🚀 Ignite your growth: Discover 30+ new tools to get ahead in our new Ecwid Igniter. Learn more →
Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

How to Automate Your Facebook Ads and Google Shopping

36 min listen

In our latest podcast, we talk to Ricardo Lasa, CEO of Kliken and an automated Google Shopping and Facebook Ads guru. If you get brain fog when you hear the phrase “online ads,” this episode is for you.

Kliken provides automated Facebook Ads and Google Shopping from your Ecwid Control Panel.

Ricardo shares what’s coming for Google Shopping and Facebook Ads, and how you can get ready for the future now.

Topics of discussion include:

  • Why a multi-platform (and multi-Google) presence is needed.
  • Insights from analysis of multi-platform data gathering.
  • How Kliken streamlines onboarding and adds content creation, and ongoing maintenance for a complete ad campaign.
  • Using AI for driving decision-making on pricing, inventory, and bundling.
  • Using AI for improving suggestive selling at checkout.
  • Building organic presence on multiple sites.
  • New ways to think about product placement and promotion.
  • Testing ad campaigns with simulations.
  • How AI can improve your merchandising and logistics.
  • What a one-click campaign is.
  • How to optimize ad budget based on AI analysis.
  • Kliken’s integration with Google My Business tools.

Listen to this episode to make AI your ally. Your customers will love you for it.

Highlights:

  • “One of our value propositions is getting the feeds approved for Google Shopping and Facebook Ads. There are lots of different rules. For example, if you’re selling apparel versus if you’re selling auto parts and other things. When you’re trying to go on Google Shopping or Facebook, our platform takes a look at inventory and says that you need to change this, or you need to change that, and so forth.”
  • “The other piece we’re bringing to market is called Store AI. Instead of taking a look at your inventory as all available products, it takes a look and says: ‘These are the products that are selling really well.’ Or, these are the products that are getting a lot of traction but are not selling altogether. Or, these products don’t even get traffic. Then our platform allows you to put all these products into a campaign in one click. For example, I can put only my top sellers into a campaign.”
  • “What are one-click campaigns? We identify the segment, and then the seller says: ‘Okay, I want to advertise it.’ We show them exactly the products and how it will look like. Then they pick how much they want to spend per month and just go. On top of everything, we actually cut down two steps from building a campaign. Now it’s just literally one page and ‘Select.’ You’re just approving it.”

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

Stay up to date!

Subscribe to our podcast for weekly motivation and actionable advice to build your dream business.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Want to be a guest?

We want to share interesting stories with the community, fill out this form and tell us why you would be a great guest.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.