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Inspiring Instagram Themes: Breathtaking, Aesthetic and Just Awesome

14 min read

Whether you’re a business, content creator, blogger, or just someone who loves Instagram, we all need a little inspiration from time to time. Life presents many challenges, and these obstacles can sometimes make things seem bleak. We’ve all had our fair share of hopelessness, specifically start-up businesses, but maybe some creative Instagram themes could do the trick? Whoever you are, and wherever you come from, we can all use some inspiration to help us see the light at the end of the tunnel.

Instagram has millions of users who aren’t going anywhere, anytime soon. With so many people logging into Instagram every day, why shouldn’t we feel inspired when opening our favorite app? Whether it’s to promote business, drive traffic, or just to get likes, we all need some reassurance that we are on the right path. Sometimes this reassurance is as simple as changing things up.

Have you ever rearranged your room? Your workplace? Or even taken your car for a nice cleaning? These simple things can have a monumental effect on our overall mental health. Not only that, but our spiritual health can receive a tremendous boost even from making a simple change, such as changing your Instagram theme!

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What Are Instagram Aesthetic Themes?

An Instagram profile and/or feed can easily be described as a personal portfolio that emphasizes who you are while highlighting what it is that you enjoy. As a type of personal portfolio, the better it looks, the more interactions and activity you will have on your page.

In essence, an Instagram theme relates to the overall aesthetics of your account and the way in which you present your brand to anyone visiting your page/profile. Your theme is what sets you apart from others, and it’s how you stand out to other users. After all, it’s the first thing that someone will notice when visiting your account!

Why Is a New Theme for Instagram So Important?

Having the right Instagram theme is a great way to win more followers, and they’re a powerful way to curate beautiful Instagram feeds. In short, Instagram themes help users gain attention immediately. When a user creates a theme and sticks to it, people will associate that with their brand, which will make their posts that much more recognizable.

However, it should be noted that Instagram themes aren’t about all your posts looking the same. Choosing the right Instagram theme is about focusing on the overall story of your brand and how the aesthetic you use meshes with your brand.

You can choose whether you want your theme to be dark, light, colorful, etc. You can also choose the layout of your profile based on your preferences. Whatever the case, choosing the right theme can work wonders for a brand!

Examples of Stunning Instagram Themes

There’s no denying Instagram’s popularity. Instagram uses images to promote social sharing, thereby offering users attractive features that they can’t get from other social media platforms. This is why Instagram is the perfect place for brands to market and advertise themselves with concise content.

Brands who know what they’re doing consciously incorporate Instagram themes into their feeds to increase brand recognition when they post and overall memorability.

The following are a few examples of some of the most attention-grabbing and memorable Instagram themes.

Redefining frame

Redefining frame essentially redefines the way in which users share content. This is the case due to the fact that this theme incorporates human elements and interesting ways of presenting imagery.

This style of theme is typically best suited for photographers, artists, and creatives. By redefining the way that people see your posts, and the way you post, you can immediately separate yourself from the rest of the pack.

Single focus color

Single focus color is a popular theme for brands that are clear regarding their visual representation and confident that their color choice will be immediately associated with their brand.

Think McDonald’s, Gucci, Target, etc. We can learn a lot from these brands and how they implement their colors in such a way that all of their posts are immediately recognizable and memorable. If your brand chooses this theme, be sure to scatter your brand’s colors throughout your Instagram feed themes.

This theme is perfect for aspiring brand-builders.

Pastel and pretty

As you can guess, this theme is blanketed by a pastel hue. This theme combines natural textures with structured lines and a soft Instagram color palette.

Typically, this is the type of theme most models implement on their feeds as well as many restaurants, fashion brands, beauty brands, and wellness brands. Light tones make for a relaxing feel yet offer a sense of professionalism. In essence, Pastel and Pretty offers a feminine yet fierce look!

Block, bright backgrounds

Block, bright backgrounds is inspired by the colors of pop art and the early-mid 1980s. Those who choose this theme can expect their brand to be associated with color, personality, and fun!

With Block, bright backgrounds, brands post bold and bright backgrounds in most of their photos in order to evenly disperse colors around the grid. For other posts and imagery, brands should have at least one key bright color incorporated. This theme is best suited for energetic brands, young and fun brands, hospitality brands, etc.

Frame play

Think Rotten Louis Vuitton, Prada, Fendi, etc. Frame play Instagram themes mix different styles of frames and shapes that make for an alternative and interesting look. With Frame play, brands experiment with different variations of frames and scatter them throughout their feeds to achieve a distinct look.

This Instagram theme is best suited for fashion brands, brands with photography from a range of settings, and edgy brands.

Earthy color transitions

This Insta theme offers a consistent style of transitional content. Earthy color transitions groups colored focal points with neutral backgrounds that change throughout the theme, making for compelling aesthetics. Color transitions can be used to reflect new collections, seasons, and more.

Brands should make sure that the background for posts is consistent for at least three posts. Then, brands can guide the transition by integrating similar, yet new, color compositions. This Instagram theme is suitable for fashion brands, travel brands, and outdoorsy brands.

