “New Audience” and select “Lookalike Audience.”
  3. Choose “Pixel Custom Audience” as your seed audience.

    snapchat tips

  4. Choose a country.
  5. Choose your Lookalike type: Similarity (smaller audience with the closest resemblance to your seed audience), Balance (mid-sized audience that balances resemblance and reach), or Reach (larger audience that has the broadest resemblance to your seed audience).
  6. Enter your audience name and description.
  7. Click “Create.”

Why Sell on Snapchat

The youth-oriented app powers 3 billion “snaps” on a daily basis. So, even if you haven’t used Snapchat personally, there’s a pretty good chance you’ve seen its content — thanks in part to popular photo filters like the gender-swap, all types of flower crowns, and the ubiquitous animal ears.

snapchat ad

Animal ears are one of the most popular Snapchat filters

Despite assumptions that the platform would wain in popularity after its recent redesign, Snapchat numbers have actually grown, reaching over 363 million daily active users in 2022.

Number of Daily Active Snapchat Users (DAU)

Today, Snapchat is among the top 20 most-used social networking platforms, with India, the US, France, the UK, and Pakistan boasting the most Snapchatters.

The popularity of Snapchat can be attributed to its key features:

  • The platform attracts users with augmented reality: masks and filters keep the app fun, and the resulting images are perfect for sharing with friends.
  • Because Snaps are only visible for a short period of time before being deleted by the app, Snapchat reduces the stress of sharing images online and encourages users to express themselves and communicate freely, without the need for perfection that’s intrinsic in other social media posts.

Who uses Snapchat?

Snapchat has been successful at keeping young people’s attention. As of January 2022, it was found that 42.9% of active Snapchat users worldwide were women aged 13 to 34. Snapchat users over 35 are less active and account for only 17.1%.

Snapchat_age and gender

71% of Snapchat users visit the platform multiple times per day, with the average user opening their app 20 times per day, for a total of 30 minutes of engagement.

Users say they turn to Snapchat to talk to friends, share photos and videos about their day, and, of course, play with filters and lenses. People tend to use Snapchat on the go when commuting, traveling, socializing, and shopping.

Who should sell on Snapchat

Snapchat’s advertising audience had jumped an astounding 19% by July 2019, with ads now reaching 369 million users on the platform. At the same time, there’s also less competition on Snapchat as more marketers are turning to Instagram Stories. If your products are aimed at teenagers and young adults, Snapchat ads could be a huge avenue for growth.

And if you advertise on Instagram Stories, you can repurpose that same content for Snapchat ads.

Snapchat content should be entertaining, with the latest trends rewarding gamification. Think your brand is too “serious” for Snapchat? Check out how CNN used Snapchat to effectively reach millennial audiences that had eluded them on traditional media.

snap ad

CNN creates Snapchat stories with user generated content

Get Ready to Sell on Snapchat

Ready to sell on Snapchat? Ecwid makes selling on Snapchat easy with our Snap Pixel integration. And that’s not all. As an omni-channel e-commerce platform, we’ve got everything you need to sell around the internet, with marketing integrations for Facebook, Pinterest, and Google ads.

Need some more help getting started? Subscribe to our blog and visit the Ecwid Help Center, and start building the e-commerce store of your dreams. Happy selling!

Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.