How to Master Your Product Options to Make Checkout FasterDec 19, 2016 by Michelle Nickolaisen
Lowering the time it takes for customers to check out gives your customers less time to rethink their purchasing decisions while they’re checking out, and gives them fewer reasons to walk away.
One way to shorten the checkout time is to streamline the data collection and personalization process. This is likely to increase conversion rates across all types of shoppers and can be easily done using our product options feature.
Setting Product Options means your customers won’t need to contact you for additional info — they can see the most important details right away.
How Ecwid Stores Implement Product Options in Different Niches
Local and Global Food Sellers
For their SuperBowls product, VitalityTap lets you put all of the information in before you add the item to your cart. Once you add it to the cart, you’re one click away from checkout — the whole process only takes
Columbus bakery BakeMeHappy uses the product options feature similarly, letting shoppers specify everything they need to create a
Decadence Delivered, a cookie shop in the UK, makes use of product options to add personal messages and gift cards to cookies ordered as a gift. This lets them offer a special touch to gift orders, without having to do email
Cloud9Design lets shoppers customize both the ribbon and whether or not they want a gift box, saving the customer from having to put in these options at checkout.
The Airborne Toxic Event
The Airborne Toxic Event uses product options to let people pick between three different variants of the same poster — or buy all three with one click (an easy way to
Sand and Stone Jewelry
Sand and Stone Jewelry uses product options to not only let customers add specifics of their selection but also to upload custom files to be used in the product creation process.
Helen Olivia Flowers
Helen Olivia Flowers makes ample use of product options to specify delivery city and state (and associated fees), along with card messages or extra notes to the florist about the order.
Cyclone Speed Rope
Cyclone Speed Rope lets you customize the length of the jump rope as well as add a personal nameplate, making their product more usable and customized than their competitors.
Vets in 3D
Vets in 3D offers customizations on their 3D printed items. Better yet, their most popular items are listed on their homepage — so a new buyer could potentially land on the homepage, see exactly what they wanted, and move on to checkout without having to browse through the entire shop. This example shows that Product Options are also available in the Ecwid Buy Button.
Read also: 9 Steps to a High Converting Product Page
As you can see, product options are especially useful for local businesses making
They’re also great for setting customers boundaries and keeping customers from thinking they can order additional features without having to pay extra.
This way, there’s no
Product options let you cut that out of the process entirely.
How You Can Add Product Options
Here’s how you can add product options to your store:
For more information, head to this support page.
Other Ways to Streamline the Checkout Process
Do you want to do more to make your checkout process as easy as possible? Here’re a few starter tips:
Using a popular payment option like PayPal can reduce checkout time greatly — especially if the person doesn’t happen to have their credit card right there.
It makes it easier for customers to order in the moment without getting distracted, as well as on the go from their mobile phones. Head here to find out how to set PayPal (or other popular payment processors) up with your Ecwid store.
Go through the payment process as a customer and ask yourself if each thing the customer has to do is necessary.
Do they really need to add in their phone number? Is there anything you can do to reduce the number of screens involved in the checkout process?
Make sure to split test things like the button text (here are some other ideas for
Let users set up an account during the checkout process, as long as you configure it to be done with as little fuss as possible.
If users can set up an account and save their information for future purchases, they’re more likely to come back and more likely to finish the checkout process when they do.
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