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Reach Shoppers All Over the Web with OpenWeb Ads

6 min read

In the latest episode of the Ecwid Ecommerce Show, we sit down with Ricardo Lasa, CEO of Kliken, to explore the exciting new advertising tool that’s taking the web by storm.

Get ready to stay ahead of the competition by making your products more visible than ever before. Kliken’s OpenWeb Ads use cutting-edge technology to help your business target potential clients and customers—and it’s incredibly easy to use! So tune in and discover how Kliken can improve your ecommerce game.

What Is Kliken?

Kliken is a marketing platform designed to help you reach more customers and increase sales. They leverage organic searches for products and paid ad campaigns across various platforms. This all-in-one solution allows you to run Google ads, including Google Performance Max campaigns and Google Shopping campaigns, Facebook ads, and Kliken ads on the Open Web.

Kliken is integrated into your Ecwid by Lightspeed control panel, which makes ad management effortless. You can easily manage your campaigns and decide how much you want to spend. Kliken also supports onboarding you to Google Shopping, helping you set up your merchant center and product feed, and providing everything you need to succeed.

What Are OpenWeb Ads?

Google search advertising is undoubtedly a significant investment for many business owners. However, it mainly targets customers at the point of product search. With Facebook Ads, the process is different. By targeting campaigns towards specific interests (for example, tennis), you can reach potential customers who are not yet searching for your product but have a high likelihood of purchase (like tennis enthusiasts).

With Kliken, you can extend this reach beyond Facebook to the open web, where you can reach a high-intent audience who might be interested in your product. Kliken ads appear on reputable sites such as news and blog sites, giving you greater visibility to your target audience. By leveraging audience targeting and retargeting, it helps you reach and convert more of your ideal customers across all major web properties.

Ad Optimization at Kliken

Kliken generates intelligent ads that are tailored to shoppers’ activity in your store. If they have previously viewed a product, they will see the ad with the same product. If they haven’t visited your store yet, Kliken will show them the top-selling products of your store, providing an incentive to click through and learn more about the product.

You can also add texts to your ads, for example, “Clearance sale” or “20% off” on selected items. Their AI model is always learning and analyzing which ads are performing better, allowing you to optimize your advertising process and ensure the most effective outcome.

Troubleshooting Ad Settings with Kliken

Kliken simplifies the process of generating and uploading product feeds for major ad platforms such as Google Shopping, Facebook, and the Open Web. They also conduct quality assurance checks on your product feeds. For example, they flag any missing product information when uploading your product feed to Google. Or, ensure that policies such as return and shipping are in place.

This way, you can make the necessary changes before submitting your product feed to the ad platform, which minimizes the risk of getting your feed rejected.

Kliken Offer for Ecwid Sellers

If you’re looking to increase your sales, Kliken offers an affordable and effective solution that helps you leverage the power of advertising without breaking the bank.

If you’re an Ecwid seller that receives twenty or more orders per month, you can take advantage of their offer to jump on the Kliken for just one dollar for 15 days. In essence, you can access fifteen days worth of advertising with the equivalent of a $250 monthly budget for only one dollar.

Common Ad Mistakes Business Owners Make

The biggest mistake small business owners make when starting out with ads is a lack of patience. Kliken recommends giving your store at least three months to see the results of your marketing efforts.

Another common mistake is the lack of store setup or insufficient product and business information. If you send 700 people to your website without generating any sales, it’s time to ask yourself some questions. Are my product pricing and imagery correct? Is it possible that there are other initial issues that need to be fixed?

It’s essential to understand that marketing adds fuel to the fire, but it doesn’t create the fire. If your prices are too high, your pictures are of low quality, or the products are misrepresented, no amount of marketing can help you succeed. The initial groundwork needs to be done first before you can see the result of your advertising efforts.

Listen to the full episode to learn more about advertising best practices and jumpstarting your ad journey. And if you’re qualified for the Kliken offer, don’t hesitate to use it!

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