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How to Sell Dresses Online

8 min read

Are you itching to make some money by selling dresses online? Maybe you’ve been interested in this for a while, or perhaps you woke up one morning and decided it’s something you want to pursue. Either way, educating yourself is the best way to maximize your earning potential.

Today, we’re talking all about how to sell dresses online. Let’s jump right in!

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
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Selling Dresses Online: Items to Sell

It might seem like a no-brainer, but you’d be surprised how difficult it can be to choose the right dresses to sell online. That’s because every move you make is a stepping stone toward creating your brand.

Sell new dresses

Selling new dresses is a fun and exciting way to make some money online. You’ll have the opportunity to choose all your favorite offerings and to build a beautiful line of fashion pieces to offer to the world. You’ll also get to work with vendors and suppliers who can help make your vision come to life.

There are so many different styles of new dresses out there. Will you choose to stick to one style and be the shop with the biggest selection of prints and colors? Or will you offer an eclectic range of options so anyone can find something they love? Ultimately, the decision is yours, but invest time in making the right one.

Sell old dresses

Selling old dresses is a great way to make money online with very little startup costs.

One of the most popular ways to source old dresses is at thrift stores. The great thing about this is you can score some seriously good deals. However, it can be a lot of work sifting through hundreds of dresses before you find the right one. Still, if you’re a fan of shopping and don’t mind putting in a little work, there’s definitely money to be made here.

If your closet is in need of a cleanout, why not sell your dresses online? Donating them to a friend or trashing them is certainly an option, but not one that will line your pockets. Why not make a little money back for the clothes you’re not wearing anymore?

Tips to Help Sell Dresses Online

Selling dresses online is a great way to make money. But there’s much more that goes into it than posting a dress and making a sale. If you want to run a sustainable business, you’ll need to mind the details to keep your business afloat.

Don’t worry — we know just about everything there is to know about selling online. Here are some quick tips for making selling dresses online a breeze:

Perform quality checks

Perhaps the single most important part of selling dresses online is making sure you have quality products. Whether you choose to sell new or old clothing, you need a quality check process to ensure the dresses meet your standards.

If you choose to sell used clothing, you’ll need to take extra special care. Even small imperfections like light stains and tiny holes can ruin your shop’s reputation. If there are any flaws in the item, make sure to call that out in the description so your customers know what they’re getting.

While it’s less common to find imperfections in new dresses, it’s not as rare as you might think. It’s always a good idea to check stitches for any imperfections and to make sure no workmanship flaws exist, such as bunched-up fabric or uneven cuts.

Take high-quality photos

Owning an online store means your pictures and description are the only tools your customer has to make a decision. That means that you need to be as detailed as possible when it comes to these two items if you want to give your customer the best experience.

Take high-quality pictures in good lighting for the best results. Getting plenty of different angles can give your customers the best impression of the dress. High-quality pictures also equate to higher sales, since it builds the customer’s confidence in your brand. Score!

Prioritize customer satisfaction

The truth is, no matter how hard you try, things will still go wrong. The way you choose to handle it matters. Prioritizing customer satisfaction is the best rule of thumb for running a successful shop. Create policies that benefit the customer and always put them first — it’s the key to success!

Get creative with advertising

You’ll need to build a base of clients before you start making profits on your store. But how do you bring them in? The answer is simple: advertising. The easiest way to do this is to go where your ideal client hangs out.

Social media is one of the easiest places to advertise. Many of these platforms will allow you to pay to place ads, but that’s not the only way to reach your client base. You can also create groups, run a giveaway, or ask your friends to tell their friends.

Where to Sell Dresses Online

Now that you have all the basics, it’s time to get to the fun part: making money selling dresses online. There are many platforms you can use, and each one has its pros and cons.

Here is a quick rundown of some of our favorite options:

Facebook Marketplace

The Facebook Marketplace is a user-friendly, well-built platform to sell dresses online. Think about it  how many people do you know who don’t have a Facebook. We’re guessing not too many unless you count your grandma. That means you have access to a huge audience. However, there are fees for selling on this platform that slightly reduce your ability to make a profit.


Thredup is an online consignment shop that’s perfect for selling used dresses online. Your listings show up in individual searches, so if you’re selling thrifted clothes or closet cleanouts, it’s less important for your shop to have a cohesive look on this platform.


Ecwid is the easiest way to sell dresses online. You can sell across all of your social media accounts and you can get started for free! Tap into fanatical support and start making money selling online today!

Do you want to learn more about selling dresses online?

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About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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