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Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.


How to Sell Hats Online

8 min read

Wanting to sell hats online can be a great way for anyone in the hat-making business to really take their craft to the next level. Internet shopping has taken the main stage as the primary platform for almost all commerce in the modern-day, and can connect thousands to millions of people from all across that world in ways that could have never been possible only a few decades ago. This has given way to what is specifically known as ecommerce.

A hat maker’s best friend, if they’re interested in trying to sell hats online, will be ecommerce. Why? It will grant a greater degree of control and marketing potential than relying on IRL interactions could provide alone. Whether someone is trying to sell custom hats, sell bucket hats, sell fitted hats, sell stetson hats, to any kind of hat imaginable, there will always be a space in the larger hat-selling ecommerce community. Let’s take a look at a few things that are necessary for anyone who wants to sell hats online successfully.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
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Market Value

The first thing to understand when trying to sell hats online is to know your market. Determine your target market before going into ecommerce as your primary mode of buying and selling hats. This will make it easier to know where to focus your efforts. Knowing your target market will allow you to know where to advertise and where you are going to get the most traction, depending on the kind of hats that you want to sell.

Trying to sell bucket hats? Perhaps you’ll be drawn to certain types of music crowds, as this style of hat is often found amongst people who are into the same genres of music. Trying to sell fitted hats? You might find yourself focusing your marketing on sports fans and, oddly enough, people who are also interested in the custom shoe market; the perfect hat and shoe combo can often make the outfit. Looking to sell stetson hats? Then you’ll most likely find yourself focusing your advertising in crowds with a more Western emphasis, perhaps to cowboys, farmhands, or even to just those who love Country music as a whole. Even if you decide to sell custom hats online, there are communities specifically devoted to custom requests, offering helpful tips and tricks to consistently make quality content.

Whatever the niche you find yourself in when trying to sell hats online, understanding what part of the market you fall into will make the initial stages of your online business transition much easier. So get your thinking cap on, and understand where you fit in.

Custom Fitted

The next important step when trying to sell hats online is going to set up your own online website. Having a functioning online ecommerce site is key to making sure that your customers always have a reliable way to view your inventory (and make purchases). It’s easier than ever to start your own website with the plethora of content management systems, or CMSs for short, that the online world has to offer. CMSs allow you to have all the tools necessary to make the perfect custom site. Once you do so, you can easily sell hats online.

CMSs come with packages, toolkits, and all of the necessary widgets you need. Help your online store capture the essence of whichever online hat market niche you find yourself in. Find tools for forms, hierarchical menu layouts, extensions to make purchases and fill in custom requests, or even just plenty of templates to get you started to display those perfect hat photos. The sky’s the limit when you work with the right CMS company.

If selling on websites like eBay, Etsy, or Shopify isn’t for you, consider Ecwid’s ecommerce management tools to help you build a successful online store. They eliminate the need for extensive customization and allow you to get your online business started without any delays.


You can open an online store where you will only sell hats. Or you can add hats to other clothes, as did

Hatters Gonna Hat

Another important step when trying to sell hats online is to have a broad and consistent social media presence presence. No, we don’t mean broad as in broad-brimmed hats. We’re talking about covering all possible markets. From Facebook to Instagram, Twitter, and even the now popular TikTok, maintain an active presence on a variety of platforms. This is a fun and engaging way for potential customers to see your wares and know what your business is about. With social media, you can easily bridge the gap between you and the next big sale.

You can even give fans the opportunity to see what goes into the creative process. Nothing helps with customer retention more than making them feel like they are involved in some way. Let them see what happens behind the scenes! This is a more immersive and personal approach when trying to sell hats online. This can be scary for a lot of people, of course. There are always going to be haters and people wanting to make jokes at the expense of others. Not all are going to come equipped with great hat puns either. As it goes, it’s key to not lose your hat. The true fans are waiting out there for you, and the rest will filter themselves out over time.

More about promotion in social networks:

The Brim of Success

All the tools necessary to effectively sell hats online are just a click away. Whether it’s trying to sell custom hats, sell bucket hats, sell fitted hats, sell stetson hats, or any kind of hat for that matter, there is a community waiting for you with open arms. These customers want to see what you have to offer and may even purchase your wares, too! Learn which markets to focus on, build a website that’s easy to navigate and sells your image, and maintain all of those social media accounts.

It is certainly possible to achieve the online store of your dreams. All it takes beyond that is a bit of patience, plus a seasoned ecommerce service like Ecwid. So hats-off to you as you start your journey in the world of the online hat market.

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About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

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