Have you ever thought about how fast your shopping cart is? We suggest doing so. According to many investigations your store speed directly influences your sales.
It's a well-known fact that every 100ms of latency costs Amazon 1% of profit. A 2 second delay is 20%, and so on.

Customers don’t like waiting. There are a zillion different web stores they can go to. So don’t irritate your visitors with delays, your pages should open fast, period.

So what are the ingredients of a really fast store?

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