How to Boost Sales of Certain Items in Your Store with Product Labels
Posted Feb 7, 2017 by Jeff Brandimarte, Ecwid Team

How to Boost Sales of Certain Products in Your Store with Product Labels

Product Labels is a popular app on the Ecwid App Market that allows you to easily add labels to selected products in your storefront. It’s an easy and effective way to get customers’ attention to products that are on sale, new, or just a favorite item you want to promote. This app is designed to increase sales and influence customers’ buying habits.

Here are some great examples of Ecwid merchants successfully using Product Labels to boost sales.

The Pink Porcupine

The Pink Porcupine

Becky Senecal, the talented and never-too-busy owner of The Pink Porcupine, told us how she started using Product Labels to boost interest in certain products.

I really wanted a way for customers to see what items are on sale while scrolling through folders other than the sale folder. If an item interests a customer I believe it might be even more enticing if they see that it is also on sale.

Besides sale products, Product Labels can draw a visitor’s attention to your best sellers, and Becky took full advantage there as well. She saw an opportunity to lead visitors to popular products:

I also wanted to use the hot button to let consumers know it’s a hot item and that they better act fast before it is sold out. Customers who find it hard to shop for themselves might believe it is a good item for them if others are also buying it.

“Life’s too short to wear boring clothes!” — that’s Becky’s and The Pink Porcupine’s motto


Mike Lambrechts-Vugs, another awesome Ecwid merchant and owner of Arttra-Design, is also leveraging Product Labels to grow.

Arttra-Design’s store in Neerpelt, Belgium

Arttra-Design’s store in Neerpelt, Belgium

We had been using the trial app before, and were delighted to continue using the app and all its features. We’re very satisfied with the results and we love that we can promote specific articles with special labels, such as “sale,” “hot” and “new”. We get a lot of response from these labels! The specific items definitely get a boost in sales.


Mike also speaks of Product Labels as of a time-saver:

The app is easy and quick to use. The possibility to manually or automatically label products is very user-friendly! A real recommendation for every online store owner.

Intrigued? Let’s show you how to get started!

Setting up Product Labels takes just a few easy steps:

  1. Install the application
  2. Create a label
  3. Assign products for it (automatically or manually)
  4. Save the changes!

For some additional help, here is the setup process in more detail.

After you install the app, you immediately start creating and editing labels.

Product labels

As a real-life example, let’s create a label for new products in our store. Just add a name, customize its look and assign the label for products created in the last 7 days.

Product labels

Let’s also create a new test product to make sure it works as expected.

Product labels

All done! And here’s our beautiful “New!” label:

Product labels

Now go install the app and try it with a free 14-day trial!


Do you use and love Product Labels like Mike and Becky? We’d love to hear about your experience and success in the comments section below.

About the author
Jeff is an industry veteran and advocate of all things e-commerce. He works closely with Ecwid's partners and spends his time off frolicking in the ocean.
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