The holidays will be here before you know it. Which means now is the time to lay out your marketing, merchandising, and promotion plans for the busy season. As you’re plotting things out, there’s one demographic you should pay particular attention to
Provide a consistent shopping experience
Millennials are online constantly. But that doesn’t mean they’re not shopping in
However, they tend to come in with a preset intention — nine out of ten shoppers know what they want to buy even before they set foot in a store. What does that mean for you? You have to provide a streamlined shopping experience across both your online store and your
Put mobile first
It’s no secret: millennials are glued to their phones. So it’s crucial that your online store is optimized for mobile. Customers should be able to browse items easily and check out seamlessly from their mobile devices.
But mobile first doesn’t just apply to your online store — it’s also something you should integrate into your
And at the Coachella music festival this year (an event that attracts millennials by the droves), more than 10 percent of all card transactions on Square’s contactless and chip readers were contactless.
Mobile wallets like Apple Pay, Android Pay, and Samsung Pay are not only the most secure form of payment but also the fastest and most convenient. So to appeal to millennial customers (and keep your business up to date),it’s a smart strategy to implement a POS that accepts mobile payments before the holidays hit.
Be very strategic about pricing
If you can’t swing this, think of what other goodies you can throw in to make your pricing structure more attractive, like a discount for
Offer a rewards program
Offering a rewards or loyalty program is another way to attract millennial customers. In data released by Bond Brand Loyalty, 68 percent of