Off-Season Slump? Here Are 9 Ways to Stay Profitable Year Round
What should you do during the
There is a strict seasonal prevalence in some niches when the difference in profits runs up to 100%. Stores that sell Christmas decorations, Valentine’s cards, and Easter sets earn mostly during the holiday seasons. These products don’t find a quick sale during the rest of the year. You can’t fight seasonal prevalence in this case because you won’t be able to increase sales by much anyway.
However, if the difference in revenue during the peak season and the
1. Add Seasonal Products
Pause to think during your peak sales — what are you going to offer your customers later? How much time and money will the reorientation of your business take?
Say you make and sell summer sandals. Then you can offer a cozy collection of slippers for winter.
Read more about trending products you can sell this summer.
2. Wake Up Your
Your old friends can help you during the
- Tell them about new products and shipping methods
- Offer related products to the ones they ordered before
- Make a special offer for
long-timecustomers only (a discount, a gift, free shipping).
Set strict time frames for any offers — for example, a week, a month, until the product is in stock, or only for the first 50 customers.
3. Add Related Products
It’s always possible to offer related products. A bag goes with a storage case, shoes, a bracelet. Offer shoes or accessories to a dress. A laptop goes with a mouse, and a smartphone — with a case or a holder.
Related products don’t have to be cheaper than the main one. Try different options: inexpensive knickknacks,
4. Work With Abandoned Carts
Bring back customers that put products in carts but didn’t buy them. There are several ways to do that, and sending an email is one of them.
According to our statistics, abandoned cart recovery emails in Ecwid help to recover 15% of abandoned orders. Based on your average order value, calculate how much more you can earn with this feature.
Read how to reduce cart abandonment in your store.
5. Give Discounts to Use Later
Give your customers a discount coupon with every purchase that they can use several months later. For example, if you sell sportswear, lower the price of winter clothes during the summer season. If people buy swimsuits now, they will return to buy ski socks later, because they already have a discount for that.
Don’t make the
6. Bring In a New Product
You can shoot a nice promotional video for your new product, make your product photography better, and prepare an intriguing set of Instagram posts.
7. Master a New Sales Channel
Now that you have fewer orders, there’s more time for the things you didn’t get around to during the peak season. It’s easier to promote your store on social media with more spare time on hands. You don’t have to scramble between orders and platforms. Use the momentum to set up a Facebook shop or work on Facebook ads.
Or maybe you always wanted to start a YouTube channel for your online store? Looks like it’s time to do that.
8. Improve Your Delivery
Inconvenient or long delivery is a solid reason to give up on a purchase. So consider adding more options to your standard delivery:
- Express delivery. 49% of shoppers are more likely to buy something if there’s
same-daydelivery. If you can deliver orders fast, your store is the one customers choose.
- Courier delivery.
Next-daydelivery is the most preferable option for online shoppers. And it is possible only with the help of courier services. Moreover, this option is a win for those who live outside the city and can’t pick up orders in the store.
- Order pickup. 57% of customers prefer to buy online and pick up their order in the store. Avoiding shipping fees is the top reason why they do that. Read how you can make
in-storepickups work even if you don’t have a physical store.
Are you done with the improvements? Tell your customers about it: put a banner on the website, share a post on social media, send a newsletter.
9. Sell Emotions
Positive emotions make products even more desirable, so we recommend turning to storytelling and using its power on your website, in your blog, newsletters, and on social media. It gives your product the image that customers remember and associate with something pleasant. When they have to choose between the usual jewelry or a piece with a face, be assured, they choose the latter.
Also, it is a satisfaction to know that some part of your money helps a good cause. If you support some charitable organizations, tell your customers about it, and better do it in numbers. For example: This month our customers helped the animal shelter Good boys to buy 10 bags of pet food. Ten
What do you do to stimulate sales during the