Content rows

For those brands that love repetition in their content, then this is the Insta theme for you! The Content rows theme really packs a punch on your feed, and can instantly distinguish your brand from the competition. In this theme, colors are usually kept consistent.

By keeping these consistent colors and posting three similar photos in a row, one can achieve the effect of this unique Instagram aesthetic. This Insta theme is best suited for magazine brands, leisure brands, creatives, etc.

Color pops

The Color pops Insta theme offers a distinct Instagram aesthetic that makes the most of the highly visual social media platform. Playing with color can have an incredibly impactful effect on Instagram.

Mixing black and white Instagram photos with subtle color pops (hence the name) helps to emphasize specific elements of posts without taking away from your Instagram aesthetic. Black and white Instagram themes can really make your brand stand out, but it has to be done right in order to work.

Basically, in every second post, brands will want to have a single pop of color on a plain background. Other posts will use black and white Instagram imagery with more distinctive solid black and white backgrounds. This Instagram aesthetic is best suited for informative brands and brands with a strong emphasis on shareable content.

Textured beauty

The Textured beauty Insta theme combines a variety of surfaces to give audiences a near three-dimensional experience. With this Instagram aesthetic, brands mix video and imagery with a range of textures. Depending on the particular brand or industry, textures may vary.

Examples of textures would be packaging, earth, animals, water, etc. This theme is best suited for swimwear brands, fashion brands, and beauty brands.

Modern and clean

The Modern and clean Insta theme has been around for a while now, but it is a hard one to perfect. This light, fresh, and elegant theme uses light colors in contrast to bright examples while mixing quotes, product photos, and human elements for a gorgeous Instagram aesthetic. This Instagram theme often works best for light color schemes and pastel. Essentially, brands will create branded graphics with bold backgrounds while avoiding patterns.

This is accomplished by ensuring that each photo has negative space around a single focal point. This theme is best suited for creative agencies, design brands, and branding agencies.

Movement

This Instagram aesthetic consists of bold imagery captured in motion. Hence: Movement. This Insta theme has a strong focus on the human aspect of Instagram, with each image inspired by dynamic and active content. This Insta theme is captured by curating a collection of imagery that captures people moving in action.

For every second image, brands should post content with corresponding aesthetic Instagram captions to add more flare. This theme is best suited for health brands, fitness brands, exercise brands, and wellbeing brands.

Sunset tones

The Sunset tones Instagram aesthetic takes the luxury of the Modern and clean Insta theme and adds in it some fun and light elements. In this aesthetic, fresh blues are used with earthy browns and fresh teal coloring. This theme expresses natural motifs, Autumn vibes, and a creative product focus.

This theme has a large focus on the curation of color and content. Brands should shoot for imagery with sunset tones for an effortlessly stunning look. This Instagram aesthetic is best suited for fashion brands, lifestyle brands, outdoorsy brands, and location-focused brands.

Golden minimalism

The Golden minimalism Insta theme embodies the warmth of summer and the shine of elegant jewels. With this Instagram aesthetic, your feed will encompass unique beauty, simplicity, and glamor all in one.

This Insta theme combines structured shapes and soft textures that are all brought together by highlights and color splashes of golden hues in imagery. Brands should ensure that each image has one focal point. In doing so, a minimal look is achieved.

It’s also a good idea to mix human elements with lifestyle posts and product showcases for the desired effect. This Insta theme is best suited for decor brands, homeware brands, jewelry brands, etc.

Considering Which Aesthetic Suits Your Brand

Before choosing an Instagram aesthetic, you’ll want to be sure that it suits your brand. Of this list, many of these Instagram themes are applicable to almost any brand in any industry. However, you’ll want to consider the aesthetic of your brand when choosing an Insta theme. You’ll want your brand to mesh perfectly with the theme of your choosing.

Ask yourself if the theme feels authentic to your brand, and if the theme makes sense for your existing visuals. Inspiration for your Instagram theme can be found anywhere you look!

Discover Your Favorite Instagram Themes!

Start looking!

Your options aren’t limited based on the contents of this article. Consider this article and its contents as a starting point for where you would like to take your Instagram feed. Consider what you currently have, and how your audience perceives you. A brand should never archive or delete content just because they are implementing a new aesthetic to their feed on Instagram.

This is why it’s so important to ask yourself if the theme makes sense for your existing visuals. That being said, check out some of your favorite brands on Instagram, and see what they’re doing!

By conducting some research and formulating a plan to create a glorious Instagram aesthetic, your brand will become more memorable. If you want to stand out, it all comes down to finding the perfect Insta theme or your brand!

Creating an instantly recognizable Instagram aesthetic that your audience can relate to and remember is key to directing traffic and guaranteeing success in the sales funnel process. Whatever your industry, be sure to choose Instagram theme ideas that speak to your brand, and your audience!

The ball is in your court. Run with it!

Do you want to learn more about selling on Instagram?

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About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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