Selling On Walmart Marketplace

How to Get Approved to Sell on Walmart Marketplace

10 min read

If you are thinking about joining the Walmart Marketplace to grow your business, but don’t know where to begin, we’ve put together this handy article to help you get started. This comprehensive guide will cover everything you need to know about getting approved on Walmart Marketplace and selling your products.

Since Walmart Marketplace started over a decade ago, the platform has gone through various changes, improving processes and tools to help sellers earn money and sell goods. If you’d like to know more about selling on Walmart Marketplace, read on for more information.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

What Is Walmart Marketplace?

Walmart Marketplace is a comprehensive and curated digital environment of professional sellers large and small whose goods and products fit alongside Walmart’s first-party items. The company is always on the lookout for quality partners to bolster its listings.

When you become a member of Walmart Marketplace, you can expand your business, reach new customers, and grow sales in an easy-to-use e-commerce community. Walmart Marketplace offers the opportunity to reach an enormous audience of 120 million monthly visitors, tapping into a market that would otherwise be unattainable. As such, Walmart Marketplace is an excellent place to boost your brand awareness.

In addition, Walmart Marketplace sellers can also use the platform to enjoy various omnichannel capabilities. For example, Walmart is an established and trusted brand both in-store and online. You can take advantage of this by letting your customers manage their returns via their Walmart account or in one of many Walmart stores across America — this is Walmart Marketplace’s Enhanced Returns policy. When you become a Walmart Marketplace seller you offer flexibility to your customers and, in turn, earn repeat custom.

What Are the Walmart Marketplace Costs?

Walmart Marketplace offers competitive and transparent commission rates to all Marketplace sellers. In addition, sellers do not have to worry about any hidden fees (setup or monthly) when conducting business through Walmart Marketplace. You only pay Walmart Marketplace a commission when you make a sale.

Commission rates are taken for a completed purchase and vary by sales price and product category. Typically, Walmart Marketplace takes between 6% to 15%. Walmart Marketplace recently changed its fees in certain categories, but you’ll still enjoy low and competitive rates.

These fees include:

Baby, beauty, grocery, health, and personal care

  • 8% referral fee for items that cost $10 or less
  • 15% referral fee for items that cost more than $10

Electronics products (accessories)

  • 15% referral fee for total sales up to $100.00
  • 8% referral fee for total sales of more than $100.00

How Can I Fill in an Application to Walmart Marketplace?

If you want to apply to become a seller on Walmart Marketplace, head over to the Walmart Marketplace application page.

The application process does not take very long provided you have all the necessary documents and information ready.

The information you’ll need includes:

  • US Business Tax ID
  • W9 or W8 and EIN Verification Letter that confirms your US business address or your place of physical operations
  • Your US business address or place of physical operations
  • Planned method of integration for your product catalog (API, bulk upload, solution provider, etc.)
  • Your product categories and the size of your catalog, plus any other product information (total SKUs, etc.)

How Do You Get Approved to Sell on Walmart Marketplace?

Walmart Marketplace demands the very best from any sellers who occupy a spot on their platform. However, there are a few things you can do to ensure the application process goes the way you want. First of all, you need a record of success in an online marketplace or with your own e-commerce store. This is something Walmart looks for in all applicants and something they take seriously so they can provide the best online experience for their customers.

You should also make sure that nothing you sell appears on the company’s Prohibited Products Policy. This includes alcohol, offensive items, specific types of food, hazardous items, and more. Check this list before starting your application — if one of your items appears on this list, your application will be denied straight away.

Also, we recommend giving as much detailed information about your business on your application. Otherwise, you’ll have to engage in continued correspondence with Walmart Marketplace to provide any missing information in your application. Act quickly and ensure you provide all the correct information to avoid delays.

“Check Your Status”

If you are waiting on your application’s approval, you’ll soon be able to stay updated with the marketplace’s “Check Your Status” feature.

Once you have completed your application, you’ll have to wait for a while Walmart reviews and approves your business. However, the company will soon be launching a “Check Your Status” feature that gives you continuous updates and lets you know where your application is in the process. Keep your eyes peeled for this feature in the near future.

Walmart Fulfillment Services

Another thing you need to consider to ensure your application is approved is your ability to fulfill orders quickly and reliably. Walmart customers are used to a certain standard with their deliveries — you should be able to get the product to them within three working days. Walmart offers seller programs like TwoDay and ThreeDay to entice people into buying certain products when scrolling through their search results.

Understand that you cannot use other fulfillment services provided by different marketplaces, such as Fulfillment by Amazon. However, you can opt to use Walmart’s own fulfillment service (WFS), which is a low-cost delivery option both sellers and customers can trust.

If you cannot organize your own reliable shipping, you can apply for WFS instead. Once approved, you send your products to a Walmart Fulfillment Center, where they will store, pick, pack, and ship your orders whenever you make a sale. These orders are guaranteed to reach your customer within two days. In addition, Walmart will also handle customer care on any of your orders. As such, customers may return items in their local store or through a home pickup alternative organized by UPS or FedEx.

In short, WFS lets you access Walmart’s comprehensive supply chain skills with a reliable order fulfillment service. WFS exists to help sellers earn more money through sales and scale their business through the Walmart Marketplace community.

How Do You Register on Walmart Marketplace Once Your Application is Approved?

Once your application has been approved, you’ll need to register your account and start selling as quickly as you can. You should have the following details at hand to expedite the registration process.

  • Contact name
  • US business tax ID
  • Corporate address
  • W9 or W8 and EIN verification letter.
  • Pricing model
  • Shipping methods
  • Regions you’re able to ship items to.

You’ll also want to decide on your integration method for your product listings. Choose between Bulk Upload, API, or a solution provider. In addition, you’ll need to provide information regarding product listings, including your product price, categories, and inventory.

Register with one of Walmart’s payment providers to receive payments from Walmart Marketplace. These include Payoneer or Hyperwallet.

The Final Step: Upload and Master Your Product Listings

Once you have registered for an account on Walmart Marketplace, you need to add your products to the site. Luckily, this is easy to do if you use Walmart’s Bulk Upload feature. You can use this feature to upload each item individually, or many items at once.

You can upload items via Bulk Upload in two ways: use Full Item Spec or Setup by Match.

Setup by Match involves Walmart Marketplace matching your items to images and descriptions already in the system, which is much faster for you. However, Full Item Spec takes a few more steps but is still easy to use and streamlined. Your items will also stand out more once they go live on the website.

You can add products through the seller center, or by using code through the API.

Final Say

We hope our guide has provided you with the information you need to begin your Walmart Marketplace application. With any luck, you’ll be selling items on Walmart.com in no time at all.

For all your ecommerce needs, visit Ecwid today. We’ll help you set up your own ecommerce store and manage your online business with ease.

Do you want to know more about selling on Walmart Marketplace?

Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.