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Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

How to Start Selling Boots Online

9 min read

If you’re looking to make some money by selling boots online, an Ecwid store could be a great starting point. By creating an account, you can launch your very own boot store where you can sell ugg boots, timberland boots, cowboy boots, and more. Ecwid even offers a mobile app that makes selling boots even easier.

If you want to start selling boots online, here are a few key points to help you open your store:

  1. You need to understand what type of boots sell well online.
  2. You need to find out which platforms you can sell your boots online.
  3. It is important to understand how to start your own online shoe store.
  4. It is also important to understand the pros and cons of selling boots online.

All of these factors will help you create a successful shoe business.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
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Pros and Cons of Selling Boots Online

If you are considering starting an online shoe business where you will be selling boots, it is important to consider the pros and cons. Like any business, online business and the shoe industry can flourish if you target the right niche. Since the shoe business is currently experiencing significant online growth, beginning an online shoe store could be a very profitable idea.

Pros of Selling Boots Online

Selling shoes online is a profitable idea that comes with many positive aspects. Not only can you make good money, but your business can grow quickly and flourish on its own. Discovering the pros of selling shoes online will make you a better online business owner and teach you more about the boot-selling industry.


Everyone is always going to need a new pair of boots or shoes. That makes selling boots online a great venture. Especially as the colder months approach, selling boots online can make a good profit for your online shoe business. In addition to the necessity of boots and shoes, many people will buy boots for comfort and style as an additional pair of shoes, making them a stylish product that will never go out of style.


As mentioned before, selling boots online and creating an online shoe business is a profitable idea. Shoe stores tend to make good money, so you can assume that you will make good money from selling boots alone.

Choices and Assortment

The great thing about selling boots online is that there are a variety of brands offering many different styles and fits of boots. Someone may be looking for more than one pair, depending on what they need them for. That will also increase sales as your customers may purchase more than one pair of boots at a time.

Affordable Startup

In addition to being affordable to run, starting an online boot selling business is affordable. Since you will be utilizing online resources, it will be incredibly easy to start your business and build from the ground up.

Cons of Selling Boots Online

Even with the right resources, starting up an online boot-selling business can be tricky. These cons are important to keep in mind for any business owner entering the market.


Similar to any store, yours will have competition whether it is in person or online. Since many people have started online boot selling businesses, the competition varies, especially online.

Influence of Fashion

Since trends are constantly changing, you will need to adapt to the ever-changing fashion trends. This may leave you with leftover inventory that cannot go for its original price due to the fast pace changing of trends. This means selling as much stock as you can when you get it is important as fashion is always changing.

What Boots Sell Well Online

If you’re starting an online shoe business that focuses on boots, it is important to consider what brands and styles sell well online. Selling boots can be an easy feat if you are familiar with various brands and their levels of popularity. This knowledge can help you leverage your online shoe business and sell more boots.

You should consider investing in inventory that sells well online. Selling boots online means considering styles and brands which tend to sell well. Typically, some brands of boots that sell well include:

  • Ugg Boots
  • Timberland Boots
  • Hunter Boots

Some styles of boots that tend to sell well online include:

  • Cowboy Boots
  • Work Boots
  • Thigh High Boots
  • Rain Boots
  • Steel Toe Boots

All of these styles and brands are among the top-selling boots for a variety of reasons. If you are starting to sell boots online, consider purchasing inventory that fits into these categories to encourage sales right off the bat.


You can also bet on the most fashionable shoes of the upcoming season. For example, in the summer of 2022, the trend is hooked on fisherman sandals

Where to Sell Boots Online

Beginning an online boot or shoe business can be daunting. Many successful shoe stores have been selling boots for decades. However, accessing a few resources is the key to creating a successful online business to sell boots.


Selling on Ecwid is an easy way to begin your online boot business. Ecwid offers a free account where you can create your boot store from the ground up while utilizing their resources for payments, shipping, and tax. They also offer a mobile app to make it easier for you to run your business on the go.

Ecwid offers other tools to help sellers, including secure payments and advanced technology. They provide safe business transactions for payment, eliminating the need to worry about receiving income. They also offer access to a variety of marketplaces to maximize networking for their users. This allows users to reach out and essentially sell more pairs of boots.

Another great feature of Ecwid is its compatibility with other social media platforms. They allow you to connect to Instagram, Pinterest, Snapchat, Facebook, and more to market your boots more efficiently so you can sell more shoes online.

Other Seller Options

In addition to starting your business on Ecwid, selling other platforms such as eBay or Craigslist can also be beneficial. Some other sites that you can utilize to sell boots online include:

  • thredUP
  • Flyp
  • The RealReal
  • Poshmark
  • Tradesy
  • Grailed
  • Kixify
  • buyMYheels

How to Start your Online Business

If you’re set on starting an online shoe business that sells boots, it is important to consider several aspects before starting to sell, which enhance your business. First, you need to come up with a store name. Making the store name catchy, aesthetic, or reflective of your goals can help boost sales. The next thing to do is to get a business license so that you are officially ready to start selling boots online.

logo can be a helpful feature of any business. Your logo should be aesthetically pleasing and reflect what your business is all about. The last thing to consider before purchasing inventory and selling is pricing. How will each item be priced? What manufacturer will you use? These are important questions to consider as you begin. After considering these factors, you’re finally ready to start selling boots online!

Do you want to learn more about selling shoes online?

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About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

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