Online Sales Revitalize Real World Towns

52 min listen

Today’s guest is Brian Carver, CEO of Atlas 46.

Atlas 46 provides unique, quality, American made products to several industries. The core products are tool belt vests, popular with construction workers, mechanics, and off-road enthusiasts.

After tiring of software, Brian took over this business, which his father had recently launched. He grew it to a multi-location business with 200 employees. All while restoring historic buildings and providing jobs to low-income communities!

Atlas 46’s greatest growth came after Brian moved the sales focus online. Sales grew 117% year-over-year. Learn from his experience of building a growing, profitable e-commerce business.

Brian uses Ecwid E-commerce because of the integrations, being able to embed in the design, taking the role and responsibility of using the server. He likes that Ecwid E-commerce offers customization if a feature is not built into the software. This flexibility is a competitive advantage.


  • “We started going to smaller communities that were economically not in great shape. And we opened historic buildings. We picked buildings that were falling down the most, one of the buildings we’re in is from 1906. We rehabbed them completely with hardwood floors, temperature control, we hired developing teams. We brought our own production system. We’re not looking to drive the price out of it. We’re looking to innovate at a high, high level. That’s the way we look at it. We really like restoring these communities. It’s amazing to watch a community flourish.”
  • “I have no desire to make a cheap product. I desire to make a product that is not disposable. I want to make the best quality humanly possible. I don’t believe that communities are disposable, I don’t believe that people are disposable, I don’t believe that product is disposable either.”
  • “I don’t really care about search optimization, don’t care at all, to be honest. I care primarily about ‘Is my brand doing the correct thing, is my brand telling the story?’ To me, the job of marketing is to articulate what our company and business are doing to the community and being as accurate and honest as we can with our consumers.”

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So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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