As 2014 comes to an end, we want to thank you for being a part of our growing community of small business merchants using Ecwid to power your store. It was an exciting year in which some interesting trends emerged, and in particular, during the recent holiday shopping season with
Some of you may already be aware of the big trends in
Multichannel selling is here in a big way — traditional
The great thing about Ecwid — users can manage their store from one centralized control panel, and are easily able to mirror that store to any website, mobile site, marketplaces, or social site simultaneously.
Growing preference toward purchasing through mobile devices — the ubiquity of smartphones and
Interesting fact — our research showed that SMBs experienced higher spending activity on iOS mobile devices versus Android in the US when it comes to spending. On Thanksgiving, average dollar value sales per order placed via iOS devices were 31% more than those placed on Android. On Black Friday, consumers spent 63% more per sale on iOS vs Android, and on Cyber Monday, consumers spent 53% more.
Social media as a sales driver — whether through
In 2015, we look forward to offering merchants even more ways to grow and sustain your business with new features to enhance your store, more partners to customize for your needs, and support to ensure your success.
Happy Selling and Happy New Year!