🚀 Ignite your growth: Discover 30+ new tools to get ahead in our new Ecwid Igniter. Learn more →
Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

Print-on-Demand Explained How to Sell Custom T-shirts, Accessories, or Merch

How To Sell Handbags Online

10 min read

Are you passionate about clothing accessories? Do you have an entrepreneurial mind that you can turn to the fashion industry? If so, you may want to consider selling handbags online. According to a recent report, the handbags and purse market is worth over $50 billion, and industry experts expect the market to grow by 5.35% every year until 2026.

While the best-selling handbag brands are making lots of profit, there is plenty of room for dedicated businesspeople to create their own handbag brands, especially if you can find an untapped market.

We’ve put together this handy article to help you sell handbags online. We’ll be covering a variety of topics. These include:

  • Identifying your niche
  • Sourcing or designing your handbags
  • Creating your brand
  • Figuring out the best place to sell handbags online
  • Producing quality content for your listings
  • Marketing your handbags and finding new customers

If you’d like to know more about starting out in the handbag industry, read on for more information.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

Identify Your Niche

Handbags are available in all sorts of shapes and sizes. We recommend specializing in a specific handbag type rather than trying to sell all of them. For example, you should consider:

  • Practical handbags for everyday use
  • Designer handbags for women
  • Vegan handbags for environmentally-conscious consumers

Conduct a thorough marketplace analysis to see what handbags are trending on the likes of Amazon and eBay. Alternatively, you can use keyword research (KeywordTool and UberSuggest) or Google Trends to analyze what people are searching for and the overall consumer patterns in the handbag industry. In short, understand the demand and cater to your business accordingly.

Conduct a thorough marketplace analysis to see what handbags are trending on the likes of Amazon and eBay. Alternatively, you can use keyword research (KeywordTool and UberSuggest) or Google Trends to analyze what people are searching for and the overall consumer patterns in the handbag industry. In short, understand the demand and cater to your business accordingly.


For example, the EUNOIA online store sells bags that are hand painted by artisans from India

Source Or Create Your Handbags

Once you know the type of handbags you want to sell, consider how you are going to source your handbags.

Often, a retailer will buy its supply from a manufacturer or wholesale supplier. You can find suppliers through directories like Alibaba or Kompass. Consider a supplier’s seller rating and read reviews; also request samples if possible. Then, think about whether you have the space to store your handbags. Remember, warehouses cost money, and your inventory could quickly take up the space in your house.

If you are looking to avoid an initial wholesale investment, try dropshipping as an alternative. Dropshipping retailers create an online store and sell their handbags without purchasing their stock ahead of time. Once you make a sale, the supplier will ship the handbags to the customer and you’ll make a commission. Dropshipping is a good option for companies who want to avoid money and grow the business from the ground up. However, you have less control of product quality. Try Oberlo or Saleoo to find suitable dropshippers.

If you are creative, you may want to design your own handbags. Use print-on-demand services like Printful to put your designs on a handbag. Print-on-demand services also let white-label handbags with your creative designs.

Create Your Brand

Branding is crucial if you want to stick in people’s minds, especially in the fashion industry. The more popular your brand, the more you can grow your business. Come up with a catchy name and design a visually-appealing logo (or hire a freelance graphic designer to create a logo for you). Consider your brand’s color scheme and font, then use them both for your website, social media, and other types of marketing. Also, consider your tone and voice when writing copy, you want this to be consistent with your personality and business ethos.

Figure Out Where You Are Going To Sell Your Handbags

Before your handbag business can take off, you need to figure out where you’ll sell your products online.

Social platforms are an inexpensive way to get started. You can use Facebook Marketplace to reach a wide demographic, and even use Facebook’s advertising features to create an ad campaign that targets specific groups of people who are buying your particular items — we told you market research would come in handy! However, you’ll have to move on to other platforms once your business reaches a certain level.

Online marketplaces are a more legitimate way to sell handbags. Register as a seller with the likes of Amazon, Etsy, or eBay. Take advantage of their selling tools and large customer base, but be prepared to pay a handsome commission for those benefits.

Alternatively, you can create an online store. This is where Ecwid can help. When you have your own e-commerce website, you have total control over your branding and profits, allowing you to create a business that is quintessentially you. If you build your e-commerce site with Ecwid you can control all your online business needs from an easy-to-use control panel — zero experience required.

Sure, you’ll have to work hard to build your customer base, but an attractive online store looks much more impressive than a simple Facebook page alone.

Make Your Handbags Look Fabulous (Digitally Speaking)

Wherever you choose to sell your handbags, make sure your content is professional and appealing.

Firstly, you need stunning product photos. Invest in a freelance photographer if you do not have the skills to take a perfect photo yourself. When customers are shopping online, they can only judge what they can see. So, product photos are crucially important. Make sure the bag is well-lit and in focus. Take several photos from different angles, so customers know exactly what they are buying. Also, make sure the background is free from clutter. Use a white screen for a simple yet professional look, ensuring your product is front and center.

Product descriptions are just as important as product photos. Customers can look at the product on the screen, but your copywriting skills are going to lock in that sale. Accurately describe your product and convey it in a way that appeals to your customers. Include as many details as possible. This may include specifications, features, benefits, and FAQS. If you are unsure how to write product descriptions, hire a freelance writer.

Market Your Handbags Properly

Once you have created your website, identified a niche, and developed your brand thoroughly, you are ready to go forth into the world and sell your handbags to your target customer base.

In our opinion, digital marketing is the easiest way to market your handbag and reach a huge number of potential customers. Social media platforms favoring visual content (like Facebook, Instagram, or Pinterest) are a fantastic way to get eyes on your product.

As aforementioned, you can create Facebook ads that target specific demographics, which Facebook will run for a predetermined amount of time for a specified price. Instagram influencers will promote your handbag to their followers, but you can expect to pay a large sum for the top influencers to advertise your products. However, if you are targeting a younger demographic, Instagram is one of the best tools for making sure they see your items.

In addition, you can also create quality content for your website, utilizing keywords, to rise through the ranks of Google organically. This will ensure your website is at the top of the page when people search for your types of handbags online. Consider paying for Google Ads if you want an easier way to reach the front page of Google, but prepare for fewer page views than if you got there organically — people are less likely to click on advertised links.

Try Ecwid Today

So, if you are serious about starting a handbag business, whether you want to sell custom handbags or purchase your stock from wholesalers, contact Ecwid today and take your first towards a burgeoning online business.

Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.