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How to Turn Your Ecwid Analytics Data Into Visual Infographics
Posted Nov 1, 2016 by Giedre Dubisevaite, Whatagraph

How to Turn Your Ecwid Analytics Data Into Visual Infographics

A business without the support of analytics data is a risky affair.

Knowing where your sales are coming from, identifying conversion rates across different devices and channels, getting to know your trending products — data like this helps you optimize, spot new opportunities and grow your Ecwid store.

The problem with good quality data is that it’s not easy to dig out and even more so  to understand it. Especially when you use Google Analytics.

While the platform is super powerful and insightful, it can take months to master it, and after that, hours to filter out relevant data, create reports and analyze them. Your business does not have months, it needs to grow today.

This is where Whatagraph steps in.

Whatagraph is an online tool that scans analytics data from your Ecwid store, combines it, and automatically creates visual infographic reports.

You don’t have to spend time in Google Analytics, browsing through various tabs, — instead, you can generate a quick overview of your e-commerce performance within seconds, in one simple dashboard.

In this post, we’ll take a look at how to connect your Ecwid to Whatagraph, what you can expect to get and why infographic reports are the way forward.

How to connect your Ecwid to Whatagraph

First of all, Whatagraph works with Google Analytics data to generate instant reports, so you need to make sure your Ecwid store is enabled for Google Analytics e-commerce reporting. It’s very simple to do in your Ecwid control panel, by entering the ID of your GA account.

Ecwid control panel

Ecwid control panel

Remember to enable the “e-commerce tracking” feature, allowing Google Analytics to collect data about your Ecwid sales performance.

Secondly, Whatagraph is an online tool, meaning you don’t have to go through any installation processes. All you have to do is head to whatagraph.com, sign up and add your Ecwid store to Whatagraph dashboard.

The steps are simple:

  1. Sign up with your Google or Facebook account
  2. Whatagraph generates a list of sites that are linked to your Google Analytics account

Whatagraph ‘add sites’ page

Whatagraph “add sites” page

  1. Choose your Ecwid store from a list, and click “continue”. You can also sign in with a different account, in case your store’s analytics are linked to a different email address, and generate a new list of sites to add.
  2. All done! You’re all set up  go to your dashboard and start generating reports straight away.

It’s important to note that Whatagraph can generate a few types of reports. To view your Ecwid’s E-commerce report, click on the settings icon next to your Ecwid store name, select “E-commerce” in the “Report layout” box, and save.

Select site settings + select report layout

Select site settings

Select report layout

Select report layout

The report is generated instantly after you select reporting period in the dashboard, and the preview window shows up to your right. You can select to view report full screen, download a PDF or instantly share it with selected e-mail accounts.

Dashboard with generated e-commerce report preview

Dashboard with generated e-commerce report preview

Making sense of those metrics

It’s easy to track your orders and unfinished sales in your Ecwid’s control panel. To get more e-commerce data, you need to either jump into Google Analytics reporting, or you can generate an instant report with Whatagraph — it has all the data that you need to know.

A snippet of e-commerce report

A snippet of e-commerce report

Let’s have a look at the metrics and what value they can bring to your E-commerce business.

Revenue and Transactions

This represents sales generated by your Ecwid store. Both numbers are compared to the previous period, so you always know when they are growing and at what rate. It’s also easy to see how revenue and number of transactions are changing over different days and which days are most profitable for your store.

Conversion rate

Conversion rate shows you how many of your store visits result in sales. While revenue shows you how well you are doing in earning money, conversion rates show you how well your store/ website copy/ images are persuading people to buy.

Products by revenue

This is a list of best performing products in your store, in terms of revenue they generate. When you know what your golden horses are, you can start thinking of ways to get more value from your product pages and ideas for promotions.

Trending and descending products

Knowing what’s hot in your store, and what’s cooling down will help you in terms of planning your inventory more efficiently.

You can try promoting descending products to sell them out quicker. You can use trending products as a basis for your recommendations to increase the value of shopping cart.

This metric is also especially useful for the festive periods — simply by checking last year’s numbers will give you a better idea of what to expect this year.

Performance by device

Here transactions are shown by the type of device a person was using to buy your product.

Why is it important?

Knowing whether your visitors tend to convert to paying customers using the desktop, tablet or mobile will give you the knowledge on where to focus your sales activities, and which device requires more work in order to increase the conversion rates.

Revenue sources

It’s extremely valuable information to know where your sales are coming from. Some of the sources might be known to you, but you might find new ones you never knew existed.

Looking at conversion rates from different sources, it is also easier to make decisions where to focus your marketing and advertising budget to get the best ROI.

Countries and Cities

Knowing the locations that bring you most sales and highest conversions can help you decide a lot of things: where to find your target audience, how to make your offer especially relevant to them (hey, maybe they are using different dialect?), which geography to target in your Facebook advertising, etc.

Why Whatagraph?

You save the time. No need to go through a number of Analytics tabs to find what you need — in less than 5s Whatagraph generates a visual E-commerce report that has all you need to overview the performance in one place.

Visual data is more engaging and simpler to understand. Even for someone not accustomed to data terms, infographic overview will make sense. And it definitely is more fun than boring data sheets and graphs.

Data sharing becomes easy and automated. When there are important metrics to be shared, it’s simple to do that with instant report sharing from your dashboard.

Automate reporting analytics and save yourself another headache. Set up a number of email recipients to receive regular e-commerce reports to make sure that everyone is up to date with the latest data.

Summing up

Without knowing your revenue rates, you cannot predict your future growth and plan your budget. Similarly, without knowing where your sales are coming from, you might be missing out on an opportunity for new client acquisition channels. Data is important.

And when you have the chance to turn that data into infographics, save your time and resources, I say, take it.

About the author
Giedre is a marketing manager at Whatagraph and works with engaging the clients and letting the world know about Whatagraph. When she's not doing marketing stuff, she can be found with a book on her lap, cooking up a storm in the kitchen or exploring the great outdoors with her 4 year old son.