Part of having a successful online store is having products that people actually want to buy. And many times, that means having products that are “trendy.”
The trouble is, finding trending new products can be tough — by the time you track down a source, the fad is over, and they’re no longer in demand. Or other times, you’re just not sure where to even begin.
In this post, we’re going to explore how to find trending products to sell online. By the time you finish reading this, you’ll be an expert in sourcing and spotting fantastic,
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Explore Google Trends
If you’re not sure about the viability of a particular product you want to sell, you can study its trendiness and popularity by simply typing it into Google Trends.
Using this free tool, you can quickly and easily see search volume trends over time and see whether or not it is a product that’s on the rise — or on the decline search
For example, say you wanted to sell a whey protein supplement. To get started, to went to Google Trends and typed in “whey protein supplement” to see what the search volume looked like. You’d see this:
As you can see here, there is a still a slight upward trajectory, so this is a positive initial indicator for the product.
As a rule of thumb, if you see that your product is on a downhill slope in regard to search volume, it’s not a good sign — this is not a hot new product, and you should look elsewhere.
Browse Popular Products in Online Marketplaces
Aside from getting a general indication of trend popularity, you can also hack into existing online marketplace tools to discover which products are top sellers. There is a lot of information to sort through, but starting here will help you better understand which types of products are standing out as peak sellers within the market.
Check out sites like eBay and Amazon to easily find out which products are their
There are also
Study Influencers in Your Niche
Influencers can also be a great way to get a heads up on trending products early in the game. Pay attention to influencers and thought leaders within your niche, and see what products they stand behind and support in their social media efforts. With their large followings and social pull, they often are the ones causing the shifts and trends that lead to
Vlogger Casey Neistat is a great example of this.
As an early supporter of the electric skateboard Boosted Board, he has featured this product in his daily vlogs and relentlessly helped bring attention to the product. With more than 3M subscribers to Neistat’s channel, this has no doubt helped evangelize some supporters and fans. Today, the product is
The lesson: Find influencers your target customers are paying attention
Peruse Trend Publications & Blogs
Last, but not least, there are many different trend publications and blogs you can explore to get some ideas about trending products for your online business. These are aimed at helping entrepreneurs hit home runs with products that sell, even if they are new and emerging within the market. Whether they’re curated collections or
Here are a few different options to consider:
- Trend Hunter: An online community of 140K+ global members who are interested in sharing and inspiring the newest trends
- Trend Watching>: Independent firm of professions from around the globe
- Springwise: A newsletter full of free new trend data and ideas from worldwide submissions
- Uncrate: Popular consumer product blog of curated men’s products
- Cool Material: Discovery site for men’s product trends and consumer goods
Are you going to find a blog or magazine that tells you exactly which trending product is right for your business? No, but that would be nice, wouldn’t it?
Like the other options we’ve listed so far, these resources are helpful for formulating a
Search for Trending Product Ideas on YouTube
YouTube is a massive search engine, so don’t forget to watch some videos too.
Search for “trending products 2018” to get a general idea of what’s popular right now.
If you already know what you want to sell, you can also discover trends in a specific niche — just type “X trends 2018” or “best X in 2018” where X is your product.
Trending products are often featured in unpackaging videos. Just search for “unpackaging” and see some popular products in search results. Don’t forget to browse video reviews as well. Roughly speaking, the more views the video has, the more demand for a product you can expect.
Again, only use YouTube as an ideas database. It can give you ideas for hot new products to sell, but it can’t provide you a guarantee.
Trending Products: Do Your Research
Finding trending products is a matter of doing your research and being proactive about discovery. Unless you’re working ahead of the game, you can’t expect to land a trending
Think about it: You have to have time not only to spot an
However, if you can follow the tips we’ve outlined here for finding trending products to sell online, you won’t have to worry a bit about finding
Your turn: How do you find new products for your store? We’d love to hear about your discovery process!
