Ecwid is officially Lightspeed! It’s business as usual, only better. Learn More

Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

Ecommerce Content 101: How to Manage Content Creation With Ease

5 min read

Welcome to the second episode of the Content Creation series!

In the first episode, podcast host Rich explained why you want to create content for your business. He talked about the benefit of creating a brand identity for your business and the need to drive attention to your business.

Now that you know that your business needs a content marketing strategy, we want to help you develop one with ease.

If you missed the other episodes in the Ecommerce Content 101 series, catch up on them here:

Things That Stops You from Making Content

There are generally four obstacles that stop people from growing, including improving your business by creating content. These obstacles are price, technology, time, and ability.

The first three are external limitations.

The fourth, on the other hand, is a whole different monster. It encompasses internal concerns about one’s ability, which can turn into fear, shame, and judgment.

Today we’re going to debunk the first three obstacles. Next episode, we’ll go deeper into the fourth one.

Creating Content on a Budget

You don’t have to worry about the price of making content because this can be done on almost any budget — even for free! While highly produced videos using expensive equipment is nice, many times your phone is perfectly fine.

We see by the rise of platforms like TikTok that people are hungry for raw stories. They don’t want filters. They don’t want highly produced, thought-out videos. They wanna feel like they’re witnessing moments of real life. You can definitely provide that with just your phone camera.

Don’t worry about the second obstacle — technological skill — either. A computer with the internet can provide almost anything you need. Content can also be created and edited with just your phone. If you have both or one of these devices, you don’t need to invest in fancy equipment to start creating content.

Focusing on One Platform First

Rich also talks about the third obstacle that prevents people from making content — time. This is the most common concern among business owners: “How will I fit content creation on multiple platforms into my already full 24-hour day?” It can be seriously overwhelming.

You might think you have to create content for all the different platforms. Actually, you don’t have to be on every platform. You should start by focusing on one. You choose “the one” by figuring out the main sites your target audience uses. Pick the most popular one. Then, once you get the hang of it, you can expand and post on other platforms.

Remember, you don’t have to be everywhere at once. Pick one platform, get familiar, and start creating content. Once you’re comfortable, then you can expand.

Making Content Quickly & Smart

To save time on content creation, you need to learn how to use content for multiple platforms. You can do that by either subdividing, editing, or repurposing it. For instance, you can make one big video and then split it up into targeted pieces. You could even separate out the audio and have an instant podcast. Or you could transcribe the audio, and now you have a blog post.

Check out this blog post of Gary Vaynerchuk on creating over 60 pieces of content from one source material.

Don’t Let Your Doubts Stop You

Now you see that a content marketing strategy is manageable, don’t overthink it. Remember that you already have the technology you need in your pocket or on your desktop. All you need is to give this strategy an honest effort and adjust along the way.

Stay tuned for the next episode of Ecommerce Content 101.

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

Stay up to date!

Subscribe to our podcast for weekly motivation and actionable advice to build your dream business.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Want to be a guest?

We want to share interesting stories with the community, fill out this form and tell us why you would be a great guest.

Your ecommerce dreams start here

We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.