Sell on with Ecwid

Aug 6, 2015 by Lina Vashurina, Ecwid Team
Posted Aug 6, 2015 by Lina Vashurina, Ecwid Team

Ecwid merchants have an easy way to put products in front of a potential audience of 150 million buyers through integration with Automatically publish new products, update inventory and sync sales — eBay acts as an additional storefront seamlessly integrated with your online shop.

A new sales channel for your Ecwid store: eBay marketplace

How to attract more buyers without spending a ton? This is an essential question every seller is asking themselves, and we at Ecwid have an answer — omnichannel selling.

Imagine being able to open additional physical locations with no rent and zero maintenance cost and no employees. Imagine managing all of those locations from a single place and keeping all your inventory in sync.

Ecwid has been making this possible since 2009. You can add your store to as many sites, blogs, marketplaces and social network pages as you want and manage all of those from a single Ecwid Dashboard. Facebook, Google Shopping, WordPress blogs and many other places are available for your store — you can manage it right in your Ecwid Control Panel.

Today, Ecwid has made it possible for you to get to one of the busiest marketplaces out there — With just a few clicks, you will have automatic inventory and sales synchronization, all at no extra cost from our side.


Upload your products to in a few clicks

Traditionally, if you wanted to sell your products through another online channel, you would have to re-create your product listings on those channels. This is time consuming, tedious, and what’s worse, you would have to manage multiple sets of inventory, while still potentially overselling your stock.

With Ecwid new integration, you simply choose products from your Ecwid catalog that you want to list on eBay, and voilà, your products are now on eBay available for millions of buyers.

Continue managing your products in Ecwid — whenever you want to change price or any other product property, you can do that as usual without leaving your Ecwid Control Panel.


You publish products directly from the Ecwid control panel product catalog. No manual data entry, no copying and pasting, just fun.

Related: How to Sell on Google Shopping: A Beginner’s Guide

Keep your products and inventory synchronized across all your storefronts

Update your products listing in your Ecwid control panel and see the changes automatically applied to all your storefronts including


This feature also manages your inventory levels making overselling impossible. You’ll know for sure how many items are available. As items sell on your various channels like eBay and on your Ecwid store, inventory levels are adjusted globally.

Get new sales from eBay in your Ecwid Control Panel

Sales are synchronized as well among your eBay and Ecwid stores. When a product is bought on eBay, you will see a new order on your Sales tab in your Ecwid Control panel and will be able to process it as usually. The system also tracks order statuses so that when you switch the order to “Shipped”, it gets the same state on eBay side.

Additionally, all sales coming from eBay are marked with a simple “eBay” tag for easy reporting.

Here’s what an actual eBay seller has to say about it:

Dominique Frossard

The buyer’s attention is limited to the product they are looking for. Branding and design are not in the focus. A teenager can sell his radio at the same level as the professional business. — Dominique Frossard, the owner of JeepCherokeeChief store.

How to enable eBay integration in your store

Ecwid provides integration for free on Business and Unlimited pricing plans. If you’re on Free or Venture plan right now, you’re welcome to upgrade on the billing page in your Ecwid Control panel. If you’re on Business plan or higher, go ahead and enable the tool in your Ecwid control panel:

  1. Navigate to Promotions→eBay tab in your Control panel.You will see a wizard that will guide you through the process.
  2. Connect your eBay account to your Ecwid store. You will need to give permissions for Ecwid to connect to your eBay account to upload products and download sales.
  3. Select products to publish to eBay. You will be able to pick the products you want to upload to eBay from your store.

Some of eBay categories will ask you to provide additional product attributes — you will be able to manage those under the attributes tab in your Ecwid Control panel.

For more information on our latest integration and for performance tips and tricks, please check out our knowledge base. And, of course, don’t hesitate to contact us with any questions.


Democratizing e-commerce is at the forefront of our mission. Through value driven features, Ecwid extends its theme of “Sell Anywhere”, and full eBay integration is no exception. Please take advantage of this powerful opportunity and we wish you continued success.

About The Author
Lina is a content creator at Ecwid. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.

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