Procrastinators: 6 Black Friday and Cyber Monday Ideas You Can Still Use
It’s almost here: the biggest shopping day of the year.
On the 25th of November, millions of people all around the globe will queue up outside stores to spend billions on heavily discounted products.
This is the day many retailers become profitable (hence black Friday) as shoppers spend nearly $404 each on average.
Of course, you want your store to be a part of this mega shopping event. But with just a little over a week left to go, you need marketing ideas that bring in results quickly.
To help you out, we’ve compiled a list of 6
Submit your deals to coupon websites
96% of consumers use coupons while shopping.
Traffic to coupon websites spikes around Black Friday as shoppers try to find the best possible deals.
For instance, the search interest for coupons sees a significant bump in the week before Black Friday:
Submitting your deals to coupon websites can be a great source of referral traffic. More importantly, people who are searching for coupons have a high purchase intent. This means that your traffic will be very high converting.
For example, RetailMeNot has a dedicated page for Black Friday deals:
Most coupon websites will have a section to help you submit your deals. For example, on RetailMeNot, scroll down to the footer and click on Submitting a Coupon.
There are hundreds of coupon websites online but for the most part, you should focus on these:
Once you submit your coupons to all these sites, you should see a decent bump in targeted referral traffic.
Use Buyable Links
You’re likely already sharing your products on social media. But on Black Friday, you don’t want your followers to waste time trying to find your posted products in your store.
There’s an easy workaround to this: Buyable Links.
Buyable Links is a new free Ecwid app for directing customers straight to the shopping cart with
This way the checkout process will be the shortest and the easiest possible, increasing conversions from your promotions.
The process takes three simple steps:
- Select your products
- Generate a link to the cart
- Send it to a customer or promote it on social media.
exit-intent popups to keep shoppers from bouncing
As a retailer, one of your biggest challenges on Black Friday is to keep shoppers from bouncing off to a competitor’s website.
One way to solve this problem is by adding an
This incentive can get the user to stick around and actually finish the purchase.
According to one study,
Even if you don’t land a conversion, you can add an email form to your
When you’re competing against hundreds of other retailers on Black Friday, this
You can start using
Start a scavenger hunt
Scavenger hunts — a great staple of holiday retailing — don’t have to be limited to the offline world. With a few simple steps, you can turn your entire store into a big scavenger hunt, giving Black Friday shoppers a fun way to find deals.
Scavenger hunts tap into two
- Gamification: By turning the
deal-findingprocess into a game (and giving away points, badges and awards), you make shopping more fun while also boosting customer loyalty.
- Serendipity: Serendipity — stumbling upon the perfect gift or a surprising deal — is one area where online stores lag behind offline retailers. Scavenger hunts add serendipitous discovery to your shopping process, making it more engaging.
For example, Wayfair organized a scavenger hunt through Pinterest. It asked its followers to pin different items from the Wayfair product catalog, giving away $10 for every successful entry.
As a result of this scavenger hunt, Wayfair increased conversions from Pinterest by 107% and average order size by 48%.
This is an example of a very simple hunt that pushed customers to spend more time on your site and discover new products.
You can create a similar scavenger hunt on your site by hiding a button, coupon code or phrase on an inner page. Then update your social media and send out emails telling your followers about this hidden button.
The objective is to get people to dig through your product catalog and in the process, discover something new.
For example, Bonobos recently teamed up with Notcot to create a scavenger hunt. A pair of Bonobos pants were hidden on the Notcot website. Users who found the pants would get a $100 coupon.
If you want visitors to look through specific pages on your site (such as
For instance, when Lomography ran a scavenger hunt, it told people where to start their search.
But if you want to really push people to take action, consider adding a time limit — say, 60 minutes — to find the reward. This works really well as a
Create a use it when you want it savings pass
There is more to the holiday shopping season than just Black Friday and Cyber Monday.
In fact, the National Retail Federation estimates that the 2016 holiday season will bring in $655.8B in sales. In contrast, Black Friday brought in just $10.4B in 2015 — less than 1.6% of the entire holiday spending.
Keep this in mind when planning your Black Friday promotions. While it’s important to capitalize on Friday and Monday, you should also give customers a reason to come back to your store before Christmas shopping.
One way to do that is to create a use it when you want it savings pass.
This coupon will give shoppers a deal that can be redeemed anytime after Black Friday. You can bundle it with a purchase to give customers an incentive to come back to your store.
JCPenney is particularly well known for using such coupon giveaways to get people into its stores.
This is essentially a way to buy customer loyalty for future holiday shopping. A customer is more likely to come back to your store if you give them an exclusive loyalty bonus or coupon for future shopping.
To create such a coupon in Ecwid, log into your control panel, then click on Create a coupon in the Promotions tab.
Set your discount (or offer free shipping) and set the valid from…to date after Black Friday.
Limit the coupon to once per customer under Limits.
Announce the deal on your website, email and social media.
Get your deal on marketplaces
During holiday sales, shoppers rush to marketplaces such as Google Shopping, Shop.com marketplace, Shopzilla.co.uk, etc. to find new products. Getting featured on a prominent marketplace can land you thousands of visitors.
If you have an Ecwid Business plan, you can upload your products to most popular marketplaces. This will essentially create a storefront for you on the marketplace, giving you an additional sales channel.
Follow the links below to learn how to do so:
Your next 3 steps
Black Friday is just around the corner and there is no time to waste. Focus on
These should be your next three steps after reading this post:
- Create Black Friday coupons and submit them to at least 20+ major deals sites
- Update your social media with buyable links
exit-intent pop-upsto your product and cart pages.