How to Build a House and Sell It Online

21 min read

Like selling any product, the more people you can get to see it firsthand, the more likely you are to sell it. Consider how Apple’s marketing campaigns and expert cinematography paint their products in such an enticing light. When it comes to selling a house, you’ll want to accomplish the same sense of wonder. This starts with an expert marketing strategy.

So, you know how to build a house, and you’ve built it. Now it’s time to figure out how to sell a house online. First things first: don’t get discouraged! The digital world offers a plethora of channels from which you can market your gorgeous new house. Building houses to sell may not be the easy part, but as most people know, selling the house can prove to be a little tricky. This is especially the case without a realtor.

All of that being said, advertising your home on the internet is a no-brainer. You won’t have to pay for a realtor, and you’re likely to get more interested buyers given all of the channels you have at your disposal to sell houses online. In this article, we will cover how to implement planning, decision-making, and time-tested strategizing into a marketing strategy that will give you your desired result: a sold house! Let’s get started.

1. Consider Your Market

First and foremost, you’ll want to consider how the current market will receive your listing. Furthermore, you’ll want to understand how changes in the market can impact the fact that you are selling a house online. When you begin the process of actually selling your house, you always need to consider how the climate of the market will impact your chances of selling.

In a selling market, you may only need to take a couple of quick pictures and list the house for sale. However, when taking the online route, a lot more comes into play than just taking pictures or relying on a realtor to get the job done. Always be sure to conduct extensive market research and determine who your target audience is, where to find them, and whether or not it’s the right time to sell!

2. Determine Your Asking Price

Landing on an asking price for your home is the most critical step after researching your target audience and the local/online market in tandem. Settling on the right asking price means landing on a price that will give you the greatest possible profit for all of the work that you’ve put in. This work includes the cost of materials, labor, and marketing. Before marketing your house through all of the channels available on the internet, you’ll want to consider what your expenditures are, and have been, as well as the revenue you’re going to earn from selling.

This is often made an easier process when involving a realtor. However, involving a realtor means paying them for their services, which increases your expenditures. Ultimately, conducting an auction or a direct cash sale, or hiring an appraiser to help determine the right sale price for your home can add thousands to your pocket. Just be sure to do your due diligence.

3. Pay for the Best Exposure

First, you’ll want to make sure that your photos “pop”. One look at real estate websites will show you that numerous high-quality or professional-grade photographs of homes are now the standard. So, be sure to spend a lot of time dedicating yourself to making your house look like a home for buyers. Other visuals may also help, including professional-grade videos of the house, a 3-D virtual tour, area maps, floor plans, etc. Once you have all of this under wraps, it’s time to pay for the best possible exposure.

One wise investment in most instances when selling a house online is to list your house with a “for sale by owner” (FSBO) site. There are many sites to choose from, including the world’s #1 Ecommerce platform Ecwid. However, before deciding on a site from which to market and sell your house, you’ll want to be sure that the site has a high search engine rating, easy navigation, high-speed uploads, and extra services and sales tools. All of these are available on Ecwid for free, as well as the marketing aspect of building and selling houses for profit. Whatever the case, always be sure that the site you’re choosing comes with the right tools for the job.

4. Talk to Realtors

Talking to realtors is never a bad idea. After all, they aren’t going to force you to hire them! This is your house, which you built, and have every right to sell. Realtors understand that. So, if you are having some trouble getting your home listed, pricing it, or with any other parts of the process, consult with a realtor. The right realtor can also offer to help you sell your house by showing it to potential buyers which you have found online. Or, you can show your house yourself. Regardless, the expertise of a realtor should never be overlooked. One thing to keep in mind when hiring a realtor while selling the house online, is that you won’t need to pay a listing commission, just a commission for finding the buyer. So, that’s always a plus! On to the next and final step…

5. Advertise Your House Online

Facebook, Instagram, TikTok, Snapchat, you name it! There are hundreds if not thousands of marketing channels, outlets, and platforms available online from which you can advertise your home. Be sure to refer to step 3 prior to advertising your home anywhere. Once you have taken the best photos, crafted floor plans, etc. you can easily advertise your house online and make it enticing enough for people to get interested. If you are unsure of how to advertise your home online, or track the analytics of your posts/listings, then we have something just for you!

Are You Ready to Sell Houses Online?

When you build a house to sell, you need the perfect Ecommerce shop to boost success. Ecwid is the world’s #1 FREE Ecommerce platform. With Ecwid, users can manage everything from a single dashboard while taking advantage of the marketing, data analytics, customization, design, and more that Ecwid has to offer. What’s better than getting your home out there at the click of a button and being able to sit back and track the progress of posts and listings for free? So, what are you waiting for? Try Ecwid Today!

We have prepared materials for you that will be useful for selling a house online:

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Mar 10, 2022

About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.