Sell on Instagram with Shoppable Posts
Posted Aug 8, 2018 by Lina Vashurina, Ecwid Team

Sell on Instagram: How Ecwid Merchants Can Now Reach 1 Billion Shoppers

Now, you, too, can give your customers a new way to shop on Instagram and learn more about your products with a single tap.

In the spring of 2018, Instagram made social posts shoppable. Stores clamoring to sell on Instagram finally got their wish.

Instagram shoppable post

If you’ve been on Instagram at all lately, you’ve likely seen Vans enticing skaters with checkerboard-patterned shoes and Forever 21 making back-to-school shopping screen-tap easy. One small business owner, Justin Wong, the founder of So Aesthetic Shop, made $12,000 in a month selling Harajuku-style fashion items.

While at this point these brands seem far ahead of most small businesses, I guarantee their success started with just a few people in a room, biting their nails, staring at the computer screen… possibly as you are now.

New outreach opportunities can be nerve-wracking. Still, small businesses should consider reaching the relatively untapped Instagram user market early. This could be your best chance to become an early adopter. Capturing selling on Instagram could be sweet, particularly if you missed other digital gold rushes.

When it comes to Instagram shoppable posts, the only way to test the waters is to dive right in. The good news is, with Ecwid’s help, small business can do it with almost no budget.

Content:

  1. Why We Love Instagram for Small Business
  2. How Instagram Shoppable Posts Work
  3. How to Sell on Instagram With Ecwid
  4. Selling on Instagram Stories

Why We Love Instagram for Small Business

We’ve been researching the prospect of selling on Instagram since they first began whispering about it last fall. We’re glad we did as Instagram has grown a whopping 25% just since September 2017.

More enticing facts:

  • Instagram now has 1 billion users, 200 million of whom go to a business profile every day.
  • 80% of Instagram users follow a business on Instagram.
  • 55% of users have purchased products discovered on Social Media.
  • Instagram profiles that win the highest rates of engagement have just 1,000 followers, not 2.8 million like Lego or Vans’ 12.3 million. That means that Instagram users appreciate small businesses and take the time to like and comment, more than they would for the corporate giants.

While at first only large brands had the opportunity to sell on Instagram, Ecwid has been working to bring this awesome opportunity to small businesses through Instagram E-commerce.

Below you’ll find out what shoppable posts are, how you can benefit and how to set up the Sell on Instagram sales channel in your Ecwid account. Don’t want to wait any more? Head over to Ecwid Control Panel and follow the steps.


Start selling on Instagram

How Instagram Shoppable Posts Work

Instagram Shoppable posts allow followers and customers to easily find out more about the product. Shoppers can complete their buying journey, from discovery to checkout, without ever leaving the Instagram app. Your shoppable posts come right up in their Instagram feed.

Instagram users are used to tagging friends. Selling on Instagram by tagging products is not much different, except rather than people, products get the tags. If you’ve been on Instagram recently and tapped a post, you may have noticed that a little shopping bag comes up in the lower left corner as does a price tag over the object.

From here users clicking on the tag will be served to a page that contains a product description, similar items featured on the same post and other shoppable posts from the brand.

Then, if the consumer taps the “Shop Now”, they’ll go directly to the product page in your Ecwid store. Despite all of these steps, to complete a purchase, the shopper never has to leave the Instagram channel they love. Ecwid’s Sell on Instagram feature lives on Instagram.

how instagram shoppable posts work

After publishing 9 shopping posts, businesses also get a persistent Shop tab on their Instagram business profile. It allows customers to tap to view all products on a post. Businesses ready to push their shoppable posts to wider audiences can buy Instagram ads.

How to Sell on Instagram With Ecwid

You probably already know that Facebook bought Instagram in 2012. Using its current commerce structure for Instagram, Facebook keeps costs low for itself and centralizes users’ store information.

Given this framework, right now, the only way to activate the Instagram shoppable post feature is to have a product catalog on your Facebook business page. In other words, your Facebook shop will be the source of your products seen on Instagram. (Remember, what your prospects eventually see really all gets put together in the cloud.)

Your Facebook catalog products must comply with Facebook’s Commerce Policy. The policy limits items to physical products rather than services or digital products. Also, sellers cannot stock certain goods: animals, weapons, tobacco items and more.

If you have an Ecwid store with a paid plan (Venture or higher), you can use the Facebook integration to set up a shop on Facebook easily.

With your store stocked, keep in mind that to sell on Instagram, there are a few eligibility requirements you’ll need to check off before you can get started:

To get started with shopping on Instagram, you will need to:

  1. Make sure your product catalog is synced with Facebook Shop. For Ecwid stores, simply use the Sell on Facebook integration to bulk sync your catalog with Facebook Shop. Again, the reason is that Instagram pulls your Facebook product feed through.
  2. Connect your Instagram account and Facebook Product Catalog. You can easily add the Instagram sales channel to your Ecwid store, which connects the product that you have in Ecwid to your Instagram business profile. To do this, head to your Ecwid Control Panel → All sales channels → Sell on Instagram, then click “Connect Instagram”.

    how to set up Instagram shoppable posts

    You’ll need to log into your Facebook account page to authenticate your Instagram account.

    how to enable shoppable posts on Instagram

    Once completed, Instagram must review your account before you can access the shoppable Instagram posts feature (this can take anywhere from a few hours to a few weeks according to Instagram. We have to be patient; it’s a brand new system for Instagram). Once you’re approved, you’ll see a notification in your Instagram business profile.

  3. Tag your first product. When you have the product feature enabled on your account, you’ll find the option to tag products on the screen where you normally add your caption and other information. Selling on Instagram depends on these tags.

Selling on Instagram Stories

Instagram will continue to hone the feature after the launch. They’ve already expanded shopping in Instagram Stories with product stickers and product tagging in the Explore section. No additional settings are required — if you take the steps above and get approved, you’ll be able to sell in your posts, stories, and the Explore section. (Learn how to add product stickers to your stories.)

How cool is that? Ecwid is sure to make it easy for your to integrate your online store with this sales channel.

Beginning can be the roughest part of any new project, but, as you start exploring the opportunities involved with reaching Instagram’s 1 billion users, remember Benjamin Franklin’s words: “Once begun, half done.”

Begin today bringing your products to the dedicated Instagram users craving a convenient in-app shopping experience!


Start selling on Instagram

About the author
Lina is a content creator at Ecwid. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.