How to Create and Sell Your First
Mar 9, 2017 by Kristen Pinkman, Ecwid Team
E-book With Ecwid
No matter what business you’re in, you probably have some valuable insight from things you’ve learned along the way in your entrepreneurial journey.
That knowledge is valuable — and it can be put to good use when transformed into a valuable asset for your audience — like an
By teaching others what you know, you can create another product for your online store that not only serves as a valuable resource for your customers but also helps them get to know you a bit better as the person behind the brand.
However, many online retailers struggle to understand how to approach the
In this post, we’ll walk you through the
Step One: Selecting a Topic
The first step is to nail down what your
For example, if you sell paper crafts, a relevant
If you can tie in personal examples that illustrate what you’re teaching, this is good news, as it will help add a nice human element to the actionable advice you’re sharing.
What does this look like?
Using the paper crafts example again, you could show some ways you’ve used paper products to decorate your own home (or homes of clients and friends.) This adds relevant context to your
Before you start writing, be sure to also see what your competitors are offering in the
Step Two: Writing Your
When you’ve found the perfect topic and you sit down to start writing, there are a few key tips you’ll want to keep in mind to help ensure you’re following some of the best practices.
Write in a language that’s simple, clear, and easy to digest
Try not to use any jargon, acronyms, or industry lingo that may be unfamiliar to the reader. If you need a free tool that will help ensure you’re writing in highly simplified language, use the Hemingway App. It will automatically highlight words that are too large, sentences that are too long or complex, passive voice, and adverbs.
Focus on a
People often buy
Take it slow
Don’t rush yourself through the writing process. Instead, set a daily or weekly goal for the number of pages or chapters you want to accomplish, and then stick to those parameters. Using a tool like the FocusBoosterApp or the Pomodoro Technique, you can help minimize distractions while you write. However, if you find yourself struggling with writer’s block, take a break and come back to the chapter later.
If you’re struggling with how to organize your thoughts, a tool like Airstory can help you break key concepts down into individual digital notecards that you can then organize and arrange before diving in.
Think of a compelling title
The title of your
For example: If you were writing an
If you’re looking for more tips on writing your
- How to write your first eBook from WikiHow
- How to write an eBook from Amy Lynn Andrews
- Write an eBook in 30 Days by Sellfy
Step Three: How to Format Your
Next: Formatting. When laying out your
According to AWAI, the best fonts for reading online are sans serif fonts, which are fonts without what typographers call feet. Research notes that the most legible fonts for digital reading are Arial, Courier, and Verdana, and that Times New Roman is the least preferred by readers. They also recommend using font size 12 or larger.
The color scheme for your
You can accommodate this reading style by
If you have your own
Your cover is extremely important, as it’s the first thing your audience will see. It not only helps sell your
Have a friend or colleague take a look at your cover and offer their external perspective before settling on a final version. They may see some areas for improvement that you’ve overlooked.
Tools for formatting your
However, if you’re looking for other ways to format your
- PressBooks: Includes
pre-designedtemplates and customizable themes. ($10-$200)
- Lulu: Includes ability to publish in ePub format as well as an ISNB with cover design tools. (Takes 10% of sales)
The very last step is to have someone proofread your
How to Start Selling Your
Using your Ecwid store, selling
There is no limit on the number of your
Venture — 100MB
Business — 1GB
Unlimited — 10GB
When you’re ready to add your
- Log in to your Ecwid Сontrol panel and go to the Catalog page.
- Click any product to edit it or create a new one.
- Open the Files tab.
- Upload the files you want to sell.
Need more info? Go here for complete details and FAQs on selling digital goods through Ecwid.
When you’re finally ready to start selling and promoting your
Use social media. Schedule some posts across your social media channels to let your following know your exciting new product is available for purchase.
Guest post. Try to find some relevant,
Do a podcast tour. See if you can be a guest on a few different podcasts to talk about what your
Partner with influencers. If you’re connected with bloggers or influencers in a niche that’s relevant to your book’s content, see if you can team up to give away some free copies of your
The main thing to remember is to keep finding new, creative ways to get your
Teach What You Know
From showing how your products can be put to good use, to sharing your experiences as an entrepreneur,
Does writing an
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