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Sell Health and Beauty Products Online

How to Sell Health and Beauty Products Online

21 min read

Everyone wants to look their best on those nights out. From fancy dinners, to seeing a movie, to taking a walk through the mall, and even just a casual get together with friends, a bit of cosmetic help can go a long way. You’ll feel comfortable and confident about your appearance for the night.

With a wide array of beauty products out there, there is always a new and great cosmetic waiting right around the corner. Maybe one will help you feel great on the next outing. If you’re reading this article, however, you are probably looking at things from the other side of the mirror and want to be the one providing cosmetic solutions. So, if you’re looking to sell health and sell beauty products, you’re in the right place.

There is a lot of preparation needed before you can sell beauty products online. With the state of modern commerce, opting to go completely online will be your best bet. Things such as developing a fan base, having an easy way to ship and export goods, and flaunting your products are necessary. Use social media to show off cosmetic skills and find customers. Let’s take a step out from under the vanity lights and dig into what it takes to sell health products and sell beauty products online.

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A Solid Foundation

The cosmetic world is a challenging market to get into, as it has some of the lowest customer loyalty of any market out there. We know. We’re really selling it. It is still something to take into consideration when learning how to sell beauty products online.

The cosmetic world is filled with thousands of different products that are in a constant state of flux. That favorite eye cream that you used last month might have been replaced by something new from the same company. This hesitancy may spur you to jump ship and try something from someone else. That face serum that you’ve been using for years all of a sudden is no longer working the same way it has been, perhaps from a change of diet or even lifestyle, and now it’s time to search for the next change of roster for your nighttime ritual. Maybe something unexpected happened, like your favorite body scrub not being compatible with a tub. Maybe new plumbing in a new home requires something a little lighter and less abrasive lest you stain your vanity.

While that last one could be a stretch, there are a lot of factors that go into an individual’s skin care routine. Each of these things are to be taken into consideration when learning how to sell beauty products online.

The Right Formula

So with all of these things going into play, what can be done to try and alleviate the pressures of a constantly changing cosmetic market? The first thing to do is to know where you fit into the overall market. The saying, “A jack of all trades is a master of none, but oftentimes better than a master of one,” comes to mind. Having the most effective approach when learning how to sell beauty products online requires a bit of nuance and understanding. It is good to know your overall niche in the cosmetic market. There are a lot of different genres that go into cosmetics, and many subsects of the overall healthy and beauty products communities take some understanding.

Perhaps your products have a more holistic approach, such as Aveda or True Botanicals, which would make you want to focus your advertising efforts on people with a similar aesthetic. Look to yoga practitioners or nature lovers. Maybe you cater more to a darker aesthetic with things from Kat Von D. or Urban Decay, which would lead you into cohorts with a larger goth crowd. Lastly, there is the general realm of products, such as those from LUSH, Nix, Burt’s Bees, or Neutrogena, which don’t necessarily have a fixed aesthetic and have items for everyone to love.

After you know where you fit into the overall market and find your target audience, it will be easier to know where to focus your efforts.

There is the last part of the saying, though: “…but oftentimes better than a master of one.” Always be open to a new opportunity. Nothing hurts customer retention more than feeling excluded or like you can’t get the assistance you’re looking for. If you don’t feel like you fit into a certain crowd, not contacting this market can be to your detriment. Being open and friendly with all who come your way will make the difference between a fair-weather clientele and loyal customer base. Sometimes people will get to a point where they aren’t staying with the product, but instead are staying for you.

If You’ve Got It, Flaunt it

Outside of good customer relations, those who sell health and sell beauty products online need a good social media presence. Work with an inviting ecommerce site, such as ECWID, or an already established site such as Etsy or eBay. This will guarantee that your customers always have a place to go to view and purchase your wares, as well as communicate with the product provider. Social media accounts such as Facebook, Instagram, Twitter, and TikTok will make it easy to constantly keep your fanbase updated with new products coming down the line, or even have the inside scoop into what goes into everything that you’re selling.

Lastly, always remember to flaunt what you have when you have something to flaunt. All of those makeup tutorials go a lot farther than simply teaching a skill to a newcomer. They also help you back your products up by showing that you know what you’re using and how to use it effectively. Nothing sells more than knowing your salesperson is an expert in their product’s use. So, put your best lash forward and don’t be afraid to put yourself out there. Let Ecwid take some of the ecommerce tasks off your shoulders.

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About the author

Svetlana is a content manager at Ecwid. Likes yoga, coffee and plant foods. She breeds dogs and grows a garden.

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