🚀 Ignite your growth: Discover 30+ new tools to get ahead in our new Ecwid Igniter. Learn more →
Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

How to Start a Jewelry Business from Scratch

8 min read

Like any business, a jewelry business in its earliest stages poses many obstacles for entrepreneurs. Luckily, given that we live in the age of technology and information, starting a jewelry business has never been easier.

However, there are many key steps to consider prior to starting your own jewelry business. If you’re wondering how to start a jewelry business, it ultimately comes down to some key steps.

So, get excited! It’s not every day you start your own business!

Let’s dive right in.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

Develop a Business Strategy

Crafting a business strategy is integral to success.

The jewelry market is considerably crowded, so it’s important to develop a business strategy that guarantees success when planning how to start a jewelry business online.

Make a roadmap

A business plan is a comprehensive document that outlines and highlights exactly what your hopes are for your business and how to achieve your goals. Goal-setting is incredibly important if you want your business to not only succeed, but to thrive as well.

Your business plan or “roadmap” should also include a time-sensitive, actionable plan for reaching your goals in a step-by-step fashion. You’ll want to be sure to emphasize your vision for your jewelry business, while also determining the kind of jewelry you will sell, your target demographic/market, pricing/cost structure, and much more.

You can start by downloading a business plan outline online, to make the process easier.

Determine what makes you different

When thinking about how to start a jewelry business as a teenager, college student, or adult, you’ll want to determine what makes your brand different and emphasize it.

Understanding what makes your product stand out as opposed to others is the first crucial step toward determining your selling points. If you already have a collection of jewelry, or have rough drafts of what you’d like to make, scan it all over and examine it to see if any trends or patterns emerge.

Your own personal vision for your business, morals, ethics, or beliefs will also help paint a clear picture of what your business stands for. Determine what makes you unique, incorporate it, and make those things selling points!

Create Your Brand

After creating your business plan and determining what makes your brand unique, it’s time to bring your vision to life! Creating your brand is the most exciting part of starting your own jewelry business, so have some fun!

Choose a name for your business

It’s time to get creative!

How to start a jewelry business is as simple as choosing a name once you’ve made your business strategy. It’s also one of the most exciting parts of the process! The name of your jewelry business is most likely going to be the first thing that consumers and potential customers hear, so you’ll want to be sure that it’s not only catchy, but encompasses what makes your jewelry business unique.

You’ll also want to make sure that the name is easily distinguishable and memorable. You should consider choosing a name that relates to common industry terms so that your customers will know the kinds of materials and jewels you are selling and how they’re produced.

Ultimately, there is a lot of consideration involved when choosing the perfect name for your business.

Craft a logo for your business

You want your logo to speak volumes about your vision and the values of your brand. Creating an effective and memorable logo can help make a huge first impression on customers.

When designing your logo, remember to keep the distinctiveness of your brand and your target market at the forefront of your decisions. The best way to go about this is to make a list of everything that you want your logo to communicate about your jewelry business, plus the aesthetic requirements that you have in mind.

Build a Financial Model

Understanding and managing the finances of a business is essentially the business itself. You’ll want to estimate all of your costs and compare them to expected sales in order to determine if your business is realistic and can create a profit. Be sure to include overhead costs, costs of supplies, and potential sales in this process. In order to make this process easier and less daunting, determine your pricing and potential customers beforehand.

Determine pricing

Determining how much it costs to create or purchase your jewelry.

Do the math based on how much you will sell it for. This will determine whether or not your business is going to be profitable. Adding the price of materials, the time it took to produce the piece (based on hourly market rate), the cost of packaging, and accounting for taxes will help paint a clear picture of how to price your product to fetch a profit.

Determine potential customers

Last but not least, this is probably the easiest place to start when building a financial model for a jewelry business. By going to craft fairs, browsing social media, or reaching out to other merchants in the industry, one can better determine how they will entice consumers.

Doing your due diligence will allow you to figure out which audience you should be targeting, how to sell to them, and how to engage with them to create sales. Painting a clear picture of how you will sell your product is crucial when building a solid financial model.

Consider the Origins of Your Jewelry

If your jewelry is handmade, you may have been wondering how to start a handmade jewelry business.

If your jewelry is bought from manufacturers and is more high-end, you may have wondered how to start a gold jewelry business or how to start a diamond jewelry business.

Regardless, the steps to getting there are the same as mentioned in this article. However, depending on what kind of jewelry you’re selling, it should have an effect on your business/marketing strategy, what audiences you target, and how you build your financial model. Following the three aforementioned steps when starting a jewelry business is essentially all that matters.

However, the kind of jewelry you sell should have a major impact on what makes your business unique, and thus how you craft your brand!

Want to Start a Jewelry Business?

Essentially, this part is step five: creating a website for your business.

Your website will serve as the public-facing display of your brand, so be sure it speaks to you! Be sure to include images of your work on your website, as well as contact information and details regarding how to purchase. Luckily, there is a simplified way to get the ball rolling prior to this step. With Ecwid, you can start your own jewelry business for free with the added benefits of having your product marketed for you, 24/7 customer service, a transaction method for purchases, and much more!

Get started for free now!

Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.