For many people, shopping is a social experience — whether shopping with friends at a physical store, or sharing online purchases with friends through Facebook, Twitter, Instagram, or other social media. When customers can easily share and like your products and their activities with friends online, you’re not only building your company’s brand awareness, but you’re also improving your store’s ranking on search engines (Search Engine Optimization or SEO) on sites like Google to drive more visitors to your website. So, how do you take advantage of the benefits of social shares? Integrate a like button and other social plugins to your store. According to Facebook, websites that do this have seen a 300% increase in referral traffic.
Still not convinced? While there is debate over exactly how social signals factor into the algorithms of search engines like Google, there is growing evidence that indicate why sharing can have both a direct and indirect impact on your ranking.
Here’s a breakdown of why social shares improve a website’s ranking and help your online store grow:
- Exposure. Your products and business name get out to a much wider audience.
- Referrals. Friends empower friends, so when customers refer friends to your store and products, there’s a good chance that your link will get shared and directly help to improve your ranking.
- Followers. Shares will help increase your number of followers, leading to more visibility, returning traffic, and the building of a community.
- Trust. When your products are shared, the trust associated with your brand increases, which encourages more traffic to your store and, in turn, a higher ranking.
So, now you’re convinced? Great! Ecwid makes integrating social shares into your website incredibly simple. Make the most of these social media benefits with some of the innovative ways that Ecwid allows you to incorporate social shares into your site. As a small business owner, you can easily boost your search rankings by making it easy for your customers to share your products and their activity on your store through social media. What tools and techniques have you found to be effective for integrating social shares into your store?