Posted Dec 29, 2014 by Kathy Bricaud, Ecwid Team

Saying Goodbye to 2014: E-сommerce Trends to Learn From

As 2014 comes to an end, we want to thank you for being a part of our growing community of small business merchants using Ecwid to power your store. It was an exciting year in which some interesting trends emerged, and in particular, during the recent holiday shopping season with year-over-year sales up 56.6% overall for Ecwid merchants on Black Friday alone.

Some of you may already be aware of the big trends in e-commerce and are taking advantage of ways to maximize sales using advanced tools, but for those who are just starting out, here’s an overview of trends to take note of, and learn from, going into 2015.


Multichannel selling is here in a big way — traditional brick-and-mortar stores that have taken greater advantage of selling online with e-commerce becoming a growth source for retail sales.
Meanwhile, mobile point-of-sale devices now make it possible anyone to setup a temporary shop to sell products or services in-person. Using PayPal Here, your iPhone and iPad becomes the easiest way to accept nearly any form of payment. Plus your orders and inventory always are synchronized with your online store. Wherever you go, your business goes with you.


The great thing about Ecwid — users can manage their store from one centralized control panel, and are easily able to mirror that store to any website, mobile site, marketplaces, or social site simultaneously.


Growing preference toward purchasing through mobile devices — the ubiquity of smartphones and web-enabled tablets enable consumers to purchase on the go. Mobile was a clear winner this year, with average of 30% of sales from the holidays coming from consumers’ mobile devices (both phones and tablets).

online customer

Interesting fact — our research showed that SMBs experienced higher spending activity on iOS mobile devices versus Android in the US when it comes to spending. On Thanksgiving, average dollar value sales per order placed via iOS devices were 31% more than those placed on Android. On Black Friday, consumers spent 63% more per sale on iOS vs Android, and on Cyber Monday, consumers spent 53% more.

average order 1


Social Commerce

Social media as a sales driver — whether through word-of-mouth through “re-pins” on Pinterest, a “buy” button on a brand or store’s Twitter handle, or an actual storefront embedded on a store’s Facebook page. In 2014, sales through Facebook continues to grow at more than 10% making it a good way to complement online sales while preparing for the next evolution of consumer shopping trends.


In 2015, we look forward to offering merchants even more ways to grow and sustain your business with new features to enhance your store, more partners to customize for your needs, and support to ensure your success.

Happy Selling and Happy New Year!


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