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How to Make and Sell DIY Face Masks

11 min read

If you enjoy expressing your creative side and trying your hand at homemade beauty products, you may be tempted to open your own DIY face masks store. Not only is this a fun hobby and a great way to practice self-care, but it could also be an enjoyable side hustle where you can make some extra money or even support yourself full-time.

Anyone can make money with face masks. Come up with a unique natural ingredient mask, buy all the ingredients, come up with packaging and how to deliver your product to the client. Promote your brand on social networks and open an online store!

The beauty industry is a very competitive market, and you’ll face lots of stiff competition, but there is money to be made if you have the right attitude and a knack for the industry. So whether you’re looking for some extra cash or a new line of work altogether, we’ve written the following article to give you everything you need to get your homemade DIY face mask business up and running, as well as some great ideas for simple-to-make face masks.

Read on for more information.

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Ideas for DIY Face Masks

If you are looking for some ideas to spark your creativity for DIY face masks, you may like the following suggestions we’ve cooked up.

Banana face masks

Bananas are full of ingredients that are beneficial for your skin: vitamin A is fantastic for rough skin and blemish, vitamin B takes care of dryness, vitamin E tackles wrinkly, and potassium is a natural moisturizer.

We recommend blending a medium-sized banana (ripe) into a smooth paste and mixing it with ¼ cup plain yogurt and honey (which is also an excellent natural acne remedy) for a fantastic all-natural face mask that smells amazing and leaves your skin feeling super soft.

Oatmeal face masks

If you are looking for a natural face mask that is simple to make and totally effective, oatmeal should be your new best friend. Simply combine ½ cup of water and ⅓ cup of oatmeal. Once they have settled for a few minutes, add a couple of tablespoons of yogurt and honey, then a single egg white. This will leave your skin looking and feeling fabulous, though you should remind customers that they need to rinse with warm water afterward.

Yogurt face mask

We are huge fans of yogurt face masks, particularly when we want to unclog our pores and generally cleanse our skin. Simply mix a teaspoon of plain yogurt with a squeeze of orange juice and some orange pulp, then add a teaspoon of aloe. Not only does this mixture smell amazing, but it also tastes fantastic as well.

How Do I Sell Homemade Face Masks Online?

Find your niche

As we have previously pointed out, the beauty and cosmetics market is a tough place to stand out, particularly when there are so many household names plying their trade and getting new products onto shelves. So how can you stand out in such a crowded market?

By coming up with your own angle or niche product, of course. We recommend creating products that you love, but you should also consider items that can turn a profit or provide solutions for customers. As such, you need to do the relevant market research.

Ask yourself how you can make a name for yourself and distinguish your brand from others. What trend can you target? For example, in the world of health and beauty, more and more people are looking for natural and cruelty-free products that are good for the environment.

You also need to figure out where you can sell face masks locally. Take a trip to these establishments and make a note of the most popular products. Also, if you want to sell face masks on Amazon, be sure to research how you can sign up to the Amazon marketplace. Luckily, there are plenty of Amazon guides to help businesses get started as sellers.

Know your audience

If you are going to be making and selling DIY face masks, you need to understand who is buying these products. If you are selling anti-aging products, you’ll undoubtedly want to target an older demographic. However, the organic and cruelty-free market tends to be driven by younger people. Take some time to understand your audience and tailor your products to their specific needs and spending habits.

As such, you may want to think about the following things before rushing headlong into the manufacturing process:

  • Why does your demographic purchase those products?
  • What does your demographic like and dislike?
  • Your demographic’s gender, age, and location
  • Where does your demographic currently shop for face masks?

Time to start making your face masks

Once you know more about your target demographic and what products will sell well, you’ll want to throw yourself into the actual products themselves. You may already have an excellent grasp of what your products will be and include. However, you may want to use online workshops and tutorials to develop your craft further and ensure you provide the best face masks that you can.

This is also an excellent time to learn about trending ingredients, items that can be sustainably sourced, and what products are vegan and cruelty-free. After all, you want to appeal to as many people as possible. You also want to garner repeat custom. Remember what we said about being unique? Use this time to develop new recipes and face mask ideas — something different from every other product on the shelf. This is the best way to capture people’s attention and stand out from the crowd.

Figure out how you’ll store and deliver your products

You should also consider how you are going to store your products. For example, if you use natural ingredients such as dairy, fruit, or vegetables, you’ll want to keep these face masks refrigerated. They will usually last well for 5-7 days in an airtight container. However, if you are shipping these masks across the country, you may want to consider finding a delivery method that keeps them fresh, such as dry ice and plastic wrapping.

Develop your brand

Of course, if you want to reach customers and stick in their minds, you’ll have to think about your brand identity. After all, you want your face mask to be memorable for all the right reasons.

As such, you should spend time coming up with a unique shop name, attractive logo, and the voice you wish to use on all correspondence, social media posts, website copy, etc. Consider whether you want to work with freelancers or marketing firms to develop these aspects of your company, or, if you are tech-savvy, you can do it yourself on services like PhotoShop or Adobe Illustrator.

Create your online face mask store

If you plan on reaching a lot of customers, you’ll need to create your online store. But, don’t worry; you don’t need a degree in computing to create a professional-looking website; you just need to find the right company to help you build a fabulous ecommerce market that jumps off the screen. This is where Ecwid can help.

Ecwid is an ecommerce platform that makes selling online easier. Build your own store from scratch to instantly sync and sell across your own website, social media, marketplaces, and more. Grow your business with automated marketing tools. And manage it all from your Ecwid control panel. In short, this is a great option to sell crafts online for free; you don’t even need much experience running an online store.

Start marketing your face masks

Okay, so you’ve got your website ready and plenty of unique face masks that will make your customers feel amazing. Now you need to reach those customers. As such, you need to know how you will market your face masks and grow your business. Some of the best ways include:

  • Social media marketing: Nowadays, it seems like everybody is using social media. Therefore, we recommend creating (and maintaining) a Facebook, Instagram, or Twitter account. You can use these pages to build a relationship with your followers, create trust in your brand, and let them know about your latest products and offers.
  • Email marketing: You may also want to create a mailing list to stay in touch with your customers. In addition, you can send out emails and newsletters to promote your new, and popular face masks, as well as promote any competitions and discounts you may be running.

We hope this article has helped you come up with some ideas for your DIY face mask project. Sure, there are many things to consider along the way, but with the right level of determination, we are sure you’ll be able to make your face mask business a complete success.

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About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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