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How to Get Approved for Shopping on Instagram

5 min read

If you’ve recently applied for Instagram Shopping, we’re here to walk you through some of the roadblocks you may have encountered. And uncover a few ways you can get that highly-coveted approval.

By the end of this post, we’ll answer your top questions on how you can be approved for shopping on Instagram.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
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How Do I Get Approved for Shopping on Instagram?

The first step in ensuring you are approved for shopping on Instagram — make sure you have an e-commerce store.

Instagram Shoppable posts are only available for those who have an e-commerce platform that integrates with Instagram. So, though you absolutely can sell on Instagram without a website, you should consider creating one if you want your Instagram business to grow faster.

If you don’t want to invest too much time and money into a website and need an easy and fast online presence to connect Shoppable Posts, consider Ecwid’s Instant Site. The robust and easy-to-use site builder enables any merchant regardless of their technical skills to create an online store and connect it to Instagram (as well as Facebook, Amazon, eBay, Google Shopping, and more!).

The second step — your account needs to be registered as a business profile. Unfortunately, you will lose previous promotions, insights and data related to that account. If you’re ready to make the switch, check out how to create a business profile account.

Learn more: How to Sell on Instagram: Complete Guide for Beginners

How Long Does It Take Instagram to Approve Shopping?

Now that you’ve submitted your request, it can take anywhere from a few hours to a few weeks before you are approved. If you still are waiting for approval, consider reaching out to Facebook directly for an update.

As soon as your account is approved, you’ll receive a notification in your Instagram app that you can turn on the product tagging feature in your Instagram account. Once you’re approved, check out our instructions to get started.

Why Is My Instagram Not Approved for Shopping?

If your account was not approved for Instagram Shopping, try checking a few key details.

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About the author

Lina is a content creator at Ecwid. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.

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So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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