How to Turn Your Ecwid Analytics Data Into Visual InfographicsNov 1, 2016 by Giedre Dubisevaite, Whatagraph
A business without the support of analytics data is a risky affair.
Knowing where your sales are coming from, identifying conversion rates across different devices and channels, getting to know your trending products — data like this helps you optimize, spot new opportunities and grow your Ecwid store.
The problem with good quality data is that it’s not easy to dig out and even more so
While the platform is super powerful and insightful, it can take months to master it, and after that, hours to filter out relevant data, create reports and analyze them. Your business does not have months, it needs to grow today.
This is where Whatagraph steps in.
Whatagraph is an online tool that scans analytics data from your Ecwid store, combines it, and automatically creates visual infographic reports.
You don’t have to spend time in Google Analytics, browsing through various tabs, — instead, you can generate a quick overview of your
In this post, we’ll take a look at how to connect your Ecwid to Whatagraph, what you can expect to get and why infographic reports are the way forward.
How to connect your Ecwid to Whatagraph
First of all, Whatagraph works with Google Analytics data to generate instant reports, so you need to make sure your Ecwid store is enabled for Google Analytics
Remember to enable the
Secondly, Whatagraph is an online tool, meaning you don’t have to go through any installation processes. All you have to do is head to whatagraph.com, sign up and add your Ecwid store to Whatagraph dashboard.
The steps are simple:
- Sign up with your Google or Facebook account
- Whatagraph generates a list of sites that are linked to your Google Analytics account
- Choose your Ecwid store from a list, and click continue. You can also sign in with a different account, in case your store’s analytics are linked to a different email address, and generate a new list of sites to add.
- All done! You’re all set up
–go to your dashboard and start generating reports straight away.
It’s important to note that Whatagraph can generate a few types of reports. To view your Ecwid’s
The report is generated instantly after you select reporting period in the dashboard, and the preview window shows up to your right. You can select to view report full screen, download a PDF or instantly share it with selected
Making sense of those metrics
It’s easy to track your orders and unfinished sales in your Ecwid’s control panel. To get more
Let’s have a look at the metrics and what value they can bring to your
Revenue and Transactions
This represents sales generated by your Ecwid store. Both numbers are compared to the previous period, so you always know when they are growing and at what rate. It’s also easy to see how revenue and number of transactions are changing over different days and which days are most profitable for your store.
Conversion rate shows you how many of your store visits result in sales. While revenue shows you how well you are doing in earning money, conversion rates show you how well your store/ website copy/ images are persuading people to buy.
Products by revenue
This is a list of best performing products in your store, in terms of revenue they generate. When you know what your golden horses are, you can start thinking of ways to get more value from your product pages and ideas for promotions.
Trending and descending products
Knowing what’s hot in your store, and what’s cooling down will help you in terms of planning your inventory more efficiently.
You can try promoting descending products to sell them out quicker. You can use trending products as a basis for your recommendations to increase the value of shopping cart.
This metric is also especially useful for the festive periods — simply by checking last year’s numbers will give you a better idea of what to expect this year.
Performance by device
Here transactions are shown by the type of device a person was using to buy your product.
Why is it important?
Knowing whether your visitors tend to convert to paying customers using the desktop, tablet or mobile will give you the knowledge on where to focus your sales activities, and which device requires more work in order to increase the conversion rates.
It’s extremely valuable information to know where your sales are coming from. Some of the sources might be known to you, but you might find new ones you never knew existed.
Looking at conversion rates from different sources, it is also easier to make decisions where to focus your marketing and advertising budget to get the best ROI.
Countries and Cities
Knowing the locations that bring you most sales and highest conversions can help you decide a lot of things: where to find your target audience, how to make your offer especially relevant to them (hey, maybe they are using different dialect?), which geography to target in your Facebook advertising, etc.
You save the time. No need to go through a number of Analytics tabs to find what you need — in less than 5s Whatagraph generates a visual
Visual data is more engaging and simpler to understand. Even for someone not accustomed to data terms, infographic overview will make sense. And it definitely is more fun than boring data sheets and graphs.
Data sharing becomes easy and automated. When there are important metrics to be shared, it’s simple to do that with instant report sharing from your dashboard.
Automate reporting analytics and save yourself another headache. Set up a number of email recipients to receive regular
Without knowing your revenue rates, you cannot predict your future growth and plan your budget. Similarly, without knowing where your sales are coming from, you might be missing out on an opportunity for new client acquisition channels. Data is important.
And when you have the chance to turn that data into infographics, save your time and resources, I say, take it.
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