Posted Jan 3, 2020 by Kristen Pinkman, Ecwid Team

Reading List for Online Entrepreneurs: Best E-commerce Guides of the Year

At Ecwid, we want to make selling online easier for small businesses. That means building the very best small business e-commerce platform for our merchants, then providing the tips, insights, and best practices you need to get your business off the ground.

And 2019 was no different. All year long, we’ve kept the Ecwid Blog stocked with new articles and how-tos to make selling online easier. Missed a few? Here’s a recap of some of our favorite content from 2019 to help you launch your online store and start selling more in 2020.

DIY Your Own Product to Sell Online

When it comes to what to sell, our Ecwid merchants can get pretty creative. And sometimes they’re even downright inspiring. Like, Joe Kuelker, an Ecwid merchant who created miniature replica insulin devices for toys and stuffed animals to help children like his son with diabetes feel better about their condition.

And Joe’s just one of thousands of merchants selling incredible home-made products online with Ecwid E-commerce. From store setup to advertising, if you’ve got a great idea for a DIY product, we’ve got the resources to help you sell it.

Not sure what DIY crafts make cool products to sell online? Browse our list of DIY product ideas.

Design an Awesome E-commerce Website

If you’re new to e-commerce, building an e-commerce website сan be a daunting task. Maybe you’ve heard that you’ll need a big budget and a developer. Maybe you’re nervous because you don’t know how to code. The truth is, you don’t need a developer or advanced skills to create your own e-commerce site. With a little motivation and a spare hour, you can build a functional — and totally free — e-commerce site with your own two hands.

Curious? Check out our guide to Ecwid Instant Site, a one-page e-commerce website that comes free with every Ecwid account. Here’s what one Ecwid merchant had to say about Instant Site:

“Ecwid is an amazing platform that allows anyone to easily start an online business. I created my site using Ecwid Instant Site, and it couldn’t have been easier — after about an hour of playing around with the software and customizable templates, I had a gorgeous online shop that was ready to use. ‘  Lara, founder of Miku Deco.

Already have a website? Add Ecwid E-commerce to start selling on your website, social media, and more.

Make Your Products More Appealing

Knowing you’ve got a great product isn’t enough to be successful online. You need to be able to convince others that you’ve got a great product.

Take kombucha for example. Kombucha has been around for centuries, it’s relatively easy to produce at home, and until recently, it’s grossed out the majority of the western world who’s known of its existence. But in just a few short years, kombucha has seen a meteoric rise in popularity, from a fringe wellness drink for the health-conscious elite to a homeopathic super-serum for anyone who wants to be on the right side of the trends. And ‘how did this happen’ you may ask. Presentation.


The sight of homemade kombucha is enough to make you nauseous. But slap a label on it, and that beautiful branding is enough to flip the script and make you thirsty for its health benefits.

Don’t underestimate the power of branding. Find out how to make your products more attractive to your customers.

Write Flawless Product Copy

With all the challenges of launching a business online, it’s no surprise that product-page copy gets neglected. If you’re selling blue t-shirts in four different sizes, how much could there be to say, really?

But product copy does more than simply spelling out a product’s features. Great copy can actually help you sell more.

To help you uncover the thin line between good and bad copywriting, read this confession from a professional writer as he describes the most annoying product copy mistakes and how to avoid them.

Get Your First 1,000 Store Visitors

Once you finally cut the ribbon and open your online store, it’s unlikely that customers will discover it on their own. You’ll need to put in some work if you want to start driving visitors to your new store.

Traffic growth is one of the main benefits of digital marketing, and on the Ecwid E-commerce blog, you have an amazing opportunity to learn it from the pros.

Listen to this episode of the Ecwid E-commerce Show as hosts Jesse and Rich chat with fellow marketers from Evergreen Profits about their best practices for driving the first 1,000 store visitors. (No time to listen? Check out the transcript!)

Make Money on Instagram

According to Hootsuite, 200 million Instagram users visit at least one business profile every day. Want to get started selling on one of the top social media platforms and grow your sales on Instagram? Read our guide to monetizing your Instagram and find out how one Ecwid merchant scaled her flower business from local to national with Instagram.

Learn How to Advertise Your Products Online

This year, we published a series of articles to teach beginner merchants how to start marketing their products with digital advertising. If you want to learn more about online advertising but aren’t sure where to start, check out our series:

Get Inspired for More

The work of an entrepreneur is never done. Want more ideas for growing your business in the new year? Take a peek at our list of great places for online store inspo.

Want to stay in the loop in 2020? Subscribe to our blog and listen to the Ecwid E-commerce Show for weekly insights and learnings from industry experts and fellow entrepreneurs!

About the author
Kristen is a сontent creator at Ecwid. She finds inspiration in sci-fi books, jazz music, and home-cooked food.
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