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How to Make DIY Shoe Racks And Sell Them Online

10 min read

Crafting is good for the soul. If you’re someone who likes to build things that make life easier, you’re probably familiar with the sense of pure satisfaction a finished product brings.

Working with your hands is an art and if you’re ready to share your passion with the world, you might be wondering “Where do I start?”

We know the transition from creator to entrepreneur can be tough, so here’s our step-by-step guide that you can use to turn your garage hobby into a fully functioning, profitable online business:

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Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
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Step One: Make Product Decisions

Before you can break into the DIY shoe rack space, you must decide what your product offering will be. You should consider what types of shoe racks you will offer, what customizations will be available, and what variations you’d like to offer.

The beautiful thing about creating your own business is that you get to decide what to create for your customers. Will you focus on one type of shoe rack or will you offer several styles to choose from?

Choosing to create one style is a simple way to run your business, but curating an eclectic mix of options can help you reach customers with a wide range in taste, which could lead to higher earning potential for you.

It’s important to keep in mind that each customer has their own needs for shoe racks in their home. Someone who lives alone, for example, may have less need for space than a family of five. Offering customizations for things such as size and color ensures that you’re able to meet the needs of your customer base.

Step Two: Find or Create Building Plans

If you have the skills to create your own custom DIY shoe rack plans, you have an opportunity to offer beautiful, unique work to the world. On the other hand, it’s not necessary to be a professional carpenter to have a successful shoe rack ecommerce store.

The good news is you don’t have to be a master carpenter to build amazing shoe racks. There’s a wealth of DIY shoe rack building plans on the internet that you can take advantage of.

Check out these plans for an industrial shoe rack or embrace your modern side with these creative DIY shoe rack blueprints.

Step Three: Gather Supplies

If you want to build shoe racks, there are a few things you will need first. If you don’t already have the necessary tools such as a power drill with the proper drill bits, a level, clamps, and a saw, you’ll need to invest in these items.

Your shoe rack blueprints should contain specific information about what materials you’ll need and what their dimensions should be. You must follow the instructions very closely — even a small mistake can ruin the outcome of your project.

Another thing to keep in mind when gathering your supplies is to maintain an eye for quality. Even though you may be able to score subpar supplies for less money, doing so sacrifices the quality of the piece.

Opt to only source items of the highest quality and plan to work the cost of the goods into your final price. This ensures that you’re able to meet high standards while remaining profitable.

If you plan to offer customization options in your shop for things like paint or stain color, you’ll need to decide which options you’ll work with. We recommend sticking with options that are readily available and not at risk for being discontinued or tough to find in a pinch. Consistency is key for any retail business, and shipping an item that looks different than the picture on the website is a big no-no, even in the DIY space.

Step Four: Build Mockups

No matter how sound your blueprints are, creating mockups are an absolute must. Mockups are a “test” piece that is built to make sure the final product is up to par with your expectations.

When you create a mockup piece, it allows you to test the product before you offer it for sale, as well. This allows you to eliminate any potential problems that customers could come across. Taking the extra step to identify and fix issues before selling pieces is a wonderful way to protect your ecommerce shop’s reputation.

Mockups are also great for staging and styling for high-quality photos to add to your website. We will go over all the ins and outs of pricing later.

Step Five: Determine Pricing

Perhaps one of the most important considerations you’ll make that affects your cash flow is pricing. Setting a price can be an intimidating process, but luckily, there’s a simple formula you can follow to make sure your prices set you up to make your desired profit.

The first thing you must determine to decide on pricing is what your cost is. Figure out what your cost is by adding up the price of all the raw materials. Be sure to include the price of any other basic materials, such as packaging and promotional materials. If you don’t plan to charge for shipping separately, you will need to include those fees in the cost of the goods.

Don’t forget to pay yourself! Determine how long it takes you to construct a DIY shoe rack and decide how much you wish to be paid for that time. Then, add that to the cost here.

Next, you should add a profit margin.

A profit margin is a percentage added to the cost of the goods that ensures you turn a profit on your sales. This typically ranges between 5% and 20% but can vary and is completely up to you.

Considering so many different areas with pricing as well as ensuring your product remains competitively priced enough to stand up against competitors can be tricky. Take comfort in knowing that your prices are not set in stone. If something isn’t working, you can always make adjustments along the way.

Step Six: Take Pictures

Now that all the logistics are done, it’s time to get to the fun part: taking pictures! Remember that curb appeal is one of the most important parts of your website. Crafting beautiful pictures of your shoe rack can help your customers visualize it better in your home, which helps convert more of your website visitors into sales.

Here are a few quick tips you can use to make sure you get the best images for your website:

  1. Choose a neutral background — it helps your product shine.
  2. Pay attention to good lighting, which ensures that customers can see every detail of the product.
  3. Capture a few different angles to provide the most accurate description possible.
  4. If you have paint and stain options, you should picture a swatch of each color so customers know exactly what they’re getting.

Step Seven: Plan Product Listing

You have all the building blocks of a perfect product listing, but how do you put it all together? Product listings include details about products such as materials its made out of, dimensions, and weight.

You must also consider what the style of shoe rack will be called. If you have a few different variations, make sure you include details about what variations are available and what the additional cost for each one is.

Step Eight: Choose Selling Platform

Running an ecommerce store is a great way to channel your passion for building into making money. One of the most important decisions is what platform you will use to sell your products. There are many options for online platforms, but we think Ecwid is the best.

Using Ecwid to power your online store is a great option because it is accessible across all social media platforms, so no matter where you interact with your customers, you can easily connect them to your store. Our platform is ridiculously user-friendly and you can get started for free.

What’s holding you back? Get your online store set up with Ecwid today and start making cash off your hobbies.

Need DIY ideas to make and sell?

Discover DIY craft ideas and learn how you can sell them online.

DIY ideas
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Headboards
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Cat Trees
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Bookshelves
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Room Dividers
Nightstands
Cat Toys
Garden Gnomes
Squat Racks
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About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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