Think about your favorite companies and brands for a moment. Starting to feel that warm and fuzzy feeling? That’s because the most successful businesses work hard to create a personal connection with their customers that makes us feel special and keeps us returning for repeat business. But with all the demands of running a business, how do you find the time to make each customer feel that they matter? To help make that connection, we’ve highlighted a few simple ways to show you how to add a personal touch to your business.
1. Interact with Your Customers
Listen to your customers’ comments on social media outlets, including Twitter and Facebook, and respond to their questions and concerns on a
2. Offer Exclusive Discounts and Promotions
Everyone likes to feel like they’re getting a special deal. Use coupons to offer exclusive discounts to repeat customers to encourage them to keep coming back. Inviting customers to mention your business on social media in exchange for special offers is also a great way to make them feel connected and to promote your business further.
3. Know Your Audience
Familiarize yourself with your target audience so that you can promote products that are most relevant to them. This may involve hosting more than one website or offering select inventory to specific customers via an email campaign. Tracking customer order histories and other data is also useful so you can personally follow up with customers with thank you notes and future special offers.
Adding a personal touch to your business, no matter how big or small, is critical to maintaining