Making Your Business Omnichannel Ready: A Complete Blueprint
Posted Mar 8, 2017 by Jesse Ness, Ecwid Team

Making Your Business Omnichannel Ready: A Complete Blueprint

In our multi-screen, smartphone-obsessed world, selling in silos isn’t enough. For your store to be successful today, you need a presence on the web, social media, mobiles and a physical store (if you have one).

This is why “omnichannel” is the one word common to most high-performing e-commerce businesses in 2017.

Below, we’ve compiled a hand-curated list of articles on omnichannel selling. Read them to get a mini-MBA in omnichannel e-commerce and make your business future-proof.

Getting Started

Start off right by understanding what omnichannel e-commerce really is, and how to make it work for you.

Understanding Omnichannel

What exactly is omnichannel e-commerce? Is it just a fad or a trend that’s here to stay? Start off by understanding what omnichannel e-commerce really is and how to make it work for you.

Omnichannel and Ecwid

Ecwid was built from the ground-up to be omnichannel first. But how exactly can you use Ecwid for omnichannel selling? These articles will help you get started.

Selling on Your Website

Despite the popularity of mobiles and social networks, your website remains the “home” of any omnichannel endeavor. These articles will help you start selling on your own website.

Starting an Online Store

From selecting a domain to building a website, these articles cover every aspect of starting an online store.

Building a Website

Need a website but don’t know where to start? Read these articles to build a website using popular tools (free and paid) and integrate it with Ecwid.

Mobile E-Commerce: Taking Your Store to the Smartphone

The smartphone has taken over the world. Billions of consumers across the world depend on mobiles for everything from entertainment to shopping.

These articles will help you get your store ready for the mobile generation.

Getting Started with Social E-commerce

With nearly 3 billion users, social networking is critical to any online seller. These articles will show you how to sell on most popular social networks to offer true omnichannel experience to customers.

Selling on Marketplaces

Marketplaces like eBay and Google Shopping give you access to millions of targeted customers. Learn how to start selling on marketplaces with these articles.

Physical Commerce: Bringing Your Store to the Real World

A physical store is the last piece of the omnichannel puzzle. You don’t need it to be successful, of course, but it does offer its own benefits.

Read these articles to learn how to bring your online store into the real world.

Establishing a Physical Business

Pop-up shops, full-fledged brick and mortar businesses, or in-store pickup — learn how to establish a physical presence for your online store with these articles.

Accepting Payments

If you sell in a physical store, the first thing you’ll need is a way to collect payments. These articles will show you how to use different payment methods in your store.


Omnichannel selling is the present and future of e-commerce. When you can sell on multiple platforms, screens, and devices, you maximize your revenues. Follow the advice in these articles to make your business ready for the omnichannel revolution.

Create your free Ecwid account today for seamless omnichannel selling.

About the author
Jesse is the Marketing Manager at Ecwid and has been in e-commerce and internet marketing since 2006. He has experience with PPC, SEO, conversion optimization and loves to work with entrepreneurs to make their dreams a reality.
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