And what exactly are Facebook payments? Let’s get into how Facebook can help your business, how to accept payments and why you should use Ecwid
How Can Facebook Help My Business?
We’ll try to keep it short — Facebook is the gateway to getting your products in front of billions of shoppers. We’ve been partnering with Facebook for years to give you access to some of the best social selling tools available for your online store. Here are a few ways Facebook can grow your business:
- Facebook Shop
- Instagram Shop
- Facebook Product Catalog (a fancy file that’s filled with important product details like pictures, prices, and titles, to easily create product ads)
- Facebook Pixel (retarget customers with ads, measure conversions, and setup dynamic ads)
- And Facebook Messenger
And with these social media integrations, Facebook holds the key to the future of social selling. While several of these tools require an
Is a Facebook Business Page Free?
Your standard Facebook Business page is free to create and use. However, if you want to use the
If you decide to run marketing campaigns, such as boosted posts or sponsored posts — you’ll want to allot for a marketing budget. But to simply start promoting your business on Facebook with a business page, it’s completely free! And why we recommend it as a great place to start for beginners. You don’t risk losing money and if you start seeing organic growth, there are opportunities to build on that.
How Do I Accept Payment on Facebook Business Page?
Unless you have a Facebook Shop with payment, there are not many ways to receive payments on your business page. This is why we recommend setting up an Ecwid
The one circumstance you can use Facebook Pay as a business is within Facebook Marketplace. Currently, Ecwid is building out capabilities to give merchants access to marketing their products via Marketplace, check back for more!
Other than that, as a personal business (per Facebook) you are prohibited from using Facebook Pay to receive payments. But if you’re still wondering, how to receive payment on a Facebook business page? And not quite ready for a website,
How Does Facebook Pay Work?
This payment feature works in a few ways:
- Send money to friends or family through Messenger (availability varies by country)
- Purchase games and
- Contribute donations to a charity or personal fundraiser
- Buy and sell items on Marketplace and in groups.
The main way users can receive money on Facebook Pay is in conjunction with the Facebook Messenger app. You should check availability in your country as the feature is being rolled outed to a select set of countries and apps.
Once both users initiate a conversation, a $ icon will appear, allowing you to send money. You can start using Facebook Pay on Facebook or Messenger with just a few taps.
- Go to Settings > Facebook Pay on the Facebook app or website
- Add a payment method
- The next time you make a payment, use Facebook Pay
- You can choose to setup Facebook Pay across the different apps (where available) — Facebook, Messenger, Instagram and WhatsApp
Here is how to use Facebook Pay with Messenger:
Can You Accept Credit Card Payments on Facebook?
With Facebook Pay, they do currently support most major credit and credit cards as well as PayPal. Keep in mind that Facebook Pay is only available to a select set of countries and not widely available to all users.
The platform has taken steps to ensure a safe and secure payment gateway. By outlining the following safety measures:
Anti-fraudtechnology monitors purchases on our systems to detect unauthorized activity.
- Advanced data storage and encryption for payment card and bank account details.
- Notifications when we detect unusual activities on your account.
- You can also add a PIN or use your device biometrics for added security when sending money or making a payment. Facebook does not receive or store your device’s biometric information.
These steps add another level of protection when sending money. However, Facebook does state, the actions you take with Facebook Pay can be used for purposes such as to deliver you more relevant content and ads. For example, if you purchase home decor items from Facebook Marketplace. You could see an ad for recommended decor products based off your previous purchases.
What Does This Mean for Your Business?
Now that you know users are linking payment information to Facebook, they are more likely to make purchases via the platform. This is why it is crucial to integrate your business with Facebook and start social selling.
Facebook is seen as one of the major advertising platforms, don’t miss the opportunity to get your products infront of the 2 billion users. And an Ecwid Facebook Shop is a