What it Really Means to “Sell Everywhere”

Often the best business advice also is the simplest. The age-old proverb “Don’t put all your eggs in one basket” is one of the best examples I can think of. But how does the average merchant accomplish this? The answer is a technical-sounding (yet surprisingly doable) term called “multichannel retailing.”

Put simply, this just means that the product or service you’re already providing is available to your customers in a variety of locations, including your website, online marketplaces, social media sites like Facebook, their smartphones.

Selling online

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