Is Instagram Shopping available in India?
Posted Mar 23, 2020 by Lina Vashurina, Ecwid Team

Is Instagram Shopping available in India?

With a global reach of 1 billion users, Instagram and many of the features are available worldwide! And while Instagram Shopping may not be available in all countries, you will find the feature accessible for merchants in India and many others! Here is a quick overview of the few benefits for merchants:

  • Tag your products in photos
  • Tag products in your Instagram Stories
  • Get your shoppable posts to the Explore section to expand your reach
  • Receive a special tab for your tagged products (if you’ve tagged more than nine)
  • Let your customers make purchases right from their Instagram app.

Convinced yet? If so, let’s dive deeper into the feature and how you can apply for Instagram shopping.

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What Is Shoppable Instagram?

This is probably the most exciting feature introduced by Instagram for businesses. You can tag a product on Instagram and let your followers buy it by tapping the tag and going to the product page in your online store. As we learn more about what Shoppable Instagram posts are, you’ll also want to make sure you’re eligible to use it.

Shoppable Instagram posts

Before we jump into what Instagram Shopping countries are eligible. You’ll need to meet these key requirements:

  • Have an Instagram business account.
  • Have a connected Facebook page.
  • Primarily sell physical goods (there is hope to expand to more types of products)
  • Your business account must be connected to a Facebook Catalog

You can use Ecwid’s Facebook integration to connect your Instagram account to a Facebook Shop catalog.

Facebook Product Catalog Generator

Unfortunately, without a product catalog, you are not eligible for Instagram Shopping. It’s why we recommend using Ecwid E-commerce, to ensure you are approved for shopping on Instagram — sign up here.

How Can I Get Approved for Shopping on Instagram in India?

If you’ve met the requirements, set up a catalog and still waiting for access, know that the approval process has been known to take some time. It can be anywhere from a few hours to a few weeks, and we discuss some of those roadblocks and ways you can get approved.

And just like in the U.S., if you are not approved, you can apply as many times as you want. For more resources on Instagram shopping for your country, check out their Help Center.

What Countries Is Instagram Shopping Available In?

We’ve covered that yes — Instagram Shopping is available in India. But beyond that, you’ll want to know if you’re eligible for the feature before you apply. For availability, check out this breakdown of Instagram Shopping countries.

 Instagram Shopping countries

If you live in the following countries and are not using Instagram Shopping, you could be missing an opportunity to expand your business.

Which Country Uses Instagram Most?

According to Statista, the U.S. leads with 120 million users and India has the second-largest base with 88 million users. Even if you are not located in either country, you can still reach the nearly 1 billion users by enabling Instagram shopping.

Take me to learn more about Shoppable Instagram posts

Which Countries Use Social Media the Most?

There are a few factors to consider when looking at the countries that use social media the most. When Global Web Index surveyed users, they found the Philippines to have logged the most time on social media, per day. Take a look at the top five and let us know what you think!

  • Philippines (4:01)
  • Brazil (3:45)
  • Colombia (3:36)
  • Nigeria (3:36)
  • Argentina (3:27)

And rounding out the bottom, the country who uses social media the least was Japan. Where users only logged 45 minutes on social media platforms. It’s clear that in every country, users are highly active on Instagram.

Alternatively, we looked at another survey where they measured the usage based on social media penetration. This key statistic looks at the total number of users compared to the total population for the country. Here are the top countries who use social media, in comparison to the population:

  1. UAE
  2. Taiwan
  3. South Korea
  4. Malaysia
  5. Singapore

You’ll see that countries, outside of the U.S. come in on top. Another reason why you want to Instagram to connect with international customers and shoppers. Let these key statistics convince you to take the next step and set up an Instagram shop online.

What’s Next?

Now that you’ve gained some global insight and perspective into Instagram shopping for different countries. Time to jump in and be a part of it with Ecwid E-commerce, sign up for your store, add some products. And then make sure to apply for Instagram shopping!

About the author
Lina is a content creator at Ecwid. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.
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