How to Create an Online Store Without a Website

Anna makes stuffed animals in her spare time. As she has shown them to friends and colleagues, they have become interested in buying them as gifts for their children. “It’s time to get creative!” — Thinks Anna, and decides to try selling them online.

Anna goes to a friend of hers who is a programmer, and begins to learn a lot of new terms: web hosting, domain, server, SEO, and so on. She researches these things online, and realizes how long it will take and how expensive it will be to develop an online store. Her initial enthusiasm begins to dwindle. After a while, Anna decides that developing an online store is out of her reach, and gives up on the idea.

This scenario is sad, and all too common. I think it will seem familiar to many who wanted to create an online store and were stopped by the need to develop a website.

The good news is that you do not need to create a website from scratch to sell on the Internet. You can make a store on existing websites that you’re already connected to, and then take add your own website whenever you are ready. In this article, we’ll show you how Ecwid can help you sell online without the need for a full website.

Use social networks

According to research from PWC, 45% of people are buying more goods from their favorite brands after looking at them in social networks, especially when they can interact with representatives from the brand. Shop owners are using social networks to talk about products, communicate with existing customers, and attract new customers.

If you do not have a website yet, you can add an Ecwid shopping cart to Facebook and other social media sites. From here, you are positioning your store in front of people who have already shown an interest in you and your products. These people are the most likely to be your first customers. So make the most of the opportunity!

Ramunes Soaps store on Facebook

To add a store on Facebook you can use this app.

Use Starter site

Ecwid users are not limited to selling only on social networks. If you are not yet ready to do your own website, use the starter site by Ecwid.

A starter site is a one-page website with an integrated Ecwid store. It is created automatically after registration. Import your products, set up the payment processor, and add a shipping calculator. We take care of the rest. The site is even mobile-ready, using our Mobile Responsive Design, ensuring that your site will display perfectly on any screen size.

Long Cat’s store sells jewelry through copyrighted starter site
and communicates with customers via Instagram

Your starter site is not generic. Upload your logo, set up your own domain name (available in paid plans) or use a free domain type “”. Paint your shop in your favorite colors using CSS. You can customize your starter site from Ecwid in the Control Panel: Settings → General → Starter site.

You can also check out other starter sites before you start selling. Use Ecwid as a shop for social networking, and see what other Ecwid users have created. Check your business idea, before spending time and money to develop your own site.

When you are ready to make a website, you can add your Ecwid shop using the plugin, or by copy/pasting a special code (it is no more difficult than to add a video to YouTube) and you will soon be able to receive orders from around the world.

Or if your website already has an Ecwid store, you can easily add Ecwid to the pages on your social media networks, and expand your audience of buyers.

Creating an online shop is much easier than it seems. Share this article with those who are still saving up to create their own web store. Check out this app collection for the next steps!

Happy Selling!

About The Author
Lina is a content creator at Ecwid. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.

Start selling on your website

Sign Up for Free