“Look! We’re Learning!”: How to Sell Digital Goods for HomeschoolingSep 21, 2017 by Kristen Pinkman, Ecwid Team
Is it even possible to run a business and homeschool four kids at the same time?
Selena Robinson found a surprisingly smooth way: she creates digital educational materials to homeschool her kids and sells those resources on her website.
Look! We’re Learning! started as a personal blog where Selena shared tips for homeschooling kids with ADHD (Attention Deficit Hyperactivity Disorder).
She learned the ins and outs of how to do it best after her daughter was diagnosed with ADHD. Upon beginning treatment, Selena realized that both she and her husband, as well as two of their sons, had attention issues as well. Selena shared on her blog:
That was easily one of the biggest Aha! moments of my life. I remember looking back on my many (and varied) careers and thinking, That’s why I do something for two years and then quit!
Selena didn’t take her blog seriously as a business until several years later, when she got a chance to meet several successful homeschooling bloggers that motivated her to develop her blog into an actual business.
If you have ever thought of starting a business like that, this post can be your motivational
Selena was home schooled herself, which resulted in her early and successful graduation. However, she admits having hard times during her education: I knew that if I ever got the chance to homeschool my children, I’d do things differently.
So she did — when they were expecting their first child, Selena and her husband Jay decided to homeschool their children.
US Homeschooling facts:
— There are now more than two million children being homeschooled.
— Homeschooling is legal in all 50 states and in many foreign countries.
— In almost all areas of the country, parents do not need an education degree to homeschool.
Homeschooling gives parents more flexibility in teaching their children, especially if the children have special learning needs. It’s also a wonderful way to share more time together as a family, Selena highlighted.
From her experience, the biggest challenges of homeschooling are usually related to time and planning. When kids have special needs, adapting to their way of learning can be difficult. If you have several children, it can be tough to structure the learning day.
I don’t think that homeschooling is good for everyone. It definitely takes good planning, consistency, and
It takes so much courage to be responsible for your kid’s knowledge and skills. Not only does Selena make them stick to local educational standards and regulations. The mother of four has managed to take control of ADHD.
Attention Deficit Hyperactivity Disorder (ADHD) is a condition with symptoms such as inattentiveness, impulsivity, and hyperactivity. The symptoms differ from person to person. Both children and adults can have ADHD, but the symptoms always begin in childhood. Adults with ADHD may have trouble managing time, being organized, setting goals, and holding down a job. Many reports estimate that anywhere from 5% to 8% of
school-agedkids have the disorder.
ADHD symptoms can pose real problems when it’s time to cover a school lesson. We’ve found it helpful to watch our kids to gauge when they’re starting to lose focus. As that happens, we’ll change the lesson to incorporate more movement, interaction, and
Look! We’re Learning!
Selena’s website exists to give parents and educators ideas to make elementary learning as fun and interactive as possible. It has a variety of resources, such as printables, ebooks and blog posts, on homeschooling kids with ADHD.
Let’s rewind to see how it came to be what it is today.
Look! We’re Learning! was initially built on Blogger with a simple standard template. Then Selena moved to WordPress and used the popular
When asked about her three biggest launch challenges, Selena mentioned networking, promotion, and
I didn’t think I’d ever have my own business, much less create and sell products, so learning how to do those things has been a continual
So how do you create an educational product? First, Selena refers to educational standards to learn what’s required for kids to learn in each grade. Then she comes up with a fun theme and creates resources.
From time to time, Selena makes a product based on her personal interests or on what she has successfully learned with her own kids.
Since Selena’s online business is mostly DIY, she needed an online store that could be operated without extra pain. Ecwid fit that need: I didn’t want to have to create a separate store and manage it myself, and Ecwid lets me focus on creating rather than store management.
The business owner finds Ecwid’s analytics of great help:
The reports are wonderful. I can see what’s selling, what’s not, how long someone is on my site before they make a purchase, how they’re reaching my site, and more. That kind of detailed reporting is excellent for refining current products and generating new product ideas.
Selling digital products has many benefits: no shipping, no inventory, easily adjusted content, plenty of formats and more. That’s why it is popular among Ecwid merchants. In fact, almost every assortment has digital potential.
The main issue with
Selena does the following:
I use Adobe Acrobat Pro to flatten and
Learn more: How to Protect Your Digital Goods From Piracy
Promoting Digital Goods
Selena’s #1 tool for promotion is Pinterest. It accounts for 90% of her social media traffic.
She also blogs intensively and promotes her products in blog posts:
When I create something new, I write a blog post showing how to use the product with kids. Within the post, I share the link to the product in my Ecwid store and explain how customers can download it.
The content is optimized for search engines: Selena researches keywords and creates posts around them. A good ranking for selected terms on Google is responsible for a lot of site traffic, she said.
As Selena’s products are educational, she runs a closed Facebook group to form a community of ADHD homeschooling parents and teachers. There she provides support and shares her knowledge on homeschooling children with ADHD.
In her email newsletter, Selena highlights a different product each week. Occasionally, she offers a
All in all, if you are going to promote digital products like Selena does, your
- A newsletter with limited offers and links to private website pages with resources
- Building keywords for SEO
- Downloadable freebies
- Social share buttons on product pages
- A closed Facebook group
At the moment, Selena enjoys selling
My goal is to branch out and create a full curriculum for elementary grades, and to make it available by the resource or as a complete bundle.
It may take a while to create a number of digital products and make them profitable. But it’s great that you can grow steadily without thinking of dusted inventory, delivery issues, or irresponsible suppliers. Even if you have four kids, you can still manage to run a successful online business.
I hope that everyone who’s selling with Ecwid genuinely loves the businesses they’re building and has the time to stick with them and make them successful, Selena said.
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