How To Build the Best Mailing List PossibleJan 12, 2016 by Jesse Ness,
Email is the perfect
Your email list should be
Pick a mailing list provider
There are a variety of mailing list providers out there: YMLP, InfusionSoft, AWeber, and more. Each one has its advantages and drawbacks alike, but Ecwid users will be able to use MailChimp most easily, as it is one of the most popular providers in the space and has its own dedicated Ecwid app for flawless integration with your shop.
Whichever provider you choose, be sure to pick one that meets your needs gracefully. Some
Make it as easy as possible for customers to sign up
How will anyone sign up for your list if they can’t find the proper way to do so? Allow for
Ecwid blog newsletter sign up form
It should not be a secret that you have a mailing list; it should be obvious and advertised.
Create multiple tiers for your newsletter
By offering (and explaining!) different tiers of mailings, subscribers can have control over exactly what kind of email they receive from you. Does the subscriber want news updates about your store, coupons and discount codes, some combination of the two? By letting subscribers set the preferences on what they receive, you can be confident that you’re sending them exactly what they want and not stepping into spammy territory.
Offer exclusive coupons to those on your mailing list
Everyone loves to save money. Pull in those email addresses by offering exclusive deals to those who sign up for your mailing list. Include a call to action on your website to make sure that people checking out your store see it, regardless of where they land on your
Swell Rewards, an app on the Ecwid marketplace, is one great way to gamify the rewards process and promote social shares among your customers. Swell gives points to those who promote your store, follow you on social media, and of course: sign up for your newsletter. We’ve previously written about Swell Rewards here.
Organize raffles and giveaways through newsletter signups
Everyone loves free stuff! Integrate a regular raffle in your newsletter to incentivize signups. The chance to win a
There’s even software to help automate the entire giveaway process. Rafflecopter is a leader in this sphere, which makes running a embedding an entry form as easy as copying and pasting the customized, automatically generated HTML code.
Offer free content, like a webinar or
Depending on the nature of your online business, relevant webinars (choose one of the 15 webinar software products) and ebook downloads are other great incentives to move people to subscribe to your mailing list. If you run a fashion shop, offer people a free style guide when they sign up for your list. If you sell craft supplies, offer an ebook of how to make various things out of items purchased from your store. This will require some creativity and a little bit of work on your part, but at the end of it, you’ll have a
Create a call to action on your Facebook page
Facebook now allows you to put a button on your Facebook page directly below the header picture that will let interested parties sign up for your newsletter. It’s one of the first things people will see when they land on your Facebook page, and this means it’s a valuable resource in getting those precious subscribers. If they’re interested enough to view your Facebook page, then they very well might be interested enough to want to hear what you have to say on the regular. People can subscribe to your mailing list without ever even visiting your website.
Get verbal permission to add someone to your mailing list
Collecting email addresses online is a no brainer, but don’t stop there. If you’re attending trade shows or conferences and are accumulating other people’s business cards, ask them if they’d like to be added to your business’s mailing list. You might not have a face to face relationship with everyone who subscribes to your list, but getting verbal permission in person can help you grow your subscriber base in a very human way.
For anyone wanting to run an
If you incentivize it, they will come.
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