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How to Choose a Site Builder for Your Ecwid Store - Part II

How to Choose a Site Builder for Your Ecwid Store — Part II

11 min read

Read part 1 of this series to learn more about cloud-based website builders

As an online seller, you rely on Ecwid to run your online store, manage your mobile presence and help you sell on Facebook.

But what if you need to build a complete website from scratch? Is hiring an expensive web designer the only solution?

Fortunately, you can choose from several tools to help build your website. These tools, called “site builders”, give you a lot of control over the look, layout and content of your website. They effectively replace web designers for a tiny fraction of the cost.

In the last part of this article, we covered a few reasons to use site builders. We also compared five popular site builders — Wix, Weebly, WordPress, Squarespace and Adobe Muse.

In this article, we will look at 5 more site builders and see how they stack up.

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Overview of Site Builders

Although there are literally hundreds of site builders around, we’ll focus on more popular alternatives with strong support and easy integration with online stores.

Here are our five options:

  • Drupal
  • Joomla
  • DudaOne
  • Weld
  • Strikingly

There is one thing in common between all five tools on our list: they offer free trials. This takes a lot of guesswork out of the decision-making process. Simply sign-up, take the site builder for a spin and see if it fulfills your needs.

But to make things easier for you, let’s do a deep dive into each of these five site builders.

Site Builders Compared

There is no “one-size-fits-all” when it comes to site builders. Different businesses will have different needs. Some might prefer the flexibility of Drupal, while others would want Strikingly’s simple one-page sites.

Let’s look at each of our five site builders in more detail.


Drupal is a lot like WordPress — a free, open-source content management system.

Drupal is popular with developers thanks to its free, open-source approach. These developers have built thousands of extensions (called “modules”) and themes for it (both free and paid). There is little you can’t make Drupal do, provided you have the technical skills for it.

The developer-focus means that user-friendliness takes a backseat. Nor do you get hosting or priority support. Be prepared to read a lot of documentation should you decide to use Drupal.

Drupal strengths:

  • Free; you only pay for your hosting costs.
  • Thousands of extensions and themes (almost 50,000).
  • Can be modified to fit virtually any need.
  • Rock solid and stable; won’t crash.

Drupal weaknesses:

  • Difficult to use. You will need external help if you’re not technical.
  • Plain vanilla Drupal isn’t very useful. You will need to buy/download extensions.
  • No hosting or support.

Best for: businesses with in-house IT teams or access to developers.

Ecwid integration: Follow the instructions here to learn how to integrate Ecwid with Drupal.

Here’s a very high profile site using Drupal —



Joomla was spun-off from Drupal in 2005. As such, it boasts largely the same values and architecture as Drupal — free and open-source with extensive modularity.

Where Joomla stands out from Drupal is in its user-friendliness and stability at scale. If you’re going to have hundreds of thousands of articles, Joomla would be a good option.

Joomla has the same downsides as Drupal or any other open-source software: a steep learning curve, poor support and a DIY-ethos. This might be great for the technically inclined, but if you just want to get a site up, you’ll find it a challenge to use.

Joomla strengths:

  • More user-friendly than Drupal.
  • Great at handling large amounts of content (1000+ pages).
  • Thousands of extensions and themes available.

Joomla weaknesses:

  • Not as customizable as Drupal.
  • Hard to use compared to paid alternatives.
  • No hosting or support.

Best for: Businesses that expect to host a large number of pages such as media companies.

Ecwid integration: Joomla has an official Ecwid integration that you can find here.

Here’s an example of a high-profile Joomla website:



Strikingly isn’t a full-featured site builder. Instead, it helps you make “one-page” websites.

As the name implies, these are sites with a single, scrolling page. One-page websites have gained currency among small businesses of late who just want a single page to give basic information to their customers.

Where Strikingly stands out is in its ease of use and beautiful templates. Instead of building a site from scratch, you can quickly click and customize existing templates. This makes getting online incredibly fast and easy.

On the downside, this one-page format severely limits your freedom. You can only use the built-in templates and you can’t add any additional pages.

If you are an Ecwid seller, you can also consider using a free Ecwid Instant Site instead of a one-page site. Instant Sites are simple sites that merchants can use to start selling online. You won’t get the bells and whistles of some of the other tools on this list, but it is perfect for anyone looking to establish an online presence.

You can learn more about Ecwid Instant Sites for ecommerce websites here. You can also view inspiring sites built with Ecwid.

Strikingly strengths:

  • Beautiful templates out of the box.
  • Extremely easy to use.
  • One-page format is convenient for many small businesses.

Strikingly weaknesses:

  • Extremely limiting format; can’t add pages or change templates.
  • Limited templates.
  • Need to purchase pro plan to use a custom domain.

Best for: Small businesses that need a placeholder site that links to their online store.

Ecwid integration: The Ecwid app is available in the Strikingly app store. You can access it here.

Here’s an example of a Strikingly site:



Duda is the “responsive website builder” from Duda. It complements DudaMobile, which is Duda’s mobile website builder. This can be confusing for most businesses.

Setting aside naming confusions, Duda offers a simple, drag-and-drop editor for building business websites. You can make simple one-page sites, landing pages and complete small business home pages.

One big strength of Duda over its competitors is that it gives you access to the underlying code. If you know your HTML/CSS, you can customize any template extensively.

Duda strengths:

  • Offers a free option with limited, but usable features.
  • Drag and drop builder is easy to use.
  • Supports a number of integrations such as OpenTable reservations, Yelp reviews, etc.

Duda weaknesses:

  • Doesn’t support blogs.
  • Can’t change web hosts.
  • Some stability issues.
  • Limited templates.

Best for: Small businesses who want a quick and cheap site for establishing a web presence.

Ecwid integration: Duda supports Ecwid out of the box.

Here’s an example of a site built on a Duda template:



Weld is a relatively new player among site builders. Weld helps you build any kind of site with its flexible, mobile-friendly site builder tool.

Weld’s ease of use and flexibility are its two biggest strengths. The site builder uses smart objects and content blocks to help you create interactive, dynamic websites. You aren’t limited by the number of pages or pre-existing template designs. You can even use it entirely for free provided you keep the “Made in Weld” watermark.

On the downside, Weld’s built-in templates leave a lot to be desired. There is little documentation available and you will have to figure out a lot of things on your own.

Weld strengths:

  • Highly customizable templates.
  • Drag and drop “smart objects” and “content blocks”.
  • Free to use.

Weld weaknesses:

  • Pre-built templates are somewhat basic.
  • Little documentation or support.
  • Need customization to get the most out of Weld.

Best for: Businesses who want a free site builder and are willing to figure things out on their own.

Ecwid integration: You can add Ecwid to your Weld site using the Ecwid app in the Weld library.

Here’s an example of a site built on Weld:



If you want a simple one-page site, it makes little sense to invest in a powerful CMS like Drupal or Joomla. On the other hand, if you want a complex site with lots of pages, a simple tool like Strikingly won’t do; you’ll want to choose a more flexible tool like DudaOne or even Drupal/Joomla.

In other words, choose the tool that helps you build the site you want to build. Figure out your needs, then use the guidelines above to pick the right site builder. Once you’re done, use the pre-built integrations to plug your site into Ecwid and start selling in minutes.

Want to know more? Read on!

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About the author

Kristen is a сontent creator at Ecwid. She finds inspiration in sci-fi books, jazz music, and home-cooked food.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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