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Selling Phone Accessories: How to Start a Cell Phone Accessory Business Online

9 min read

Cell Phones have become an essential part of our lives. They’re something we as a society use every day. You may even be reading this article on your phone right now. As such, many people like to buy mobile phone accessories to add a sense of personality to their cell phones.

These come in all sorts of shapes and sizes with various features and uses. In addition, you can sell cell phone accessories on various platforms and implement numerous strategies to market your brand and build a cell phone accessories business that earns money.

If you would like to know more about how to sell cell phone accessories online, check out the rest of the article below.

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How to Start a Cell Phone Accessory Business: Develop a Brand and Know Your Audience

The first thing you need to do when starting a cell phone accessory business is to figure out your customer base, work on a business plan, and develop ideas on branding.

Figure out what your customers are looking for and identify gaps in the market with your own research. Look at the popular product listings on online marketplaces or use Google Trends to find popular keywords.

Starting a cell phone accessories business online requires identifying your customer base and finding a product that will be of interest to them. For example, print-on-demand phone cases, iPhone accessories, earbuds, charms, headphones, portable chargers, or Bluetooth speakers.

Then, target a niche and tailor your product to that niche. Figure out what you are going to sell (more on that in a moment) and how you are going to sell it. Use this time to come up with a pricing strategy and identify your strengths and weaknesses as a cell phone accessory seller.

You’ll also want to think about branding. Create a logo (or hire a freelancer to create one for you) and establish a tone of voice and color scheme that people will associate with your company. The stronger your branding, the more chance you have of earning repeat custom.

What Cell Phone Accessories Should You Sell Online?

There are various mobile phone accessories you can sell online. Some of the most popular items include:

  • Print-on-demand phone cases
  • iPhone accessories
  • Earbuds
  • Headphones
  • Portable chargers
  • Bluetooth speakers
  • Charms

Some of these items are purely aesthetic, such as charms. However, some offer solutions to problems cell phone users experience daily, such as phone cases and portable charges. If you are selling these types of products, you’ll want to ensure quality, as this will improve trust in your brand and earn repeat custom. As such, you should figure out where you are going to source these accessories or if you’ll be making them yourself. This leads us to sourcing a manufacturer.

Find a Manufacturer for Your Mobile Phone Accessories

There are many places you can source cell phone accessories and acquire inventory.

Firstly, you can use a print-on-demand service like Printful. These services can be integrated with an e-commerce platform like Ecwid to provide a straightforward fulfillment service that gets your accessories out to your customers and handles customer support. All you need to do is handle sales.

Alternatively, you could dropship pre-existing mobile phone accessories. Dropshipping companies provide all your stock and handle customer service, shipping, etc. Like print-on-demand, you’ll only need to take care of marketing.

You may also want to source a manufacturer who can make your own designs if this is the direction you want to take your business. Many manufacturers can help you make your designs in bulk. You can also ask for samples beforehand to assess quality. In some cases, you may be able to find a local manufacturer who can handle your supply, which gives you greater control over quality control and sorting any issues that may arise.

Where You Can Sell Cell Phone Accessories

If you are selling your cell phone accessories online, there are numerous places you can do so.

Firstly, if you are making handmade accessories like charms, you can use an online marketplace like Etsy. You’ll have access to a ready-made stream of visitors and an established platform that is user-friendly and pairs you with people who search specifically for cell phone accessories.

eBay is another fantastic option for businesses that want to sell old phone cases and other cell phone accessories. If you are selling second-hand goods, you can buy and sell through eBay to earn a profit. Alternatively, you can sell your own cell phone accessories via eBay, taking care of the packing and shipping yourself. eBay is a massive platform with millions of visitors every month. If you want to reach a wide range of customers, establishing a presence on a huge online marketplace is a good way to do it. You can also consider becoming a seller on Amazon.

You could also go cheap and set up a Facebook business instead. Create a page and sell directly to your followers, or sell your items through Facebook’s online marketplace to local people. This is perfect if you want to save money, sell locally, and deal with customers directly. If you decide to create an online store or use a platform like Etsy, you can link your e-commerce store to your profile.

Alternatively, you can choose an online ecommerce builder like Ecwid, where you build your online store and manage it from an easy-to-use control panel. You’ll be able to integrate various features to make your shop more accessible to visitors, improve the customer experience, boost sales, and grow your business.

Market Your Business Accordingly

Once you know how you’re going to source your products and where you are going to sell them, you’ll need to figure out a marketing strategy. There are many techniques you can use to put more eyes on your cell phone accessories. These include:

  • Search engine marketing: Search engine marketing will increase brand awareness and pair you with people who are searching for your type of cell phone accessories. You can develop an SEO strategy (utilizing keywords and solid online content) or pay to
  • Facebook advertising: If you want to target specific demographics, Facebook ads let you pay for ads that are intended specifically for certain potential customers. Choose to advertise based on location, age, similar interests, etc.
  • Instagram marketing: Instagram is a massive platform with high visual appeal. If you have colorful designs and want to show them off, paid Instagram marketing is the way forward.
  • Influencer marketing: Influencer marketing is another good way to get your items in the public eye. Use the influence of YouTubers, Instagrammers, and other online personalities to reach a new audience and get your phone accessory designs out there.

Final Thoughts

We hope this article has given you some handy information on how to sell cell phone accessories online. Creating an online store can be stressful if you don’t know what you are doing, but Ecwid is here to help you get set up and grow your cell phone accessories business.

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About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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