How To Use Feedback to Sell Even MoreMay 5, 2016 by Lina Vashurina,
Want to be sure each and every customer for your eCommerce store is happy? Then you need to start collecting feedback. Unless you ask for your shoppers’ thoughts and feelings, you can easily miss out on this important customer data that can help drive sales and improve local SEO in the long run.
If you’re not sure how to use feedback to boost your conversions, you’re in luck. In this post, we’ll look at specific ways you can use it to transform your business into a
Use Testimonials As a Social Proof
Social proof is a psychological theory that suggests people conform to the actions of others based on the idea that their actions are correct. It’s the reason television shows use laugh tracks and why people will wait to be seated at a popular restaurant. The laugher cues what must be funny. The line indicates delicious,
In an eCommerce setting, social proof often comes in the form of testimonials, customer ratings, and product reviews. These indicators help inform shoppers by allowing them to see and study the general consensus.
It’s important to have elements of social proof scattered throughout your store, such as:
- Testimonials on your home page
- Product reviews on product pages
- Customer ratings (in shortened format, like a
5-starscale) on categorical pages
Emrok Tea has a great example of this tactic in action in their online store. When a shopper goes to browse through their tea selections, hovering over a specific tea brings up its star rating, as seen here:
The bottom line: Social proof allows shoppers see that other customers have had positive experiences with your brand and your products, and helps overcome their fears of uncertainty that keep them from making a purchase.
Spotting & Resolving Common Issues with Surveys
Another way feedback helps improve sales for your online store is to help you spot common product issues and to address customer concerns (before the relationship is ruined permanently.) The last thing you want is to be shipping out a defective product or to have an unhappy customer telling their network of connections how disappointed he or she is with their experience buying from you.
Plus, data tells us that it can cost 5x more to acquire a new customer over retaining a current
Surveys sent out through email are a great way for you to follow up with customers who made a purchase and to gather feedback. A few days after your customer’s item has arrived, send out a quick,
A few tools for creating and distributing online surveys include:
The bottom line: Feedback from surveys help you provide a consistently amazing experience for customers, who can then turn into evangelists for your brand.
Integrate Product Reviews In Your Store
Using Yotpo marketing tools, you can also help increase sales by easily integrating product reviews with your eCommerce store. In doing this, you let customers share their thoughts about the product as a form of social proof. Positive customer reviews help chip away at a buyer’s resistance to follow through and buy. Added bonus: Customers can indicate if the review was helpful, too.
Cozee Clothing uses Yotpo to showcase product reviews
The Yotpo integration is also helpful for spotting less than positive reviews, too. If you see an poor customer review, you can then get in touch with the buyer to resolve the issue. Code Curves had a relatively low review from one buyer, which is an indicator for the store to follow up with the buyer to make sure she is 100% happy.
The bottom line: Tools like Yotpo that let buyers share their feedback
Using the tips and tools we’ve discussed here, you can begin to let your online customers share that essential information you and other prospective customers need. Remember to give your shoppers a voice in the online shopping experience, as it can ultimately help drive sales.
Need more? Be sure to also check out other helpful apps and services for your Ecwid store that can make life easier and make sales a cinch.
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