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How to Launch and Promote Your E-Commerce Mobile App
Posted May 24, 2017 by Lina Vashurina, Ecwid Team

How to Launch and Promote Your E-Commerce Mobile App

An Ecwid account makes it possible to sell through several channels at once: in an online store, on-the-go, on social media or marketplaces. In addition to that, you can get your own mobile application. Such an app will be developed under your own brand and published in the Apple App Store and Google Play.

Your customers will get the privilege of shopping from you in a tap, from their pockets.

In this post, you’ll learn how to maximize your sales via your ShopApp by promoting it on iTunes and Google Play, and by reaching out to your online and offline audience.

Also read: Сomplement Your Ecwid Shop with a Mobile App — No Coding Required

Optimize Your App Name for Better Ranking

There are 2M apps on the Apple App Store and over 1M apps on Google Play.

In order to make the search more convenient for users, these marketplaces use app titles as primary keywords. If your brand name doesn’t say what you sell exactly, it’s a good idea to include some keywords. Try to fit it into 11 symbols — that’s what the users will see under your app icon in the search. On your app page, this title can be 50 symbols max.

The Nike app for football training is a good example. Besides the brand name “Nike Football” it has the keyword phrase “Train like a pro”. Notice that using a CTA might make your app name more powerful.

Nike mobile app

Avoid using irrelevant but popular keywords. For example, if you sell sneakers, you won’t need words like “fitness” or “health” in the first position. Your ranking is defined by the conversion rate of your app, i.e. if the users click on your app via an irrelevant name, chances are fewer of them will install it when they see what it’s actually all about.

Prepare the App Description With Keywords

The optimal app description is different for the two marketplaces.

For iTunes, you’ll need a separate description that is non-ranking and a list of keywords (100  characters maximum).

For Google Play, you’ll need to create a description that contains keywords because the algorithm will use it for search results. Your short description should be no longer than 80 characters, and there’s also a full description that is 4,300 characters maximum. You won’t need to create a separate list of keywords here.

Use the following tools to find the most relevant keywords.

For App Store:

For Google Play, it’s pretty much the same, plus Google Play auto fill.

Before you start creating your keyword list, learn the list of ineffective keywords that you can easily ignore.

Enable the Promotional Bar

By default, our developers will offer you to place a promotional bar in your online store that will suggest installing your app:

You can disable it, but we recommend you don’t so that every store visitor is aware of the progressive omnichannel shopping they can enjoy with your brand.

Place a QR Code in Your Store

It’s so convenient to download apps by scanning a QR code — no typing at all! Place it in your online store on:

  • The homepage
  • A pop-up
  • The “Contact Us” or “About Us” pages

And also print it:

  • To place it in your physical or a pop-up store
  • On the back of your business card
  • On your branded packaging
  • On flyers or merch

Generating a QR code is easy: copy the link to your app and use one of the online generators.

Add the “Get on App Store/Google Play” Stickers

These digital stickers will complement your QR codes because they are clickable and can be placed on any webpage: in your blog, on the landing page, in your newsletter.

How to place a sticker:

  • Download the icon (for example from Google)
  • Resize it to whatever size you need using any photo editor
  • Upload it to the page you need
  • Link it to your app page

Announce Your App Launch Via Email and Social Media

Launching your own mobile app is a big event for your brand and its fans, so don’t hesitate to do a little announcing. Create and send the newsletter devoted to the launch, and prepare posts for social media (you can include QR codes on social pics too).

In order to spread the word more intensively, you could give discounts for sharing your social post with the news. Simply send a promo code in a direct message to everyone who shared it. You can also remind them to like your page on the way.

Not obligatory, but another option is to try promoting your app with Instagram ads — this social medium is all about commerce these days, and Instagrammers are used to seeing brands and are more likely to get interested in yours.

Motivate Your Customers to Rate and Review Your App

Rates and reviews are important not only for ranking, but also for increasing loyalty to your brand. All the orders placed via your ShopApp will be marked accordingly on your sales page. So why don’t you send an email to those people asking them to rate your mobile app?

If that is something you want to do for your business, try to ask for a review within 24 hours after the purchase — it’s when your customers still feel excited about their new order.


Ready to start selling with your native mobile app? Fill the form, and we’ll start working. The app development is available for all Ecwid merchants on the Annual Unlimited Plan. Learn more.

About the author
Lina is a content creator at Ecwid. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.